Podium Education
Head of Growth Marketing
🇺🇸 Remote - US
🕑 Full-Time
💰 TBD
💻 Marketing
🗓️ May 23rd, 2025
Salesforce
Tableau
Edtech.com's Summary
Podium Education is hiring a Head of Growth Marketing. The role involves owning and scaling email and SMS marketing strategies for university partners' programs. Responsibilities include driving volume, optimizing performance through data and experimentation, and leading a team to execute marketing campaigns. The position emphasizes fast decision-making, building scalable systems, and a focus on conversion funnels and lifecycle messaging.
Highlights
- Drive email and SMS strategy for student engagement and conversion.
- Design and optimize multi-step nurture funnels.
- Manage large-scale, high-precision marketing campaigns with a team.
- Utilize Iterable and Twilio for personalized, automated communications.
- 10-15 years of experience in growth and lifecycle marketing.
- Expertise in platforms like Iterable and handling large email/SMS lists.
- Competitive compensation, equity, and benefits.
- Remote-first culture with flexible work hours.
- Additional benefits include 401k, health insurance, and paid time off.
Head of Growth Marketing Full Description
Head of Growth Marketing
Full time
Remote
Who we are
Podium Education partners with colleges and companies to supercharge the undergraduate degree with skills, experience, and a bridge to a great career. In 2023, Podium was the largest accredited producer of technical talent in the United States. Podium serves a population of over 1,000,000 students across more than 70 of the largest and most well-known universities in the country, including Georgetown, UNC, Harvard, ASU, and Texas A&M. In 2023, Podium acquired Untapped, the leading all in one early career software and talent marketplace, to further our mission of making sure every college student has a path to a great career. Together we are building the end to end platform from college to career.
Podium Education programs are offered as online courses within standard university semesters. Through Podium, students gain real-world experience while tackling projects from the world's most recognized brands, such as Spotify, Netflix, Shopify, Uber, Google, and Airbnb. Our flagship program is the Global Career Accelerator (here’s an example: https://www.globaltech.asu.edu/about) which runs at 70+ universities around the country.
- Student Experience - Customer NPS is better than Netflix, Apple, and Amazon.
- Student Access - Programs are for credit, count towards graduation, and are financial aid eligible.
- Student Outcomes - Their undergraduate students go on to work at places like JP Morgan, Airbnb, Stripe and Deloitte directly though our careers marketplace.
About the Role
We’re seeking a rockstar Head of Growth Marketing to own and scale our email and SMS marketing strategy across the full top, mid, and bottom-funnel student lifecycle — from lead capture to enrollment — for our university partners’ for-credit programs. You will be responsible for driving massive volume, optimizing performance through data and experimentation, and leading a team of campaign managers and marketing ops specialists to execute flawlessly and fast.
This is a high-impact, high-visibility role for someone who thrives on fast decision-making, loves building scalable systems, and is obsessed with conversion funnels, segmentation, and lifecycle messaging. You will report to the CMO and collaborate closely with our Enrollment, Brand Marketing, and University Success teams.
What You’ll Do
- Own the email and SMS strategy to drive student lead generation, engagement, and conversion for Podium’s university programs
- Design, test, and optimize multi-step nurture funnels based on behavioral triggers and enrollment data
- Lead a team of campaign managers and marketing operations experts to build and execute large-scale, high-precision campaigns
- Manage high-volume email and SMS sends across multiple campaigns, segments, and partners — no stranger to sending thousands of messages per week
- Analyze performance daily and weekly using Iterable, Salesforce, and Tableau; constantly iterate on content, cadence, segmentation, and timing to improve conversion rates
- Collaborate with brand marketers and creative to develop compelling, conversion-focused messaging and creative
- Own the integration and operational use of Iterable and Twilio to power personalized, automated communications at scale
- Ensure high deliverability, compliance, and best practices for email and SMS at scale
Who You Are
- 10-15 years of experience in growth and lifecycle marketing, ideally in a high-volume B2C or education-focused environment with a focus on high-impact optimizations
- Deep expertise in Iterable or similar lifecycle marketing platforms (Braze, Klaviyo, etc.)
- Demonstrated success managing very large email/SMS lists and improving conversion rates across multiple audience segments
- Strong analytical skills — highly proficient in experimentation, segmentation, A/B testing, campaign optimization, and deriving insights that set clear direction for the team on what will be most impactful
- Builder for scale — track record of building systems and teams that scale through the use of automation and AI
- Creative and copy-savvy — able to ideate and oversee messaging that drives engagement and conversion
- High attention to detail — you QA everything and expect the same of your team
- Excellent project management skills with the ability to juggle multiple priorities in a fast-moving environment
- A collaborative leader and coach — able to inspire a team to move fast and execute with excellence
Why Join Podium
- Work at the intersection of higher ed, technology, and the future of work
- Join a rapidly growing company backed by top investors
- Collaborate with a passionate, mission-driven team that is redefining what's possible in education
- Competitive compensation, equity, and benefits
- Remote-first culture with flexible work hours
- Podium Education is a privately held Series B company based in Austin, TX with prominent investors, including Sequoia Capital, Owl Ventures, Lumos Capital Group, Learn Capital, Lachy Groom, Goldcrest Capital, and Album VC.
Additional Benefits:
- 401k, Health, Vision and Dental insurance packages
- Short term disability insurance
- Unlimited Paid Time Off
- Discounted Wellhub Membership
- Access to 3 Mental Health Applications
- One Medical Membership
- 8 Company-Paid for Therapy Sessions
- Free access to upskill through our Global Experiential Programs
- Excellent Birthing and Bonding Leave policies
- Sleep coach for post-partum and infant coaching
- Student and Partner focused half days every First Friday of the month
- Summer Fridays - half day on Friday during the summer months
- Extremely talented and intelligent co-workers
- A massive impact on universities and the lives of others, every single day
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