Head of Demand Generation
Remote (US Only)
Marketing – Marketing /
Full-time /
Remote
Who You Are
Brightwheel is seeking a strategic, data-driven, and ambitious leader who will own sales pipeline creation and new business growth. The ideal candidate will combine full-stack marketing expertise, elite cross-functional collaboration, and a jedi analytical mindset, and will be able to channel these to lead a team in fueling inbound and outbound demand generation, and unlocking significant growth opportunities.
What You'll Do
- Lead a team of marketers to define, execute, analyze, scale and optimize brightwheel’s holistic demand generation and pipeline acceleration strategy across all channels—online, offline, owned and events
- Build best-in-class partnership with brightwheel Sales and Operations organizations, working together across inbound and outbound initiatives to maximize pipeline creation and revenue generation
- Partner with brightwheel Product and Engineering orgs on growth roadmap and experimentation that maximizes customer acquisition, retention and advocacy
- Own key department objectives across lead generation, pipeline creation, funnel efficiency, and ROI metrics; continuously test, measure, learn and innovate to fuel scale and growth
- Collaborate across the Marketing Department to develop compelling thought leadership and marketing programming to drive demand
- Serve as an extraordinary people leader and culture-bearer at brightwheel, nurturing and growing marketing talent through hiring, coaching and training
Qualifications, Skills, & Abilities
- 10+ years of experience in marketing, with 5+ years in demand generation, performance marketing, or growth in B2B organizations. SaaS experience a strong plus
- Track record of consistently delivering excellent results in a fast-paced environment
- Proven ability to build, motivate and lead a high-performing team
- Track record in building rock-solid partnerships with Sales and GTM teams
- Strength in analytics, critical thinking, and reasoned judgment
- Growth mindset with results-driven approach to work (testing, measuring, iterating)
- Combination of strategic thinking and ability to roll up sleeves and get it done
- Experience leading multi-channel digital marketing strategies (SEM, SEO, social, email, content marketing, conversion rate optimization)
- Experience leading and scaling offline channels (e.g. events, direct mail) a strong plus
- Expertise with B2B marketing tech stack including Salesforce, marketing automation tools, Google Analytics, A/B testing platforms
$153,000 - $235,000 a year
Brightwheel is committed to internal pay equity and offers a competitive compensation package, including base salary, equity, and benefits. Our benefits package includes premium medical, dental, and vision benefits, generous paid parental leave, a flexible paid time off policy, a monthly wellness and productivity stipend, and a Learning & Development stipend.
For cash compensation, brightwheel sets standard ranges for all roles based on function, level, and geographic location, benchmarked against similar-stage growth companies. Multiple factors determine final offer amounts, including geographic location, candidate experience, and expertise. If you have questions about the compensation band for your region, please ask your recruiter.
