Manager, Growth Marketing

We are looking for a strategic, data-driven, and innovative Manager, Growth Marketing to lead key initiatives that drive demand, accelerate pipeline, and fuel revenue growth across the full customer lifecycle. This role will design and execute omnichannel growth strategies that optimize acquisition, expansion, and retention performance. The Senior Manager will lead a small team of high-performing marketers and play a critical role in shaping our full-funnel growth engine through data, experimentation, and strategic decision-making.

 The ideal candidate brings a potent mix of marketing leadership, analytical rigor, cross-functional collaboration, and proven success scaling revenue through measurable, optimized marketing programs. You will collaborate closely with Sales, Revenue Operations, Analytics, Product Marketing, and Content teams to align efforts and deliver impactful growth results.

 In This Role You Will:

 Strategic Leadership

 • Lead, coach, and develop a small team of growth marketers to achieve pipeline and revenue goals
 • Set strategic priorities and guide execution of integrated marketing initiatives aligned with business objectives
 • Champion a test-and-learn culture, continuously optimizing campaigns based on performance insights
 Growth Strategy & Execution
 • Build and execute full-funnel, omni-channel marketing strategies that support the entire customer lifecycle—from awareness and acquisition to expansion and retention
 • Own campaign development from ideation through execution, partnering cross-functionally to ensure consistency, clarity, and conversion across all tactics
 Optimization, Testing & Analytics
 • Leverage data, experimentation, and advanced analytics to improve conversion rates, increase velocity through the funnel, and drive ROI
 • Implement structured A/B testing, performance tracking, and optimization plans across all channels
 • Define and report on KPIs and marketing-attributed impact, including lead volume, pipeline creation, and revenue influence
 Cross-Functional Collaboration
 • Collaborate with Sales, Product Marketing, Content, Revenue Operations, and Analytics teams to build aligned, integrated programs
 • Lead cross-functional projects that require coordination across internal teams to drive campaign effectiveness and consistency
 • Act as a strategic thought partner for senior stakeholders on growth and revenue marketing initiatives
 
 Core Competencies for Success:

 • Strategic thinking and vision
 • Analytical rigor and data fluency
 • Cross-functional collaboration
 • Experimentation mindset
 • Excellent communication and storytelling
 • Project management and prioritization
 • Adaptability in a fast-paced environment
 
 Credentials and Experience:

 • 5+ years of B2B marketing experience with a focus on growth, demand generation, or lifecycle marketing
 • Proven ability to develop, execute, and optimize integrated marketing campaigns that drive measurable business impact
 • Deep understanding of digital marketing tactics and platforms, including paid media, SEO, email, and content marketing
 • Strong analytical acumen; able to interpret performance data and develop insights that shape strategic direction
 • Proficient in marketing automation (e.g., Marketo, HubSpot) and CRM tools (e.g., Salesforce)
 • Excellent project management, communication, and leadership skills, including experience presenting campaign strategy, insights, and recommendations to executive stakeholders
 • Experience leading cross-functional initiatives and managing multiple stakeholders across marketing, sales, and operations
 • Legal right to work in the United States
 
 This role is designed to be hybrid, preferably within driving distance of the Charlotte headquarters with flexibility to collaborate virtually and attend in-person planning sessions or customer events as needed. Candidates must be based in the United States and able to work across time zones with distributed teams.
 
 At Discovery Education, we are fulfilling our mission of preparing learners for tomorrow by creating innovative classrooms connected to today's world.

 Serving more than 4.5 million educators and 45 million students, available in approximately half of U.S. classrooms and primary schools in the UK, and more than 140 countries around the globe; we are on a journey to transform teaching and learning though innovative partnerships with school districts, states, ministries of education, and other like-minded organizations.

 We have built an award-winning and highly reputable organization because of talented and driven people who work together to accelerate student achievement by tapping into students' natural curiosity and desire to learn by capturing their minds and imagination through the fascination of Discovery.

 Why Join Discovery Education?

 Discovery Education believes empowering each team member is vital to cultivating high performing, highly engaged teams. Being a part of our team means we partner together to achieve mutual goals. To this end, Discovery Education offers a robust and comprehensive insurance package. You can find a complete listing on our Career Page.
 Along with traditional insurance offerings, our inclusive offerings center around:
 
 • Career Development Ownership - Be the driver of your success!
 • Continuing Education AND Tuition Reimbursement Programs
 • Mentorship program and collaboration with veteran leaders
 • Constant opportunities for cross-functional training and skill building
 • Uncapped career growth

 Team Member Wellness – When you feel great, you do great work!
 
 • Leave for life’s moments including 7 recognized holidays
 • Take PTO without the vacation guilt
 • Up to 12 weeks of Paid Parental Leave
 • Annual Winter Holiday Break (typically the last week of December)

 This opportunity is perfect for people interested in joining a high-performing, collaborative team, who enjoy a dynamic industry, and are excited about high-impact, project-based work.

 Inspired? We would love the opportunity to review your candidacy! Select the blue “Apply Now” button at the bottom left of the screen to begin your application.

 Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the communities we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender, protected veteran status or disabled status, or genetic information.