Edtech.com's Summary

Covista is hiring a Manager, Digital Marketing to build and run the digital experience strategies that increase enrollment and persistence across its portfolio of healthcare education institutions. The role sits in the Digital Center of Excellence and works with institutional marketing teams on email, nurture programs, and other digital tactics that convert and retain students. The manager also mentors a digital marketing specialist and keeps the team's tech stack aligned with those strategies.

Highlights

Develop and track enterprise digital experience KPIs across the entire student lifecycle.
Identify gaps in the student lifecycle and launch conversion-focused initiatives with stakeholders.
Act as the go-to resource for stakeholders on email, nurture, and digital experience.
Work with the digital experience technical lead to tune strategy to the tech stack and evaluate new tools.
Mentor a digital marketing specialist on strategies and tactics across the institution portfolio.
Bring five years of marketing automation experience, including Eloqua; Eloqua administration is a plus.
Hold a bachelor's degree in marketing or a related field.
Pay range of $82,364 to $149,076, plus eligibility for an annual incentive program.
Benefits include health, dental, vision, life and disability insurance, a 401k with 6% employer match, flexible time off, and 12 paid holidays.
Hybrid schedule with four in-office days per week, Monday through Thursday.

Manager, Digital Marketing Full Description

Job Description

As part of our Digital Center of Excellence, the Manager, Digital Marketing will be responsible for the development and implementation of key digital experience strategies aimed at increasing enrollment and persistence across our portfolio of institutions. This position collaborates with institutional marketing professions to convert and retain students through innovative digital tactics and nurtures.

Develop and track enterprise digital experience KPIs for the entirety of the student lifecycle.
Identify areas of opportunity across the student lifecycle and work with stakeholders to implement conversion focused initiatives to fill the gaps.
Serve as a go-to resource for stakeholders in all things email, nurture and digital experience.
Collaborate with digital experience technical lead to optimize strategies for our tech stack and to identify new tools and systems as our stack evolves.
Mentor digital marketing specialist as they develop and implement strategies and tactics across our portfolio of institutions.
Completes other duties as assigned.
Performs other duties as assigned.
Complies with all policies and standards.

Qualifications

Bachelor's degree in marketing a related field required.
Five (5) years of marketing automation experience including Eloqua required.
Eloqua administration experience preferred.
Sound qualitative and quantitative analytical skills.
Strong leadership skills.
Self-motivated with an ability to take initiative in a challenging, fast-paced environment.
Excellent written communication and oral presentation skills.
Excellent project management skills.

Additional Information

We operate on a hybrid schedule with four in-office days per week (Monday–Thursday).

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $82,364.00 and $149,076.00 Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Covista offers a robust suite of benefits including:

Health, dental, vision, life and disability insurance
401k Retirement Program + 6% employer match
Participation in Covista’s Flexible Time Off (FTO) Policy
12 Paid Holidays

You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation

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Edtech.com's Summary

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