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Covista
Manager, Digital Marketing
Eloqua
Edtech.com's Summary
Covista is hiring a Manager, Digital Marketing to turn digital experience strategy into higher student enrollment and persistence across a portfolio of institutions. Sitting within the Digital Center of Excellence, the role works alongside institutional marketing teams on conversion and retention tactics built around email and nurture programs. The manager also guides a digital marketing specialist and shapes how the marketing technology stack evolves.
Highlights
- Track enterprise digital experience KPIs across the whole student lifecycle.
- Spot lifecycle gaps and put conversion-focused initiatives in place with stakeholders.
- Act as the go-to resource on email, nurture, and digital experience for partner teams.
- Work with the digital experience technical lead to tune strategy for the tech stack and find new tools as it evolves.
- Coach a digital marketing specialist as they build and run strategies across institutions.
- Marketing or related bachelor's degree required.
- Five years of marketing automation experience including Eloqua required, with Eloqua administration preferred.
- Salary range of $82,364 to $149,076, plus eligibility for an annual incentive program.
- Benefits include health, dental, vision, life, and disability insurance, a 401(k) with 6% employer match, flexible time off, and 12 paid holidays.
- Hybrid schedule with four in-office days per week, Monday through Thursday.
Manager, Digital Marketing Full Description
As part of our Digital Center of Excellence, the Manager, Digital Marketing will be responsible for the development and implementation of key digital experience strategies aimed at increasing enrollment and persistence across our portfolio of institutions. This position collaborates with institutional marketing professions to convert and retain students through innovative digital tactics and nurtures.
- Develop and track enterprise digital experience KPIs for the entirety of the student lifecycle.
- Identify areas of opportunity across the student lifecycle and work with stakeholders to implement conversion focused initiatives to fill the gaps.
- Serve as a go-to resource for stakeholders in all things email, nurture and digital experience.
- Collaborate with digital experience technical lead to optimize strategies for our tech stack and to identify new tools and systems as our stack evolves.
- Mentor digital marketing specialist as they develop and implement strategies and tactics across our portfolio of institutions.
- Completes other duties as assigned.
- Performs other duties as assigned.
- Complies with all policies and standards.
Qualifications
- Bachelor's degree in marketing a related field required.
- Five (5) years of marketing automation experience including Eloqua required.
- Eloqua administration experience preferred.
- Sound qualitative and quantitative analytical skills.
- Strong leadership skills.
- Self-motivated with an ability to take initiative in a challenging, fast-paced environment.
- Excellent written communication and oral presentation skills.
- Excellent project management skills.
Additional Information
In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $82,364.00 and $149,076.00 Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Covista offers a robust suite of benefits including:
- Health, dental, vision, life and disability insurance
- 401k Retirement Program + 6% employer match
- Participation in Covista’s Flexible Time Off (FTO) Policy
- 12 Paid Holidays
You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
We operate on a hybrid schedule with four in-office days per week (Monday–Thursday).
Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation
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