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Course Hero

Lead Lifecycle Marketing Manager

🇺🇸 Hybrid - CA

🕑 Full-Time

💰 $132,000 - $178,000

💻 Marketing

🗓️ January 3rd, 2023

SMS Google Analytics Amplitude
Course Hero is scaling, and so is our Marketing team! We are looking for a strategic lifecycle marketing leader who will play a vital role in accelerating the realization of our vision - a world where every student graduates, confident and prepared. As the Lead Lifecycle Marketing Manager, you will focus on analyzing all aspects of the user journey for one of our core business loops and develop growth marketing strategies to help us achieve our retention and engagement goals. Your work will start with users’ email journey, eventually expanding into mobile channels (push, SMS, in-app), and will center around creating marketing programs that will engage with new and existing users and help them uncover more ways in which to leverage Course Hero’s 60 million+ course-specific study resources.

The ideal candidate is someone who is analytical and able to think creatively about where, when, and how to engage with our specific user demographics, working cross-functionally to bring these lifecycle marketing strategies and programs to life. If you are seeking an opportunity to make an immediate impact on a growing team, work in a highly collaborative and supportive environment, and enhance the learning journeys of our dedicated student users, this role could be an excellent fit.

While we are a hyper-growth tech company, we are also mission-driven and strive to cultivate a working environment where our team members can be their authentic selves, do their best work, and find the balance they need to be fulfilled in all aspects of life. 

Come join us at Course Hero and be part of something truly special!

Here are some ways you’ll make an impact:
  • Craft strategies and drive implementation of lifecycle marketing programs that delight our users and foster engagement through multi-channel experiences (including email, push, in-app, and SMS)
  • Analyze all aspects of our user journey, leveraging insights to develop a strategic roadmap and execute campaigns with a focus on segmentation and content personalization
  • Collaborate with User Research and Business Intelligence teams to help inform experimentation pipeline and implement multivariate A/B test plans in order to optimize program effectiveness
  • Deliver measurable business impact and lift in key performance indicators across channel-oriented metrics
  • Partner with Product Managers and Email & Mobile Marketing Operations to ensure strategic alignment and seamless execution of lifecycle marketing campaigns
  • Consistently measure, report, and educate the Leadership and cross-functional teams of campaign performance, adjusting strategy and content as needed
  • In partnership with technical teams across Product, Engineering and Analytics, continue to explore opportunities to improve our ways of working and engaging with our users, including better tooling, increased automation, and personalization
  • Work closely with the Director of Lifecycle Marketing, VP of Marketing & Partnerships, the Brand team, and the Product team on all department initiatives as needed

Are you our next Lead Lifecycle Marketing Manager?
  • 7+ years of relevant marketing experience preferably in a consumer-facing, digital capacity
  • Demonstrated success in developing and analyzing lifecycle marketing programs, specifically across email campaigns
  • Strategic and analytical thinker, comfortable using platforms like Google Analytics, Amplitude, and Tableau
  • Deep experimentation experience and demeanor with a proven track record of performing A/B tests, translating data into insights, and optimizing program/channel effectiveness
  • Known to be an excellent cross-functional partner who can synthesize needs, gain alignment, and drive initiatives forward in a highly collaborative environment - prior experience working with Product, Data Science, and Engineering teams is highly desirable
  • Someone who won’t “sweat the small stuff” and remains cool under pressure, able to respond to both urgent and non-urgent scenarios effectively and shift priorities when necessary
  • Effective communicator regardless of audience, method, and message
  • Subscribes to an “always learning” mentality for themselves and others - gives and receives feedback respectfully, fails forward, and seeks out opportunities for ongoing development
  • Course Hero is a “virtual first” company, meaning that we are primarily able to work outside of the office, however, it is required to live within ~50 miles/80 kilometers of one of our hubs: Redwood City, CA, Vancouver, CAN, Toronto, CAN

Bonus Points
  • Hands-on CRM experience building and executing email and mobile marketing campaigns (push, SMS, in-app)
  • Experience marketing to a similar audience to Course Hero’s user base (those in/around higher education)
  • Experience working with/for Growth Product teams
  • Prior experience working for a multi-sided marketplace

Benefits & Perks!
  • Competitive salary, annual bonus, and RSUs
  • Medical coverage, including full dental and vision
  • Life and disability benefits
  • 401(k) program (US)  / retirement savings plan (Canada) with company match
  • One month paid sabbatical after 5 years at the company
  • Education reimbursement
  • Professional development workshops & industry conferences
  • Paid parental leave
  • Flexible work schedule
  • Social responsibility program (volunteer time off and donation matching)
  • Annual wellness stipend
  • Monthly tech stipend
  • Annual family planning stipend
  • Monthly snack boxes delivered to your door
  • Cell phone allowance

For positions in San Francisco, CA, and other locations where required, we will consider for employment qualified applicants with arrest and conviction records. Other locations: IL, MA, NJ.

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. We strongly encourage you to apply if you're interested: we'd love to learn how you can amplify our team with your unique experience!
We are a virtual-first company and have employees dispersed throughout the United States and Canada. We have a market-based pay structure that varies by location. The base pay for this position is dependent on multiple factors, including candidate experience and expertise, and may vary from the amounts listed below. You may also be eligible to participate in our bonus program and may be offered an equity award, benefits, and other types of compensation.

This role is eligible for hire in the San Francisco Bay Area (US), Vancouver (Canada), and Toronto (Canada).

In accordance with California law, the base salary for this role if filled within California is $132,000 - $178,000.


Equal ​Employment Opportunity Statement ​(EEO)
We are an equal opportunity employer and value diversity and ​inclusion within our company.  ​We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender ​identity, gender expression, sexual orientation, age, marital status, ​veteran status, or ​ability status. We will ensure that individuals who are differently abled are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment as provided to other applicants or employees. Please contact us to request accommodation.
About Course Hero:
Course Hero is on a mission to help students graduate, confident and prepared. The online learning platform offers over 60 million course-specific study resources created by and for students and educators, as well as 24/7 tutor help. More than 65,000 verified college educators use Course Hero to collaborate with other faculty and share resources to hone new strategies for instruction. Everyday, students, educators and tutors help more than 20 million students make every study hour count.
We have an awesome team and a truly engaging culture. We are customer-focused, collaborative, responsible, gritty, and we love to learn. Our bold mission is to help students graduate confident and prepared!
We are not the only ones that think we’re onto something big. Course Hero has been recognized as one of the 2021 Top 100 Best Places to Work in the Bay Area, Top 50 Best Paying Companies in the Bay Area, Top 100 Most Transparent Companies, and in the Top 50 Most Transformational Companies in Education Technology. Read up on some of our recent news coverage, blog, and learn more about us to see what it is like to work with our team. 
Join us on our mission!
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