Wiley
Market Development Associate
CRM
Salesforce
Edtech.com's Summary
1001 John Wiley & Sons, Inc. is hiring a Market Development Associate. This role involves managing pre-sale initiatives such as calling campaigns, data collection, and driving attendance to webinars and virtual events, while supporting inside sales revenue growth and post-sale account management. The associate collaborates with editorial and marketing teams, updates Salesforce, and may assist with special projects within the Courseware team.
Highlights
- Manage pre-sale customer journey activities including calling campaigns and webinar attendance.
- Support strategic initiatives to increase Inside Sales revenue and handle post-sale account management.
- Collaborate with editorial and marketing teams on product launches and market research.
- Create actionable, data-driven sales and marketing insights with the Market Development team.
- Update Salesforce records post-webinar and create sales team follow-up tasks.
- Required knowledge of digital courseware and experience in higher education sales.
- Proficiency with Google Suite, Microsoft Suite, CRM systems (Salesforce preferred), and Zoom.
- Must have a BA/BS degree or equivalent and strong communication, organizational, and problem-solving skills.
- Full-time remote position, preferably in Mountain or Pacific Time zones.
- Salary range: $54,300 to $74,167 USD annually.
Market Development Associate Full Description
Job Description:
We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what's possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what's next to power infinite possibilities for our customers, colleagues and society at large.
About the Role:
Remote, USA (Mountain or Pacific Time zones preferred)
The Market Development Associate (MDEV) works remotely and is primarily responsible for pre-sale initiatives in the customer journey, such as calling campaigns, data collection, and driving attendance to research and marketing webinars, thought-leadership panels, and targeted virtual events. The MDEV will also assist with varied strategic initiatives designed to increase Inside Sales revenue, along with post-sale account management. At times, MDEV may be called on to assist with special projects within the Courseware team, including open sales territory coverage.
The MDEV reports to the Manager, Market Development.
How you will make an impact:
- Accurately convey the zyBooks story and pedagogy as a market-facing sales professional in a number of roles.
- Work with editorial and marketing teams to launch new products, including market seeding, post-webinar data compilation, and targeted research, as well as creative and analytical brainstorming.
- Collaborate with the Market Development team to create strategic, actionable, data-driven insights for effective marketing and sales plans within Inside Sales.
- Identify gaps in market research and data mine as needed.
- Update Salesforce post-webinar including Contact records, Course records, and Account records.
- Create post-event tasks for the sales team and communicate intelligence to reps and managers.
The successful candidate will be a good communicator who is also detail oriented. Someone who is knowledgeable with digital courseware and experienced in higher education sales.
What we look for:
- BA / BS Degree or equivalent
- Higher-education sales experience
- Business application software: Google Suite, Microsoft Suite, CRM (Salesforce.com preferred), Zoom, etc.
- Solutions-based problem solver, adaptable and strategic
- Exceptional written and verbal communication skills
- Excellent organizational and planning skills
We power infinite possibilities.
For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere.
We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.
Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.
We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.
When applying, please attach your resume/CV to be considered.
Salary Range:54,300 USD to 74,167
USD#LI-KW1
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