EAB
Lead Sales Engineer, Audience Generation
🇺🇸 Hybrid - Richmond, VA
🕑 Full-Time
💰 $77K - $88K
💻 Sales
🗓️ June 24th, 2025
ETL
Salesforce
Edtech.com's Summary
EAB is hiring a Lead Sales Engineer, Audience Generation. The role involves driving partner development by delivering product and technical expertise, providing strategic advice, and utilizing data insights to optimize recruitment solutions for colleges and universities. The Lead Sales Engineer collaborates across teams to maximize partnership results and informs senior leadership on market potential and outcomes.
Highlights
- Develop subject matter expertise to understand market potential for Audience Generation across product lines.
- Provide strategic advisory and thought leadership to maximize business and partner results.
- Analyze partner spend and validate scope fluctuations with data-driven insights.
- Leverage data from multiple sources to drive holistic sales strategies.
- Support Partner Success Managers with renewal and partnership expansion efforts.
- Create tools, reports, and visualizations using data from various systems to inform market health and recruitment needs.
- Execute audience analysis to assess enrollment funnel performance and reach.
- Collaborate with external vendors and internal teams to enhance sales solutions.
- Required skills include proficiency in ETL processes, Excel, data exploration, and excellent communication.
- Bachelor’s degree and 5+ years of experience in B2B or B2C sales or sales support are required.
- Compensation range is $76,500 to $88,000 base salary, plus potential discretionary bonus or incentives.
Lead Sales Engineer, Audience Generation Full Description
At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.
At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.
The Role in Brief:
Lead Sales Engineer, Audience Generation
EAB seeks a Lead Sales Engineer to join the Audience Generation Sales team. EAB Sales Engineers drive partner development efforts by providing product and technical expertise, being a subject matter expert regarding market/industry trajectories and informing product/services/technology solution utilization at leading colleges and universities across the country. Sales Engineers must be able to quickly develop expertise in EAB’s products and services (especially data management, partner usage statistics, lead generation, and recruitment funnel analytics) and exhibit or develop broad knowledge of higher education strategy and recruitment cycles. Regular interactions with senior leadership will be expected and encouraged.
This hire may be based in Richmond, VA, Washington, D.C, or Minneapolis, MN.
Primary Responsibilities:
- Become a subject matter expert to help partners and EAB team members understand total market potential for Audience Generation business across all product lines for current, potential, and cross-sell partners
- Serve as a strategic advisor, bringing thought leadership and logical curiosity to each partnership to maximize both scope and results for our business and partners
- Provide working knowledge of partner spend, current scope, historical changes in scope and provide validation of spend/scope fluctuations with outcomes/data validation
- Adapt data that flows through EAB from Enroll360, Consulting, Financial Aid Optimization, Analytics, and sales to create bi-directional insights to drive holistic sales
- Align with EAB Partner Success Managers on renewal and data share calls to walk through business intelligence tools, build data story, and create partnership review documentation
- Assist EAB Partner Success Managers pre, post, and during renewal for partnership strategic expansion/right-sizing
- Create additional tools, reports, visualizations, deliverables, and support marketing efforts with usage data, partnership delivery data, salesforce data, student data, partner data, and other sources that inform the health of the market and growing needs or recruitment for all partners across all sectors
- Execute audience analysis to elucidate the current share (both utilized and untapped) within a partners enrollment funnel that shows the performance and reach of the proposed solutions we offer
- Bring awareness to additional market share shifts where EAB’s Audience Reach expands to accommodate institutions’ desires to increase their geographic recruitment footprint
- Serve as a voice of expertise to other business lines/leaders across EAB to showcase outcomes for the Audience business line
- Collaborate with external vendors/products/services and their respective teams to develop and enable sales staff with new and revised solutions to maximize partnership results
Basic Qualifications:
- Bachelor's degree
- 5+ years of experience in B2B or B2C sales or sales support required
- Demonstrable and proficient extract, transform, load (ETL) abilities
- Excel/Data exploration proficiency
- Excellent communication skills (written, verbal, technical)
Ideal Qualifications:
- Internal or external data/sales experience highly preferred
- Demonstrated commitment to professional development and continued education
- Passion for winning business through data and education
- Excellent commercial facing/professional sales persona
- Logical curiosity
- Demonstrable work ethic
- Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration.
If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other’s unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.
Compensation:
The anticipated starting salary (base) range for this role is $76,500 - $88,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.
This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.
Benefits:
Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:
- Medical, dental, and vision insurance plans; dependents and domestic partners eligible
- 20+ days of PTO annually, in addition to paid firm and floating holidays
- Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
- 401(k) retirement savings plan with annual discretionary company matching contribution
- Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
- Employee assistance program with counseling services and resources available to all employees and immediate family
- Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
- Fertility treatment coverage and adoption or surrogacy assistance
- Paid parental leave with phase back to work program for birthing and non-birthing parents
- Access to milk shipping service to support nursing employees during business travel
- Discounted pet health insurance coverage for dog and cat family members
- Company-provided life, AD&D, and disability insurance
- Financial wellness resources and membership in a robust employee discount program
- Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities
Benefits kick in day one; learn more at eab.com/careers/benefits.
This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.
At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.
To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.
Similar Jobs
Senior Director, Inside Sales
ThriveDX
🇺🇸 Hybrid - Columbia, MD
Sales Representative/Assessment Consultant – School Assessment
Pearson
🇺🇸 Remote - US
Business Development Executive
EAB
🇺🇸 Remote - US
Associate Director, Sales Enablement, Audience Generation
EAB
🇺🇸 Hybrid - Washington, DC
Associate Director, Sales Enablement, Audience Generation
EAB
🇺🇸 Hybrid - Richmond, VA
