Lego
Integrated Marketing Coordinator
🇺🇸 Hybrid - Boston, MA
🕑 Full-Time
💰 $66K - $99K
💻 Marketing
🗓️ September 11th, 2025
Edtech.com's Summary
The LEGO Group is hiring an Integrated Marketing Coordinator to support marketing activation plans targeting adult LEGO fans. The role involves executing detailed campaigns, conducting market research, coordinating with business units globally, and collaborating with senior marketing professionals to enhance go-to-market strategies.
Highlights
- Support execution of marketing activation plans for adult LEGO® product lines.
- Conduct market research and provide consumer insights across diverse cultures and regions.
- Collaborate with Product Marketing Development and various Business Units to align go-to-market strategies.
- Assist in improving marketing plans using data and support franchise selling efforts globally.
- Required Bachelor's degree in Marketing, Business Administration, Communications, or related field.
- Experience or education in marketing, campaign management, and strategy execution.
- Basic knowledge of integrated marketing principles and analytical skills for using market research.
- Effective communication and partnership skills to support large initiatives.
- Salary range of $66,019 to $99,029 depending on experience and other factors.
- Hybrid work model with three days per week in the Boston office.
Integrated Marketing Coordinator Full Description
Integrated Marketing Coordinator
- Location
- Boston, Massachusetts, United States of America
- Job ID
- 0000027283
- Category
- Sales, Marketing & Product Management
Job Description
Ready to build something incredible with the LEGO Group? Join us as an Integrated Marketing Coordinator, where you'll bring fresh insights and craft impactful campaigns—all while learning from the best! Let's create together!
Core Responsibilities
- Support the execution of detailed OESP marketing activation plans for designated LEGO® product lines that connect with adult LEGO® fans.
- Build knowledge of various marketing channels to support strategies developed by senior team members.
- Conduct market research and capture consumer insights to advise marketing initiatives across diverse cultures and regions, and provide findings to the overarching vision for the adult audience.
- Assist team members in partnership with the Product Marketing Development (PMD) team to ensure that go-to-market strategies comprehensively reflect upstream franchise strategies and initiatives, and ladder up to audience plans.
- Help coordinate with different Business Units to ensure the scalability and adaptability of campaigns to various global markets.
- Support strategic marketing goals by encouraging the adult LEGO® community and finding ways to improve go-to-market plans with data.
- Support team members on future year franchise selling in and the creation of a unified selling in story line across the globe.
- Collaborate with seasoned marketing experts like the Adults & Family Go to Market Senior Managers and Adults & Family Go to Market Director.
Play your part in our team succeeding
In the role of Adults & Family Go to Market Coordinator, you are a pivotal contributor to the dynamic team expanding LEGO® brand reach among adult consumers. Your capacity to assist in delivering complex marketing plans and provide insightful analysis is key to increasing brand awareness and loyalty within this fast-growing segment.
Do you have what it takes?
- Bachelor’s degree in Marketing, Business Administration, Communications, or comparable subject area.
- Relevant experience and/or education in marketing, with exposure to campaign management and strategy execution.
- Basic understanding of integrated marketing principles and their application toa global adult audience.
- Analytical competencies with knowledge of using market research for strategic insights.
- Effective communication and partnership abilities, capable of supporting large-scale initiatives.
- Appreciation for cultural subtleties with the agility to assist in creating regionally nuanced campaigns.
- A proactive approach to tasks with an eagerness to learn and contribute within a fast-paced environment.
Hybrid working model
This position will be based at 1001 Boylston St. in Boston, MA. Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.
Please note: The internal title will be Integrated Marketing Coordinator and the internal level will be Professional.
#LI-MF
#LI-HYBRID
Compensation
The salary for this position has a range of $66,019.00 - $99,029.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.
The salary for this position has a range of $66,019.00 - $99,029.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
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