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Instructure

Inbound Sales Development Representative (K12)

🇺🇸 Remote - US

🕑 Full-Time

💰 $45K

💻 Sales

🗓️ July 8th, 2025

CRM K-12 Salesforce

Edtech.com's Summary

Instructure is hiring an Inbound Sales Development Representative (K12) to support the K-12 market in North America. The role involves introducing the Instructure Learning Platform to new clients through outbound prospecting, trade shows, email campaigns, and managing inbound leads while maintaining accurate forecasts and lead tracking in Salesforce.

Highlights
  • Introduce the Instructure Learning Platform to prospective K-12 clients via outbound calls, events, and email campaigns
  • Manage prospecting activities and create quarterly plans to meet sales quotas for a designated territory
  • Provide regular and accurate sales forecasts and update lead statuses using Salesforce
  • Preferred experience in sales or tech-related sales, especially with software products and services
  • Demonstrated ability to learn complex enterprise software and sell to academic institutions
  • Bachelor's degree preferred but not required
  • Knowledge of Salesforce or similar CRM required
  • Compensation includes $45,000 base salary plus $14,700 commission target for an OTE of $59,700
  • Work remotely with flexible schedules and access to wellness programs, paid time off, and employee recognition
  • Company emphasizes diversity, inclusivity, and equal opportunity employment with mandatory background check

Inbound Sales Development Representative (K12) Full Description

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. 

And that's where you come in:

We are looking for an Inbound SDR to support our K-12 market in North America. This is a fully remote role.

What you will be doing: 
  • The Sales Development Representative has the responsibility for introducing the Instructure Learning Platform to new clients. This is done through outbound contacting, trade shows, email campaigns and response to inbound leads. 
  • The SDR will be responsible to own and manage the prospecting for a designated territory and is responsible to create quarterly plans to achieve quotas.
  • Additionally, SDRs provide regular, accurate forecasts and update lead status using Salesforce.

Here's what you will need to know/have: 
  • A hard-working, self-motivated person that is willing to achieve excellence.
  • Creative and assertive communication skills. 
  • Open to feedback and development. 
  • Experience in sales or tech related sales is preferred. 
  • Consistently meet/exceed sales quotas within specified time frames. 
  • Experience selling software products and services. 
  • Demonstrated ability to learn complex enterprise software solutions and use of that knowledge to sell to academic institutions. 
  • Bachelor's Degree in any related field is preferred, but not needed. 
  • Working knowledge of Salesforce or similar CRM.

Get in on all the awesome at Instructure!
  • We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:
  • Competitive compensation and participation in Instructure’s equity program
  • Flexible schedules and a remote-friendly culture, with hybrid or onsite work available in some regions for specific jobs. 
  • Generous paid time off, including global holidays and our annual “Dim the Lights” company-wide shutdown from December 26 to December 31
  • Comprehensive wellness programs and mental health support
  • Annual learning and development stipends to support your growth
  • The technology and tools you need to do your best work—typically a Mac, with PC options available in some locations
  • Motivosity employee recognition program
  • A culture rooted in inclusivity, support, and meaningful connection

This role will also include a $14,700 commission target resulting in a OTE of $59,700k. 

We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be — and when we openly welcome those ideas, our environment is better and our business is stronger.

At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.

All Instructure employees are required to successfully pass a background check upon being hired.