Management Analyst, Marketing & Content Strategy

Management Analyst, Marketing & Content Strategy

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Requisition Details

 Position Information 

Position Title  | Management Analyst, Marketing & Content Strategy
How many positions are you recruiting for?  | 1
Campus  | Mission College

 Position Summary Information 

Definition  | The Department of Marketing and Public Relations is seeking a talented individual to fill the position of Management Analyst, Marketing & Content Strategy.

Mission College, located in Santa Clara, the heart of the Silicon Valley, is a proud Hispanic Serving Institution (HSI) and Asian American Native American Pacific Islander Serving Institution (AANAPISI). As a designated Caring Campus, we prioritize connection, compassion, and belonging in all that we do.

We are deeply committed to diversity, equity, inclusion, and anti-racism, not just as values, but as everyday practices. Our greatest strength is our people. At Mission, employees are encouraged to bring their full, authentic selves to work. We lead with heart, honor lived experience, and center students in every decision.

With innovative programs, a student-focused culture, and award-winning faculty and staff, Mission College has earned recognition for advancing equitable student outcomes, supporting basic needs, and driving workforce development. This is more than a place to work – it’s a place to belong, grow, and make a real impact.

Under the general direction of the Director of Marketing and Public Relations, the Management Analyst for Marketing and Content Strategy is responsible for coordinating and executing data-informed marketing initiatives that drive student engagement, enrollment, and brand awareness. This role combines strategic content development, AI-driven marketing support, and administrative coordination. The incumbent will write and manage content for newsletters, websites, and campaigns; support enrollment marketing efforts including weekly newsletters and email communication; and oversee the department’s work order/project intake system to ensure timely delivery and performance tracking across platforms. Coordinate with the Social & Multimedia team to extend campaign messaging across digital and social platforms.

Examples of duties include: Serve as the primary point of contact for intake of marketing work orders from internal departments; review, assign, and track projects from request to completion. Maintain a marketing request/project management system to ensure equitable workload distribution and deadline compliance. Oversee the development, scheduling, and distribution of college student and employee newsletters through Constant Contact, ensuring timely, engaging, and brand-consistent Generate weekly reports on active projects, completion rates, and team performance for leadership review. Provide administrative support to the Director, including scheduling meetings, preparing reports, managing vendor communications, and assisting with contracts, bids, and Requests for Proposals (RFPs). Assist in the development of integrated enrollment marketing campaigns in collaboration with Outreach, Admissions, and Financial Aid. Use data analytics, CRM reports, and predictive insights to identify and target key student segments, including first-generation students, adult learners, and stop-outs. Monitor campaign performance metrics and adjust messaging strategies to increase engagement, conversion, and equity in outcomes. Support digital advertising campaigns by writing optimized content and tracking performance indicators across platforms.

Cross-Department CollaborationLiaise with instructional departments, Student Services, and leadership to collect content, success stories, and campus updates for use in campaigns and storytelling. Support the production of board reports, public communications, and executive talking points as needed. Work closely with the Social and Multimedia team to amplify written content through video, photography, and social campaigns. Assist with press and media coordination for events, student stories, and college-wide announcements. 
        Innovation, Research, and ComplianceStay current on trends in generative AI, student recruitment marketing, and higher education communications. Ensure all content meets accessibility standards and follows district, FERPA, and branding guidelines. Contribute to the development of style guides, voice and tone standards, and AI usage protocols for internal content creators.

Applicants who possess the knowledge, skills and life experiences to address the cultural and educational needs of a diverse student population are encouraged to apply.

Assignment  | 100% of full time, 37.5 hours per week, 12 months per year, with anticipated start date of September 2026. Schedule may change to include some evening or weekend hours, as needed. This position is a member of the West Valley-Mission Classified Employees Association (WVMCEA), Office, Technical & Business Services Employee Unit.

Work Location: Mission College, Santa Clara, CA

Salary and Benefits  | Anticipated Hiring Range: $9,387.67–$10,262.58 monthly (WVMCEA Salary Schedule, Range 70, Steps A-C). 
Benefits include: Employer-contributed medical, dental and vision for employee, spouse, and/or dependents. Employer-paid long term disability for employee. Employer-provided life insurance. 14 paid holidays, plus 1 floating holiday annually; paid non-workdays between Christmas and New Year. 12 days vacation leave accrued annually; rate increases step-wise up to maximum 22 days vacation leave accrued annually. 12 days sick leave accrued annually. Personal necessity leave and personal business leave. Educational growth incentive program from $45 to $225 monthly. $1000 longevity award annually after 10 years of service and $1,500 longevity award annually after 15 years of service. CalPERS retirement. Position is union affiliated.

