University of Vermont
Lifecycle Marketing and Communications Manager
Edtech.com's Summary
- Lead lifecycle communications strategies across PACE programs targeting student enrollment and retention.
- Manage and implement coordinated email, SMS, CRM, and enrollment coaching journeys throughout the student lifecycle.
- Establish program-wide communication standards, audience segmentation, and performance measurement.
- Use marketing automation and CRM platforms such as Slate, HubSpot, or Salesforce Marketing Cloud.
- Required Bachelor's degree in marketing, communications, business, or related field plus four years of relevant experience.
- Proficiency in email marketing, automated campaign development, vendor coordination, and analytics.
- Effective writing, editing, interpersonal, and team collaboration skills.
- Annual salary range from $73,000 to $83,000.
- Position is exempt, unionized (UVMSU), with a probationary period and hybrid work options available.
- Department: PACE Administration; full-time, 37.5 hours/week, 12-month term.
Lifecycle Marketing and Communications Manager Full Description
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The University of Vermont is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category legally protected by federal or state law.
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| Advertising/Posting Title | Lifecycle Marketing and Communications Manager |
|---|---|
| Posting Summary | The Lifecycle Marketing and Communications Manager provides strategic and operational leadership for lifecycle communications across PACE programs and student populations, with a strong focus on the launch, enrollment growth, onboarding, and continued success of students in new online undergraduate and online graduate degree programs. The Manager develops, implements, maintains, and evaluates coordinated email, SMS, CRM, and enrollment coach-supported journeys across the prospective and enrolled student lifecycle. The position establishes PACE-wide communication standards, audience strategies, calendars, and performance measures while adapting communications to distinct program and learner needs. |
| Minimum Qualifications (or equivalent combination of education and experience) | Bachelor’s degree in marketing, communications, business, higher education administration, digital marketing, information systems, or a related field, and four years of relevant professional experience. Demonstrated experience developing and managing multistage lifecycle communications across the customer, student, or constituent journey. Experience planning, building, launching, and evaluating email marketing and automated communication campaigns. Experience using a customer relationship management or marketing automation platform, such as Slate, HubSpot, Salesforce Marketing Cloud, or a comparable system. Effective writing and editing skills, ability to evaluate and coordinate vendors to match project needs; effective analytic, interpersonal, and communications skills. Computer proficiency with email and office software, and the ability to work within a team environment. |
| Desirable Qualifications | |
| Anticipated Pay Range | $73,000-$83,000 |
| Other Information | |
| Special Conditions | A probationary period may be required, This position is eligible for a hybrid schedule with an option to split time between campus and elsewhere, in accordance with the university telecommuting policy, Background Check required for this position |
| FLSA | Exempt |
| Union Position | Yes, UVMSU |
Position will be posted for a minimum of one week, after which it is subject to removal without notice.
| Job Location | Burlington, Vermont, United States |
|---|---|
| Job Open Date | 11/06/2026 |
| Job Close Date (Jobs close at 11:59 PM EST.) | |
| Open Until Filled | No |
The University of Vermont is a welcoming, educationally purposeful community committed to creating an inclusive environment that embraces intellectual diversity and global perspectives. We seek to prepare students to be accountable leaders who will bring to their work a grasp of complexity, effective problem-solving and communication skills, and an enduring commitment to learning and ethical conduct. Members of the University of Vermont community embrace and advance the values of Our Common Ground: Respect, Integrity, Innovation, Openness, Justice, and Responsibility. Staff play a critical role in this effort and the successful candidate will demonstrate a strong commitment to UVM’s mission and advancing Our Common Ground values through the execution of their job duties.
| Position Title | Marketing PC3 X |
|---|---|
| Posting Number | S6392PO |
| Department | PACE - Administration/50100 |
| Position Number | 00028040 |
| Percent of Full-Time | 1.0 |
| Standard Hours at 1.0 FTE | 37.5 |
| Term (months per year) | 12 |
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