IXL Learning
Manager, Product and Content Marketing
Edtech.com's Summary
- Develop and execute go-to-market strategies and marketing plans for new product and feature launches.
- Project-manage multiple product launches and coordinate cross-functional teams.
- Create high-quality marketing content including messaging, emails, web copy, and case studies.
- Collaborate with Product, Curriculum, Design, and other stakeholders to implement projects.
- Train sales and customer-facing teams on product messaging and features.
- Manage and mentor a team of three marketing associates.
- Requires a BA/BS degree and 9+ years of brand or integrated marketing experience with 2-3 years team management.
- Strong verbal and written communication and strategic thinking skills are essential.
- Customer-focused with empathy for educators, parents, and students.
- Base salary range from $150,000 to $185,000 plus benefits.
Manager, Product and Content Marketing Full Description
IXL Learning, creator of one of the most widely used personalized learning platforms in the world, is seeking a Manager of Product and Content Marketing to help shape how we bring our products to market and tell our story as we continue to grow.#LI-GW1
In this role, youâll drive the go-to-market strategy for key IXL releases, collaborating with product, curriculum, sales enablement and other teams to bring new features to life for educators, parents and students. Beyond the strategy, youâll lead and mentor a high-impact team, elevating our product and content marketing engine while helping your team members thrive and grow.
Our ideal candidate is a thoughtful, hands-on marketing leader who wants to sharpen their strategic muscle, grow as a people manager, and evolve through active coaching, all while making a meaningful impact in education.
This is a full-time position in our San Mateo, CA headquarters office. The work schedule for this role is Monday-Friday in the office with the option to work from home one day per week.
WHAT YOU'LL BE DOING
- Develop and execute go-to-market strategies and marketing plans for new product and feature launches, including messaging, positioning, and cross-functional coordination
- Project-manage GTM process for multiple product launches
- Write and develop high-quality marketing content, including but not limited to: messaging and positioning documents, emails, web copy, print collateral, blog posts, case studies, and more
- Develop and execute campaigns to deepen engagement with existing users, and creatively reach new customers, in collaboration with the broader Marketing team
- Partner closely with Product, Curriculum, Design, and other stakeholders to coordinate and implement projects from start to finish
- Ensure strong communication and alignment between Product, Marketing, and customer-facing teams
- Assist with training our sales and customer-facing teams on product messaging and features so they can confidently communicate product value
- Manage, mentor, and develop a team of 3 (one marketing associate and two senior marketing associates), providing clear direction, coaching, and growth opportunities
WHAT WE'RE LOOKING FOR
- BA/BS degree
- 9+ years of brand marketing and/or integrated marketing experience, including 2â3 years managing and motivating high-performing teams
- Strategic thinker who can build short- and long-term plans, ask smart questions, and make thoughtful decisions that balance company goals, customer needs, and resources
- Strong communicatorâboth verbal and writtenâable to collaborate across teams, influence stakeholders, and craft clear, compelling messaging for diverse audiences
- Proven operator who gets things done: detail- and deadline-oriented, organized, adaptable, and skilled at managing complex projects and creating efficient workflows
- Customer-focused, with deep empathy for educators, parents, and students and the ability to balance business outcomes with user outcomes
- Knowledge of, or interest in, education/edtech and the ability to learn quickly
The base salary range for this full-time position is $150,000 to $185,000 + benefits. Our pay ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:
- 1 in 4 students in the United States uses IXL.com
- Rosetta Stone provides an immersive learning experience for 25 languages
- Wyzant is the nation's largest community of tutors, covering 300+ subjects
- Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources
Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.
At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an equal opportunity employer.
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