Macmillan Learning
Manager, Creative Strategy
🇺🇸
New York, NY
🕑
Full-Time
💰
$75K
💻
Design
🗓️
March 11th, 2026
Edtech.com's Summary
Tor Publishing Group is hiring a Manager, Creative Strategy to lead creative strategy, research, and management of non-traditional media contacts and event opportunities for the publicity department. The role involves executing influencer partnerships, maintaining media databases, exploring event opportunities, and collaborating with marketing teams to enhance brand visibility.
Highlights
- Lead creative strategy and manage non-traditional media contacts and events including social media influencers.
- Execute influencer partnerships, book club opportunities, and author collaborations.
- Create and maintain a database of new media outlets like podcasts and web shows.
- Explore non-traditional event opportunities such as reader retreats and influencer activations.
- Expand and maintain influencer lists for key genres including romantasy, science fiction, fantasy, and horror.
- Collaborate with marketing teams on partnerships and author programming.
- Requires established network of influencer contacts and strong organizational and communication skills.
- Must be able to prioritize, multitask, and work independently in an energetic environment.
- Annual salary is $75,000.
- Reports to VP, Executive Director of Publicity within Tor Publishing Group, part of Macmillan Publishers and Holtzbrinck Publishing Group.
Manager, Creative Strategy Full Description
Manager, Creative Strategy
Job Category: Publicity
Requisition Number: MANAG003310
- Full-Time
- Locations
- Showing 1 location
- 120 Broadway
New York, NY 10271, USA
Job Details
Description
Tor Publishing Group is looking for a dynamic individual to lead creative strategy, research, and manage non-traditional media contacts and event opportunities, including but not limited to social media influencers, for our publicity department. This role is perfect for someone who has their finger on the pulse of pop culture and entertainment, is highly creative and collaborative, thinks strategically, and is a fan of genre fiction. This position will report directly to the VP, Executive Director of Publicity.
What you’ll do:
- Explore and execute influencer partnerships, book club opportunities, author collaborations, or features.
- Create and maintain TPG database for non-traditional or “new media” outlets for publicists to incorporate into their title-specific plans, such as non-book-centric podcasts, web-based shows, and paid subscription channels.
- Explore non-traditional event opportunities, including authorless events, reader retreats, and influencer activations.
- Expand and maintain current influencer lists and relationships for top TPG categories, including romantasy, science fiction, fantasy, horror, etc for publicist use.
- Research and create custom lists for select TPG brands, authors and titles.
- Collaborate with TPG marketing team on potential partnerships, author programming opportunities, and brand visibility.
What you’ll bring:
- Established network of influencer contacts.
- Exceptional organizational skills and interpersonal skills.
- Ability to prioritize, meet deadlines and work independently.
- Ability to multi-task while working in a fast-paced, energetic environment.
- Superior verbal and written communication skills.
- Strong work ethic and critical thinking skills.
- Motivated and detail-oriented.
This role will have an annual salary of $75,000.
Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.
U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.
Macmillan is proud to be an equal opportunity employer consistently striving to foster a culture where everyone belongs. We welcome applicants of all backgrounds and identities. Qualified applicants are evaluated without regard to race, color, religion, age, ethnicity, national origin, sex, sexual orientation, gender identity or expression, disability status, physical ability, neurodiversity, genetic information, protected veteran status, family and economic status and background or any other characteristic protected by federal, state, or local law. We prohibit discrimination of any kind and will provide reasonable accommodations to qualified individuals with disabilities in accordance with applicable law.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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