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Ello
Lead Graphic Designer
🇺🇸
San Francisco, California
🕑
Full-Time
💰
$161K - $200K
💻
Design
🗓️
September 2nd, 2026
Figma
UI/UX
Illustration
Edtech.com's Summary
Ello is hiring a Lead Graphic Designer. The role owns end-to-end design across product, brand, and user experience for Ello's children's education app, from research and prototyping through developer handoff. Working closely with literacy experts and engineers, the designer builds a cohesive brand identity and design system while optimizing web and onboarding flows for engagement and conversion.
Highlights
- Lead end-to-end design across product, brand, and user experience for a children's education app.
- Conduct product research, prototyping, and playtesting through to developer handoff.
- Develop and maintain a cohesive brand identity and design system across all touchpoints.
- Design and optimize web interfaces and onboarding flows to improve usability and conversion.
- Create and animate brand characters and UI assets to drive engagement.
- Support marketing and internal initiatives with landing pages and printed materials.
- Bachelor's degree in Graphic Design, Human Computer Interaction, or a closely related field, plus 2+ years of relevant design experience (or 4+ years without the degree).
- Proficiency in Adobe Creative Suite, Figma, and LottieFiles.
- Base salary range $161,387 - $200,000 per year.
Lead Graphic Designer Full Description
Job Description
Lead end-to-end design across product, brand, and user experience for children’s education app, including product research, prototyping, playtesting, iteration, and developer handoff to create engaging, educational, and conversion-focused experiences. Conduct brand and user research to define personas and inform design decisions, while continuously expanding product features in collaboration with literacy experts and engineers. Develop and maintain a cohesive brand identity and design systems through market research, concept creation, and testing, ensuring consistency across all touchpoints. Design and optimize web interfaces and onboarding flows using UI/UX principles to enhance usability and conversion, partnering closely with marketing and development teams. Create and animate brand characters and UI assets to drive engagement, while also supporting marketing and internal initiatives through landing pages, printed materials, and cross-functional design guidance to maintain brand consistency.
Requirements
Bachelor’s or foreign equivalent in Graphic Design, Human Computer Interaction or closely related design field and 2 years experience as Graphic Designer, Web Designer, UI/UX Designer, Product Designer, Illustrator, Animator or closely related role.
Alternatively, will accept four years experience as Graphic Designer, Web Designer, UI/UX Designer, Product Designer, Illustrator, Animator or closely related.
The position requires the following special skills: Two (2) years experience with: (i) Web Design; (ii) Brand research, market analysis, brand identity, concepts and implementation; (iii) Adobe Creative Suite - Adobe Photoshop, Adobe Illustrator, Adobe After Effects and Adobe Acrobat; and (iv) Figma and LottieFiles; One (1) year experience with (i) Product Design, including user research, wireframing, prototyping, interaction design, and development of user flows for digital products or platforms; (ii) UI/UX design, including prototyping and user flows, preparing assets for testing; and (iii) Illustration and animation work.
Any suitable combination of education, training or experience is acceptable.
Salary
$161,387 to $200,000 per annum
Work Location
24 Shotwell Street, San Francisco, CA 94103
Apply
To apply, please submit your application through this link.
At Ello, diversity is a moral imperative and a competitive advantage. We do not discriminate based on race, religion, skin color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We plan and structure our interviews to assess skills and experience directly. If you need accommodations throughout the interview process, please contact [email protected].
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