Minimum Qualifications  | Any combination of experience and education that would provide the required knowledge and abilities is qualifying. A typical way to obtain the required knowledge and abilities would be: Experience: Two years of responsible technical or professional administrative experience in a college or university environment. Education: Equivalent to possession of a Bachelor’s degree from an accredited college or university with major course work in business administration, public administration, social science, computer science, or a related field  AND

Understanding of, and sensitivity to the diverse academic, socio-economic, ethnic, religious and cultural backgrounds, disability, and sexual orientation of community college students, faculty and staff.

Desired Qualifications  | The ideal candidate will also demonstrate the following desired qualification(s): Content Strategy, Creation, and AI Integration Evidence of strong writing, editing, and storytelling skills for a variety of audiences and channels. Demonstrated successes using generative AI and content marketing tools for higher education or public sector communications. Demonstrated familiarity with CRM platforms (e.g., Slate, Salesforce), Google Analytics, or campaign dashboards and other digital tools used at a community college. Evidence of exceptional organizational skills with the ability to manage multiple projects and deadlines simultaneously. Strong collaboration and interpersonal skills across diverse teams and stakeholders. Experience implementing and leveraging budget, personnel, and technology resources to achieve organizational outcomes in an educational setting. Documented success providing administrative support to the director-level managers (or higher) and engaging with external contractors, partners, and/or community agencies.

Knowledge and Abilities Principles of marketing, communications, brand management, and public relations. Methods of audience segmentation, enrollment marketing, and student engagement strategies. Cross-channel communication strategies across email, web, social media, print, and digital advertising platforms. Knowledge of SEO best practices and website content optimization. Experience using email marketing platforms such as Constant Contact, Mailchimp, or CRM-integrated communication tools. Knowledge of editorial calendar development and institutional messaging coordination. Marketing analytics, campaign reporting, CRM systems, and audience engagement strategies. Executive communications and institutional reputation management practices. Principles of accessibility and inclusive communication practices, including WCAG standards and FERPA compliance. Ability to analyze enrollment trends and translate data into actionable communication strategies. Ability to maintain brand consistency across multiple communication channels and campaigns. Ability to collaborate effectively with faculty, staff, administrators, students, and external partners.

Knowledge and Abilities 
Knowledge of: Pertinent federal, state, and district laws, codes and regulations. Tools, techniques and terminology used in statistical data analysis. Principles and practices of modern office management and recordkeeping. Operation, procedures, and policies of college instructional programs. Software programs and database systems relevant to area of assignment.

Ability to: Analyze existing work processes and develop improved methodologies and procedures. Provide technical and functional supervision to less experienced staff. Function as project manager, providing liaison to other district and/or college faculty and administrators. Plan, coordinate and conduct analytical studies and surveys related to assigned department programs and activities. On a continuous basis, know and understand all aspects of the job; intermittently analyze work papers, reports and special projects; identify and interpret technical and numerical information; observe and problem solve operational and technical policy and procedures. On a continuous basis sit at desk for long periods of time; intermittently twist to reach equipment surrounding desk; perform simple grasping and fine manipulation; use telephone; write or use a keyboard to communicate through written means; and lift or carry weight of 10 pounds or less. Provide information and analyses in verbal or written form to district administrators, faculty and staff. Maintain comprehensive databases; coordinate software or database problems with information technology staff. Use sound judgment in recognizing scope of authority. Operate and use modern office equipment including computers and applicable software. Maintain regular attendance and adhere to prescribed work schedule to conduct job responsibilities. Utilize appropriate safety procedures and practices for assigned duties. Communicate effectively orally and in writing. Relate effectively with people of varied academic, cultural, and socio-economic backgrounds using tact, diplomacy, and courtesy. Establish and maintain effective, cooperative, and collaborative working relationships with others.

Examples of Duties and Responsibilities  | Duties may include, but are not limited to, the following: Plan, coordinate, and conduct administrative and operational analysis; recommend solutions based on findings. Design, develop, and coordinate implementation and evaluation of departmental administrative and operational systems and procedures. Create and maintain databases from a variety of internal and external sources; monitor development and input of data. Monitor and analyze changes to laws, regulations, and procedures relative to area of assignment; interpret, explain, and disseminate information on pertinent regulations to administrators, faculty and staff. May provide leadership and coordination of projects in area of assignment; liaison with other district and/or college departments and divisions, faculty and administrators to ensure updated information is available and presented on web site. Provide work direction and assessment to technical and administrative support staff and students. Audit, input and validate relevant data in various software programs; use content management system to help maintain website, maintain college events calendar, digital signage, social media, and external advertising, produce materials for class schedule and collateral material Coordinate a variety of information and resources for department administrators and faculty. Prepare and maintain a variety of federal, state, district, and college reports and surveys. Build and maintain positive working relationships with co-workers, other district employees, and the public using principles of good customer service. Foster an environment that embraces diversity, integrity, trust, and respect. Be an integral team player, which involves flexibility, cooperation, and communication. Perform related duties as assigned. 

