Edtech.com's Summary

Lego is hiring a Growth Marketing Manager. This role involves developing and executing growth marketing strategies across SEO, social media, and email to increase user traffic and engagement. The manager will analyze market trends, create compelling content, manage campaigns, collaborate with teams, and use data to optimize performance.

Highlights

Develop and implement growth marketing strategies targeting SEO, social media, and email channels
Analyze user behavior and market trends to identify growth opportunities
Create engaging content with photo and video editing skills for social media platforms
Manage email marketing campaigns to nurture leads and retain users
Collaborate with cross-functional teams to align marketing with product launches and promotions
Monitor and report campaign performance using data-driven insights
Required skills include certifications in Digital or Growth Marketing tools (Google Ads, Meta Blueprint, HubSpot, Growth Hacking)
Proficiency with analytics platforms and marketing technologies such as Sprinklr, Google Analytics, Tableau, Salesforce Marketing Cloud
At least 4 years of relevant marketing experience
Salary range $81,631 - $122,447 plus benefits and bonus scheme

Growth Marketing Manager Full Description

Growth Marketing Manager

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Location
Irvine, California, United States of America
Job ID
0000027259
Category
Sales, Marketing & Product Management

Job Description

At BrickLink, we are a passionate team dedicated to designing, launching, and enhancing experiences for our devoted LEGO fans through BrickLink.com. With around 1 million users, we aim to reach even more LEGO enthusiasts worldwide as we modernize and rebuild our platform.

Our small but mighty marketing team plays a crucial role in crafting innovative strategies, and this position offers a unique opportunity to help us engage a wider audience and bring BrickLink.com into the hands of more LEGO hobbyists. Join us in shaping the future of the BrickLink community!

Start Date: Mid- September 2025

Location: USA, Irvine, California – Be able to work in a hybrid basis- 3 days in the office and the rest remote (called "Best of Both")

Core Responsibilities:

· Develop and implement growth marketing strategies across SEO, social media, and email channels to increase traffic and conversions.

· Analyze user behavior and market trends to identify opportunities for growth and optimize marketing campaigns.

· Create and curate engaging content that resonates with our audience and drives engagement on social media platforms.

· Manage and optimize email marketing campaigns to nurture leads and retain existing users.

· Collaborate with cross-functional teams to align marketing efforts with product launches and promotions.

· Monitor and report on campaign performance, using data-driven insights to refine strategies and improve results.

Do you have what it takes?

· Certification in Digital Marketing or Growth Marketing tools/platforms (e.g., Google Ads, Meta Blueprint, HubSpot or Growth Hacking Certification)

· Proficiency in data analytics platforms and marketing technology tools (e.g., Sprinklr, Google Analytics, Tableau, Salesforce Marketing Cloud, or similar)

· 4+ Years of Relevant Marketing Experience.

· Proficiency in creating engaging and relevant content that resonates with the target audience across various platforms (specifically Photo and Video Editing).

· Experience managing agency partners or cross-functional teams in matrixed organizations.

· Digital Marketing Expertise: A strong understanding of SEO, social media, and email marketing strategies to effectively drive user acquisition and engagement.

· Analytical Skills: The ability to analyze data and metrics to assess campaign performance, make data-driven decisions, and optimize strategies for better results.

· Communication Skills: Excellent written and verbal communication skills to effectively collaborate with team members and convey marketing messages clearly.

Compensation
The salary for this position has a range of $81,631.00 - $122,447.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Original Job Description

Growth Marketing Manager

Share on:

Location
Irvine, California, United States of America
Job ID
0000027259
Category
Sales, Marketing & Product Management

Job Description

Start Date: Mid- September 2025

Location: USA, Irvine, California – Be able to work in a hybrid basis- 3 days in the office and the rest remote (called "Best of Both")

Core Responsibilities:

· Develop and implement growth marketing strategies across SEO, social media, and email channels to increase traffic and conversions.

· Analyze user behavior and market trends to identify opportunities for growth and optimize marketing campaigns.

· Create and curate engaging content that resonates with our audience and drives engagement on social media platforms.

· Manage and optimize email marketing campaigns to nurture leads and retain existing users.

· Collaborate with cross-functional teams to align marketing efforts with product launches and promotions.

· Monitor and report on campaign performance, using data-driven insights to refine strategies and improve results.

Do you have what it takes?

· Certification in Digital Marketing or Growth Marketing tools/platforms (e.g., Google Ads, Meta Blueprint, HubSpot or Growth Hacking Certification)

· Proficiency in data analytics platforms and marketing technology tools (e.g., Sprinklr, Google Analytics, Tableau, Salesforce Marketing Cloud, or similar)

· 4+ Years of Relevant Marketing Experience.

· Proficiency in creating engaging and relevant content that resonates with the target audience across various platforms (specifically Photo and Video Editing).

· Experience managing agency partners or cross-functional teams in matrixed organizations.

· Digital Marketing Expertise: A strong understanding of SEO, social media, and email marketing strategies to effectively drive user acquisition and engagement.

· Analytical Skills: The ability to analyze data and metrics to assess campaign performance, make data-driven decisions, and optimize strategies for better results.

· Communication Skills: Excellent written and verbal communication skills to effectively collaborate with team members and convey marketing messages clearly.

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

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