Edtech.com's Summary

WGU is hiring a Lifecycle Engagement Strategist to lead the strategic direction and management of the Lifecycle Engagement and Referral Platform. The role involves designing campaigns, collaborating with multiple stakeholders, providing technical support, and analyzing campaign performance to enhance engagement and referral outcomes.

Highlights

Steer strategic direction and manage the Lifecycle Engagement/Referral Platform.
Design and consult on campaign creation and comprehensive audience journeys.
Collaborate with College Management, RAMs, student teams, Career services, social media, and alumni stakeholders.
Provide technical support and coordinate with Marketing Automation Managers.
Conduct testing to improve campaign effectiveness and platform performance.
Handle back-end management of referral programs and resolve issues.
Manage email inbox for customer relations related to referral program.
Required qualifications include a Bachelor’s Degree and 4 years of marketing experience.
Strong skills in technology integration, budget management, written and oral communication.
Salary range between $66,300 and $99,500 with bonuses and comprehensive benefits.

Lifecycle Engagement Strategist Full Description

Lifecycle Engagement Strategist

Salt Lake City Office

Full time

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Grade: Professional 307Pay Range: $66,300.00 - $99,500.00

Job Description

Essential Functions and Responsibilities

Work with leaders and teammates to steer the strategic direction and management of Lifecycle Engagement/Referral Platform including campaign design and consultation with stakeholders.
Provide strategic guidance on content creation for including ideation, planning, and fielding requests from stakeholders.
Support administrative approvals for activity completion within.
Collaborate with stakeholders for the new platform, including College Management, RAMs, student teams, Career services, and many other stakeholders.
Collaborate with the social media team to create engagement with social pages through.
Collaborate with Alumni stakeholders, to help create awareness for alumni resources, and engagement through platform.
Design campaigns and comprehensive journeys for each audience in.
Comprehensive reporting including overall platform engagement.
Provide technical support to, in Coordination with Marketing Automation Managers
Conduct tests to improve overall performance of to increase outcomes.
Planning and implementation of booth for Referral program at live commencements.
Pulling and creating reports for referrals and email campaigns for the referral program.
Creation of referral campaigns.
Back-end management for referral program, ensuring it runs smoothly and helping fix any bugs, or issues that arise.
Manage Email inbox for customer relations for the referral program.
Other duties as assigned.

Knowledge, Skills, and Abilities

Experience testing communications and campaigns
Aptitude for technology
Understanding of technology integrations
Budget management.
Ability to work well independently and in collaboration with others.
Ability to meet with a variety of internal and external stakeholders.
Excellent written & oral communication skills including proofreading and a critical eye for design.

Minimum Qualifications:

Bachelor’s Degree
4 years of experience in Marketing field

Physical Requirements:

Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.

LI#JE1

Position & Application Details
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.

Original Job Description

Lifecycle Engagement Strategist

Salt Lake City Office

Full time

Job Description

Essential Functions and Responsibilities

Work with leaders and teammates to steer the strategic direction and management of Lifecycle Engagement/Referral Platform including campaign design and consultation with stakeholders.
Provide strategic guidance on content creation for including ideation, planning, and fielding requests from stakeholders.
Support administrative approvals for activity completion within.
Collaborate with stakeholders for the new platform, including College Management, RAMs, student teams, Career services, and many other stakeholders.
Collaborate with the social media team to create engagement with social pages through.
Collaborate with Alumni stakeholders, to help create awareness for alumni resources, and engagement through platform.
Design campaigns and comprehensive journeys for each audience in.
Comprehensive reporting including overall platform engagement.
Provide technical support to, in Coordination with Marketing Automation Managers
Conduct tests to improve overall performance of to increase outcomes.
Planning and implementation of booth for Referral program at live commencements.
Pulling and creating reports for referrals and email campaigns for the referral program.
Creation of referral campaigns.
Back-end management for referral program, ensuring it runs smoothly and helping fix any bugs, or issues that arise.
Manage Email inbox for customer relations for the referral program.
Other duties as assigned.

Knowledge, Skills, and Abilities

Experience testing communications and campaigns
Aptitude for technology
Understanding of technology integrations
Budget management.
Ability to work well independently and in collaboration with others.
Ability to meet with a variety of internal and external stakeholders.
Excellent written & oral communication skills including proofreading and a critical eye for design.

Minimum Qualifications:

Bachelor’s Degree
4 years of experience in Marketing field

Physical Requirements:

Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.

LI#JE1

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.

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