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Risepoint
Lifecycle Automation Specialist
CRM
Salesforce
SQL
Edtech.com's Summary
Risepoint is hiring a Lifecycle Automation Specialist to build and support the automated marketing journeys that guide prospective students through the enrollment funnel for its university partners. The specialist configures audiences, workflows, and personalization logic within established implementation patterns, then runs quality-assurance testing before automations go live. Partnering with Automation Managers and the Lifecycle Marketing team, the specialist also monitors live campaigns and documents each solution for future reference.
Highlights
- Configure audiences, workflows, and personalization logic for lifecycle marketing automations.
- Test and validate automation functionality, data accuracy, and customer experience before production deployment.
- Monitor live automation performance and troubleshoot routine implementation issues.
- Partner with Automation Enablement to confirm solutions meet platform standards ahead of launch.
- Document automation solutions, testing results, and operational updates for the team.
- Support students at more than 100 partner universities and colleges across five countries.
- Bachelor's degree in information systems, marketing technology, business, or a related field, or equivalent experience.
- 1+ years of experience with CRM, marketing automation, or campaign operations platforms.
- Familiarity with Salesforce Marketing Cloud, SQL, or AMPscript is a plus.
- Work fully remote within the US.
Lifecycle Automation Specialist Full Description
Risepoint is an education technology company that helps regional universities launch and grow online programs for modern learners. Risepoint supports more than 100 universities and colleges across five countries, with programs concentrated in high-demand fields including nursing, healthcare, teaching, business, technology, and public service.
The Impact You Will Make
As a Lifecycle Automation Specialist, you will help bring Lifecycle Marketing strategies to life by building and supporting reliable, scalable lifecycle automation solutions. Working within established implementation patterns and operational standards, you will configure, test, deploy, and optimize automation experiences that help students receive timely, personalized engagement throughout their educational journey. Partnering with Lifecycle Automation Managers, Senior Automation Specialists, Automation Enablement, Lifecycle Marketing, and cross-functional teams, you will contribute to the successful implementation of lifecycle automation while continuously building your technical expertise.
What You Will Do
- Build, configure, test, and deploy lifecycle automation solutions using established implementation patterns, operational standards, and quality assurance practices.
- Configure audiences, automation workflows, personalization, and engagement logic in accordance with approved solution designs.
- Perform quality assurance testing to validate automation functionality, data accuracy, personalization, and customer experience prior to production deployment.
- Monitor automation performance, identify execution issues, troubleshoot routine implementation challenges, and escalate complex issues when appropriate.
- Partner with Senior Automation Specialists and Automation Managers to implement lifecycle automation solutions while developing technical expertise.
- Collaborate with Automation Enablement to support production readiness and ensure solutions align with established platform standards.
- Maintain accurate documentation of automation solutions, implementation activities, testing results, and operational updates.
- Identify implementation improvements to strengthen automation quality and execution consistency.
What You'll Bring to the Team
- Typically 1+ years of experience supporting CRM, marketing automation, lifecycle marketing, campaign operations, or marketing technology platforms.
- Experience configuring or supporting marketing automation, customer engagement, or CRM solutions.
- Strong analytical thinking, attention to detail, organizational skills, and commitment to delivering high-quality work.
- Bachelor's degree in Information Systems, Marketing Technology, Business, Computer Science, or related field (or equivalent practical experience).
Experience That's Great to Have
- Understanding of customer journey concepts, automation workflows, segmentation, testing, and quality assurance principles.
- Exposure to email, SMS, or multi-channel customer engagement technologies.
- Experience with Salesforce, Salesforce Marketing Cloud or comparable enterprise marketing automation platforms.
- Familiarity with SQL, AMPscript, or other marketing technology scripting languages.
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