Pearson
Manager MarTech Strategy
🇺🇸 Durham, NC
🕑 Full-Time
💰 TBD
💻 Marketing
🗓️ March 21st, 2024
Marketing StrategyThe Manager, MarTech Strategy will play a pivotal role in aligning marketing technology with customer-focused business strategy. This position demands a unique blend of technical acumen, strategic thinking, and a customer-centric mindset. The ideal candidate will be proactive, results-driven, and possess excellent project and product management skills to oversee successful initiatives that bridge multiple customer data and marketing technologies. The role includes administration of Pearson’s global marketing tools and joint ownership of the marketing technology roadmap.
Responsibilities
- Technology Strategy & Integration -Develop and execute a comprehensive strategy that aligns marketing technology with customer-centric initiatives, ensuring seamless integration across customer platforms, channels, and touchpoints. Manage and oversee the Marketing Technology Roadmap and deliver new capabilities to the business.
- Collaboration and Stakeholder Management -Collaborateclosely with cross-functional teams, including customer support, marketing, and IT, to understand business needs and deliver integrated technology solutions, and build strong relationships with key stakeholders.
- Technology Platform Management - Lead the integration and configuration of the marketing technology tools with the existing systems and platforms. Identify and troubleshoot any issues or problems with the marketing technology tools and processes.
- Data Management & Customer Insights - Jointly oversee the management of customer data, ensuring data accuracy and privacy compliance, and surface new insights to help drive effective personalized and targeted marketing campaigns.
- Train and Support - Onboard marketing and sales teams to the global Martech stack and provide training on how to use the marketing technology tools more effectively.
- Performance Measurement - Establish and monitor KPIs to assess and improve the effectiveness of customer and marketing technology initiatives. Provide regular reports and insights to senior management.
Qualifications
- Bachelor's degree in marketing, information technology, or related field
- At least 6 years of experience in marketing technology, digital marketing, or marketing operations
- Proficient in various marketing technology tools and platforms, such as CDP, marketing automation, preference center & customer profile management, web analytics, social media, content management, etc.
- Strong knowledge of marketing processes, strategies, and metrics
- Excellent analytical, problem-solving, and project and people management skills
- Ability to communicate and collaborate effectively with cross-functional teams and business stakeholders.
- Passionate about marketing technology, customer data and innovation
What to expect from Pearson
Did you know Pearson is one of the 10 most innovative education companies of 2022?
At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.
We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.com.
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