Cengage Group
Growth Marketing Director (Remote)
Edtech.com's Summary
- Develop and implement comprehensive growth marketing strategies aligned with business goals.
- Lead multi-channel acquisition strategies including paid media, SEO, content, partnerships, referrals, and ABM.
- Optimize customer acquisition cost (CAC), lifetime value (LTV), and conversion rates through testing and experimentation.
- Build and scale lifecycle marketing programs focusing on onboarding, engagement, upsell, and retention.
- Partner with Product and Customer teams to improve activation rates and reduce churn.
- Establish and maintain a strong experimentation culture using A/B testing, cohort analysis, and funnel optimization.
- Minimum 8 years of experience in growth, performance, or digital marketing with a proven track record of driving measurable growth.
- Deep expertise in paid acquisition channels such as Google and Meta, plus experience with CRM, marketing automation, and analytics tools.
- Compensation range: $138,200 to $179,650 annually with eligibility for a discretionary incentive bonus program targeting 25% of base pay.
- Experience in B2B, B2C, SaaS, or e-commerce environments and proficiency in using data to inform marketing decisions.
Growth Marketing Director (Remote) Full Description
The Growth Marketing Director drives sustainable revenue growth through dataâdriven acquisition, retention, and lifecycle marketing strategies across Cengage. You'll have the opportunity to build and scale a high-impact growth engine and shape how we acquire and convert customers at scale, partnering closely with Portfolio, Product, Sales, and Marketing to accelerate customer and revenue growth.
What you'll do here:
Growth Strategy & Planning
- Develop and implement a comprehensive growth marketing strategy aligned to business goals
- Identify and prioritize highâimpact growth opportunities across the customer lifecycle
- Own growth objectives and key results, forecasting, and performance reporting
- Collaborate crossâfunctionally with internal partners within Marketing, Portfolio, Product, Sales, etc.
- Lead agencies and external partners as needed
Acquisition & Demand Generation
- Lead multiâchannel acquisition strategies (paid media, SEO, content, partnerships, referrals, ABM, etc.)
- Optimize CAC, LTV, and conversion rates through experimentation and testing
- Oversee campaign planning, execution, and optimization
Lifecycle & Retention
- Build and scale lifecycle marketing programs (onboarding, engagement, upsell, retention)
- Partner with Product and Customer teams to improve activation and reduce churn
- Leverage marketing automation and personalization
Experimentation & Analytics
- Establish a strong experimentation culture (A/B testing, cohort analysis, funnel optimization)
- Use data and insights to inform decisions and continuously improve performance
- Partner with Analytics to define metrics, dashboards, and attribution models
Skills you will need here:
- Minimum of 8 years of experience in growth, performance, or digital marketing
- Proven track record of driving measurable growth in revenue, users, or pipeline
- Deep expertise in paid acquisition channels (Google, Meta, etc.)
- Strong analytical mindset with handsâon experience using data to inform decisions
- Experience with experimentation frameworks and marketing technology stacks
- Exceptional leadership, communication, and partner management skills
- Experience in B2B / B2C / SaaS / eâcommerce
- Familiarity with CRM, marketing automation, and analytics tools
- Experience scaling growth in a fastâpaced or highâgrowth environment
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
In this position, you will be eligible to participate in the company's discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.
25% Annual: Individual Target
$138,200.00 - $179,650.00 USD
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