Lead Pricing Strategist

🇺🇸 Hybrid - TX

🕑 Full-Time

💰 $130,000 - $150,000

💻 Other

🗓️ September 12th, 2023

B2C Van Westendorp Conjoint
ABOUT THIS POSITION 
We are seeking a Lead Pricing Strategist to shape our pricing strategies and drive revenue optimization by facilitating innovation in how we price our products. Your experience gathering customer and market insights will be used to influence our product positioning, profitability, and market competitiveness. We're looking for a strategic thinker with a robust analytical background, proven experience in B2C eCommerce, superior problem-solving skills, and a thorough understanding of pricing strategy and tactics.  If you think that pricing is both an art and a science and you're excited about using data to impact our business in real, tangible ways, this role offers the chance to do just that. 

WHAT YOU’LL DO 
  • Evolve pricing, packaging, and upselling strategies to optimize revenue, market share, brand positioning, and long-term profits for all Aceable brands
  • You will do everything from ideation and high level strategy to implementation of product pricing and packaging as part of an integrated team.
  • Conduct market research and customer surveys to gather valuable insights into industry trends, competitive landscape, customer preferences, and price sensitivity and use this data to inform and refine our pricing strategy
  • Partner with key stakeholders to develop pricing recommendations across all brands, products, and geographies
  • Research and run price tests in collaboration with the Conversion Rate Optimization (CRO) team
  • Monitor the market to ensure we maintain competitiveness 
  • Develop business cases for changes in pricing and packaging
  • Develop revenue and profit forecasts and plans (or provide input to plans) based on recommended price changes

WHAT YOU’LL NEED
  • 7+ years of marketing experience 
  • 5+ years of experience focused on analyzing product pricing, packaging, and promotions within the B2C or SMB markets
  • Proven experience in developing and implementing consumer-based pricing strategies and models based on market research insights
  • Experience conducting market research and willingness to pay studies to understand consumer preferences
  • Strong understanding of what drives customer behaviors and needs, with the ability to translate insights into pricing strategies
  • Proficiency in performance analytics, data analysis, forecasting, and trend spotting for marketing and eCommerce. 
  • Experience conducting in-depth competitive analysis to identify market trends, competitor pricing, and opportunities for differentiation
  • Familiarity with different pricing analysis methods (Van Westendorp, Conjoint, BPTO, etc.)
  • Demonstrated ability to work effectively in a cross-functional team environment and collaborate with different departments such as Product, Marketing, and Finance
  • Clear and effective verbal and written communication and interpersonal skills with experience clearly presenting complex data and pricing strategies to senior stakeholders
  • Ability to manage multiple projects simultaneously and meet deadlines

BONUS POINTS
  • MBA
  • Knowledge of the Real Estate or Drivers Education space

ABOUT ACEABLE
Aceable is a mobile education platform designed to create affordable, engaging, and convenient online courses available across mobile devices. Built by former teachers, NASA engineers, and those passionate about education, our team is obsessed with helping people reach their life goals and milestones through online certification.

After launching our first mobile app to provide accredited driver's ed courses, Aceable expanded into real estate education and most recently entered into healthcare education. Aceable serves hundreds of thousands of students per month, but we need your help to tackle our vision of serving millions of students per month!

Aceable has been awarded as one of the Best Places to Work in Austin for multiple years running by numerous entities, such as the Austin Business Journal, BuiltInAustin, and EqualOcean. We actively work to foster a creative, collaborative, and diverse culture whose overall mission is to impact as many student-lives as possible.

ABOUT THE MARKETING TEAM
The Aceable Marketing Team is a talented group of digital and performance marketers with expertise in search, revenue optimization, marketing analytics, and product marketing. We are data driven, collaborative, and love being a major contributor to the growth of Aceable. We live by our Aceable core values, and are a positive, humble, and supportive team.

ACEABLE PERKS
  • Join one of Austin's Best Places to Work in 2022
  • Competitive total rewards (base salary + bonus/stock options, if applicable)
  • 401k match
  • Robust medical, dental, and vision benefits 
  • Generous paid time off programs + 19 paid holidays per year
  • Flexible work schedule
  • Wellness programs
  • Free access to LinkedIn Learning
  • Our own space on the top floor of a downtown Austin building with free parking
  • Weekly lunch, a fully stocked fridge, and plentiful snacks
  • Company events and activities (holiday events, happy hours, volunteering)
  • #PursueGrowth Reimbursement ($500 per year for full-time employees)
  • Free Roadside Assistance subscription
  • Passionate teammates excited to help you succeed and learn
  • NOTE: Our team is currently working in a hybrid work environment with flexibility to work in office or remote based on role/department

At Aceable we celebrate and support all differences. Aceable is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital, disability, and veteran status. Even if you don't think you meet every qualification listed, we'd love to review your application!
 
Aceable is able to hire in the following states: California, Colorado, Massachusetts, Mississippi, Nebraska, New Jersey, North Carolina, Texas, Utah, and Washington.
 
Compensation Range: $130,000 - $150,000 USD