STIHL USA logo

STIHL USA

Instructional Designer

🇺🇸 Virginia Beach, Virginia 🕑 Full-Time 💰 $68K - $84K 💻 Instructional Design 🗓️ September 2nd, 2026

Edtech.com's Summary

STIHL is hiring an Instructional Designer responsible for creating engaging and effective learning experiences tailored to support its commercial teams. The role involves designing diverse instructional materials, collaborating with subject matter experts, and aligning training programs with business goals and customer-centric values.

Highlights
  • Design and develop eLearning, instructor-led training, videos, and job aids for commercial teams
  • Lead needs assessments and evaluate training effectiveness
  • Collaborate with cross-functional teams for input and feedback
  • Maintain brand tone and personality in learning materials
  • Requires Bachelor’s degree in Instructional Design, Education, Communication, or related field
  • 3-5 years of experience in instructional design or corporate learning
  • Certification such as ATD or CPLP is a plus
  • Experience in commercial, retail, or technical training preferred
  • Strong collaboration and communication skills with adaptability and creativity
  • Compensation ranges from $68,000 to $84,000 annually with bonus and merit opportunities
  • Available to travel by air up to 25%

Instructional Designer Full Description

Instructional Designer


About Us
As a family-owned company, it’s the people who continue to make STIHL a successful, world-class brand. Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovations, high-quality products and comprehensive service.
 
With competitive compensation, excellent benefits and exciting growth potential, it is a great time to join the STIHL team!
 
Why You’ll Love Working at STIHL:
  • Excellent health benefits including Medical, Dental & Vision Insurance
  • Onsite Health & Wellness Center for employees and eligible family members
  • Company-paid Life Insurance and Short & Long-Term Disability
  • Robust retirement offerings including:
    • A fully vested Pension Plan after 5 years
    • A 401(k) with generous employer match
  • Paid time off in addition to 11 Paid Holidays
  • A strong culture of stability, community, and innovation
  • Compensation: $68,000-$84,000 per year with bonus opportunities and potential for annual merit increases. Actual compensation will depend on experience, qualifications, and internal equity

About You
The Instructional Designer is responsible for creating high-impact learning experiences that support STIHL’s commercial teams and reinforce our values of integrity, quality, and commitment to excellence. This role combines creative thinking with strategic execution to design instructional materials that are as rugged and refined as the STIHL products themselves. You’ll collaborate closely with subject matter experts, trainers, and other stakeholders to craft engaging training content for diverse audiences, from sales and service professionals to retail partners.

Job Duties & Responsibilities
  • Design and develop instructional content (eLearning, instructor-led training, videos, job aids, etc.) tailored to commercial team needs
  • Align learning solutions with business goals and STIHL’s customer-first approach
  • Apply adult learning theories to enhance retention, engagement, and skill development
  • Lead needs assessments and evaluate the effectiveness of training programs
  • Collaborate with cross-functional teams to collect input and feedback
  • Maintain brand tone and personality across all learning materials
  • All other duties and responsibilities as assigned

Specifications
  • Bachelor’s degree in Instructional Design, Education, Communication, or related field
  • Certification in instructional design or learning development (ATD, CPLP, etc.) is a plus
  • 3–5 years of experience in instructional design or corporate learning roles
  • Experience working within commercial, retail, or technical training environments
  • Familiarity with STIHL’s industry or product categories is highly desirable
  • Adaptability and creativity in solving learning challenges
  • Strong collaboration and communication skills
  • Detail-oriented with a knack for simplifying complex topics
  • Available to travel by air 25%