Edtech.com's Summary

Covista is hiring a Manager, Segment Communications to shape how its five healthcare education institutions show up in the press and in front of their own colleagues. Working with agency partners and the internal marketing communications team, the manager builds media strategy alongside internal communications plans that keep messaging consistent across the portfolio. Each institution keeps its own voice, so the job is to connect what works in one place to the others.

Highlights

Own media relations strategy and build relationships with reporters, editors, and producers.
Draft press releases, key messages, briefing documents, and spokesperson talking points.
Coach institution and segment leaders on messaging ahead of interviews and public appearances.
Track media placements and share-of-voice to refine story angles and pitching.
Plan internal communications end to end, from strategy through execution and measurement.
Prepare speakers, talking points, and presentations for all-hands meetings and cross-institution events.
Explore scalable workflows, including AI-enabled tools, for internal communications.
Hold a bachelor's degree in communications, marketing, or journalism with 3 to 5 years of internal and external communications experience.
Pay range of $70,696 to $120,000 plus eligibility for an annual incentive program.
Benefits include a 401k with 6% employer match, flexible time off, and 12 paid holidays.

Manager, Segment Communications Full Description

The position will develop and execute communications strategies and programs to enhance the consistency, clarity and alignment of internal communications among internal and external customers. The position works with agency partners and the internal marketing communications team to design, develop, and produce internal and external communications required to support internal stakeholders.

External Communications

Own media relations strategy and execution across the portfolio, in partnership with segment leads, building and maintaining relationships with reporters, editors, and producers.
Develop media materials, including key messages, press release drafts, briefing documents, and spokesperson talking points
Identify and pursue proactive story opportunities that strengthen institutional reputation across the five institutions
Advise institution and segment leadership on message development and positioning ahead of interviews and public appearances
Support executive visibility efforts, including LinkedIn presence, thought leadership content, and speaking opportunity identification, across institutions
Track media placements and share-of-voice, using results to refine story angles and pitching strategy
Partner with the Enterprise Media Team and segment leads to coordinate pitching and avoid duplicated outreach

Internal Communications

Own internal communications plans end to end, from strategy and planning through execution and measurement
Support and execute all-hands meetings and cross-institution events, including drafting talking points and presentations, advising on event flow, and preparing speakers
Identify opportunities to build scalable systems and workflows, including AI-enabled tools, that strengthen internal communications across all five institutions
Measure communications effectiveness using data and feedback, and apply those insights to improve future work
Partner with segment communications leads and cross-functional partners to coordinate change management and internal issues communications

Enterprise Alignment & Prioritization

Ensure consistency in execution and quality across all five institutions, while adapting approach to each institution's distinct voice and audience
Build and maintain deep familiarity with all five institutions' strategic priorities, audiences, and brand voice, serving as a connective resource across the portfolio
Identify opportunities to apply what's working in one institution to others, strengthening consistency without flattening institutional identity
Performs other duties as assigned
Complies with all policies and standards

Qualifications

Bachelor's degree in communications, marketing, journalism or related field required.
3–5 years of experience in communications, spanning both internal and external work required.
Demonstrated ability to work across multiple brands, institutions or accounts simultaneously.
Experience in media relations as well as internal/employee communications.
Higher education, healthcare, or professional services experience preferred.

Additional Skills

Versatile — equally comfortable in media relations and internal communications execution.
Fast learner, able to quickly get up to speed on a new institution’s context and voice.
Strong writing and editing across formats: press releases, colleague emails, talking points.
Comfortable with ambiguity and shifting priorities from one week to the next.
Collaborative — integrates smoothly into different segment teams without needing a fixed lane.

Additional Information

We operate on a hybrid schedule with four in-office days per week (Monday–Thursday).

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $70,696.34 and $120,000. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits. Covista offers a robust suite of benefits including:

Health, dental, vision, life and disability insurance
401k Retirement Program + 6% employer match
Participation in Covista’s Flexible Time Off (FTO) Policy
12 Paid Holidays

You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation

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Edtech.com's Summary

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