Udemy
Manager, Digital Demand Generation
🇺🇸 Hybrid - Denver, CO
🕑 Full-Time
💰 $126K - $157K
💻 Marketing
🗓️ September 17th, 2025
Edtech.com's Summary
Udemy is hiring a Manager, Digital Demand Generation to lead a team focused on driving pipeline growth for Udemy Business through paid search and digital channels. The role involves setting strategic goals, managing campaign execution, optimizing performance using data analytics, and collaborating cross-functionally to maximize conversions.
Highlights
- Lead and develop a team of paid search specialists while contributing to campaign strategy and execution.
- Build and evolve digital acquisition roadmaps aligned with demand generation strategies.
- Own pipeline and performance targets, define KPIs, and optimize campaigns based on data insights.
- Collaborate with web development, paid social, media planning, and marketing operations teams.
- Foster a culture of testing and experimentation to improve efficiency and impact.
- Require 8-10 years of digital marketing experience, including paid search expertise and additional channel knowledge.
- Require 2+ years of people management experience with a record of coaching high-performing teams.
- Proficient with Google Ads, Microsoft Advertising, and Google Analytics platforms.
- Compensation range: $126,000–$157,000 USD base salary plus eligibility for equity.
- Support Udemy Business growth by driving measurable B2B pipeline through digital channels.
Manager, Digital Demand Generation Full Description
Manager, Digital Demand Generation
Denver, CO
Join Udemy. Help define the future of learning.
Udemy is an AI-powered skills acceleration platform built to help people and teams grow. It’s personalized, practical, and focused on real-world impact.
Our mission is simple: to transform lives through learning. Your work helps people around the world build skills they can use, whether they’re picking up something new or leveling up to stay ahead.
Over 80 million learners and 17,000 businesses already learn with Udemy. If you’re excited by change, energized by learning, and ready to have a real impact, you’ll feel right at home.
Learn more about us on our company page.
Where we work
Udemy is a global company headquartered in San Francisco, with additional U.S. offices in Denver and Austin, and international hubs in Australia, India, Ireland, Mexico, and Türkiye.
This is an in-office position, requiring three days a week in the Denver or Austin office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays.
About your skills
- Digital acquisition: You have proven experience running paid search and content syndication campaigns and managing digital acquisition programs, taking ownership of pipeline and channel targets, driving execution, and adjusting tactics to hit or exceed goals. You and your team will be responsible for continuing our growth!
- Analytics & optimization: You’re skilled at defining KPIs, monitoring performance across campaigns and channels, identifying trends or gaps, and using data to inform strategy and improve performance. You have a proven track record of delivering strong ROAS and driving measurable B2B pipeline impact.
- Collaboration: You build strong partnerships across teams, aligning stakeholders around shared goals, influencing across functions, and driving the successful execution of campaigns that contribute to broader media and marketing strategies.
- Coaching: You lead with empathy and clarity, fostering a high-performing, collaborative team culture while actively developing your direct reports’ skills, holding them accountable, and empowering them to deliver their best work and achieve their career goals.
About this role
The Digital Demand Generation Manager will lead a team focused on driving pipeline growth for Udemy Business through paid search and emerging digital channels. This is both a strategic and hands-on role where you’ll set clear goals, own performance targets, and partner closely with teams across the organization to maximize conversion outcomes. With responsibility for shaping our digital programs, this role is critical to how Udemy Business reaches new customers and scales growth.
What you’ll be doing
- Lead, coach, and develop a team of 2 paid search specialists while directly contributing to campaign strategy and execution.
- Build and evolve the digital acquisition roadmap, aligning with demand generation strategy and exploring opportunities for channel expansion.
- Own pipeline and performance targets, defining KPIs and turning insights into optimizations.
- Partner with web development, paid social, campaign managers, media planning, marketing operations, and other functions to deliver work that is high-quality, on-time, and optimized for conversions.
- Foster a culture of testing and experimentation, continuously piloting new approaches to improve efficiency and impact.
What you’ll have
- 8-10 years of digital marketing experience with proven expertise in paid search. Additional experience in content syndication, web, paid social, SEO, and other channels is a plus.
- 2+ years of people management experience, with a track record of coaching and developing high-performing teams.
- Proven success driving measurable B2B pipeline through digital channels.
- Experience building roadmaps, defining KPIs, and leveraging analytics to guide optimization strategies.
- Practical experience using digital marketing platforms including Google Ads, Microsoft Advertising, and Google Analytics.
- Capable of guiding a team while contributing to the planning and execution of high-impact work in a fast-moving environment.
Posting Date: September 17th, 2025
Application Window
The application window will be open until October 1st, 2025 at least. This opportunity may remain posted based on business needs, which may be after the specified date.
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At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for equity.
Hiring Compensation Range
$126,000—$157,000 USD
Why work here?
You’ll grow here.
Learning is part of the job. You’ll get full access to Udemy courses, a monthly UDay to invest in yourself, and a budget to spend on whatever helps you improve. Many people are diving into AI lately, but what you focus on is up to you.
Learning is part of the job. You’ll get full access to Udemy courses, a monthly UDay to invest in yourself, and a budget to spend on whatever helps you improve. Many people are diving into AI lately, but what you focus on is up to you.
AI is real here.
We use it in the way we learn and the way we work. You’ll have the space and tools to experiment, apply, and get better at using AI in practical ways.
We use it in the way we learn and the way we work. You’ll have the space and tools to experiment, apply, and get better at using AI in practical ways.
You’ll own your work.
We trust people to lead, make decisions, and follow through. You don’t need to wait for permission or layers of approval to have an impact.
We trust people to lead, make decisions, and follow through. You don’t need to wait for permission or layers of approval to have an impact.
You’ll build with others.
We collaborate openly and shape ideas together. Everyone has a voice, and good thinking is welcomed from any direction.
We collaborate openly and shape ideas together. Everyone has a voice, and good thinking is welcomed from any direction.
You’ll see your impact.
What you build helps people grow their skills, change their careers, or find a path forward. You’ve got the experience, why not use it to help others gain theirs?
What you build helps people grow their skills, change their careers, or find a path forward. You’ve got the experience, why not use it to help others gain theirs?
Bring your curiosity. We’ll bring the platform and the support. Let’s LEARN together.
Our Benefits Start with U
Our benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Benefits vary by region, and we encourage applicants to review our Australia Benefits, India Benefits, Ireland Benefits, Mexico Benefits, Turkiye Benefits & US Benefits, pages to get an understanding of some of the benefits we offer. For details on region-specific benefits, please refer to the information provided during the hiring process.
Benefits outlined are provided as a general overview and may vary depending on the location, role, and employment classification. All benefits are subject to change at the discretion of the organization and in accordance with applicable laws and policies.
At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We understand that not everyone will match each of the qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!
Information regarding data privacy is available within the Udemy Careers Privacy Notice.
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