Working Conditions  |
Other Duties  |
Physical Demands  |
Applicant Information  | APPLICATION INFORMATION: Interested applicants must submit online all materials requested, including: (1) A completed online West Valley-Mission Community College District application; (2) Supplemental application questions; (3) Resume; (4) Unofficial copies of transcripts, if requested; (5) Cover letter and/or reference list, if requested; and (6) Any requested licenses or certificates, if applicable. All sections of the online application, including Education and Educational Work History, must be completed thoroughly. Supervisor(s) name(s) and telephone numbers must be included in the application. Incomplete applications will not be considered. Do NOT send unrequested materials. Unrequested materials will be removed from your application and will not be used for consideration of employment. The employment application and supporting documents represent you; it is to your advantage to fill out the application form carefully and completely. If you have a question that isn’t covered in our FAQs, please contact us at careers@wvm.edu.

ABOUT TRANSCRIPTS: If a minimum requirement is possession of a degree, then a copy of transcripts is required to be included with your application to verify the degree being awarded. If no transcripts are included, the application may be screened as not meeting minimum requirements. Should the minimum qualifications state “any combination equivalent to,” then additional relevant work experience may substitute for education. In this case, please upload a document stating such in the Required Transcripts document field. Degrees must have been awarded by a college or university accredited by an accrediting body recognized by the U.S. Council on Post-Secondary Accreditation and/or the U.S. Department of Education. Candidates with degrees earned outside of the United States must provide official certification of equivalency to U. S. degrees by a certified U. S. credential review service, must have a U.S. evaluation (course by course of the transcripts) and must be submitted with this online application. If you do not have an electronic version of the transcript, you can get it scanned at an office supply or copy store; then attach the electronic version of your transcript to this online application. Copies of diplomas, grade reports, graduation petitions, transcript evaluations requests, or similar documents WILL NOT be accepted in lieu of transcripts. When uploading transcripts, please ensure they are NOT encrypted, secured, or password-protected or they will be rejected by the system.
For assistance, contact:
Office of Human Resources, Attn: Recruitment
14000 Fruitvale Ave, Saratoga, CA 95070
Phone: (408) 741-2174 Fax: (408) 741-2564
Email: Careers@wvm.edu

Selection Process 
SELECTION PROCESS INFORMATION: After the deadline date, a committee will review and evaluate applications and supporting materials to select the applicants to be interviewed. Meeting the minimum qualifications does not assure the candidate an interview. All candidates will receive an e-notification to acknowledge receipt of their application materials. If not contacted within 3-6 weeks following the close of the recruitment, no suitable match was determined at this time. Travel expenses to attend first-level interview are the responsibility of the candidate. Application materials become the property of the District and will not be returned or duplicated. The district may choose to re-advertise or indefinitely delay filling a position. Some positions may include first and second level interviews. The district reserves the right to contact former, current, the most recent employers, and others to investigate past employment records of applicants. Any tentative verbal offer of employment is contingent upon formal approval of the college Governing Board. Upon hire the successful candidate must provide the required documents of identity and authorization to work and attest he/she is authorized to work in the United States. The district does not provide visa sponsorship. 

EEO STATEMENT:
West Valley-Mission Community College District is an Equal Opportunity Employer that seeks to employ a diverse workforce who will contribute to an inclusive and welcoming educational and employment environment. The District is committed to nondiscrimination on the basis of ethnic group identification, race, color, national origin, religion, age, sex, physical disability, mental disability, genetic information, ancestry, gender identity, gender expression, sexual orientation, language, accent, citizenship status, transgender status, parental status, marital status, economic status, military or veteran status, and medical condition consistent with applicable federal and state laws.

Special Instructions to the Applicant  | 

 Posting Detail Information 

Posting Number  | FY22/23-341FT
Open Date  | 06/08/2026
Close Date  | 06/29/2026
Open Until Filled  | No

Requisition Specific Questions

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Applicant Documents

West Valley-Mission Community College District is an Equal Opportunity Employer