Edtech.com's Summary

Southern New Hampshire University is hiring a Market Research and Insights Analyst. The role uses internal and external data, secondary research, and competitive intelligence to help university leaders understand what is changing in U.S. higher education and what to watch next. Working closely with the Director of Marketing Insights and Analytics, the analyst turns complex findings into clear points of view, visualizations, and executive-ready presentations.

Highlights

Investigate trends, competitive developments, learner behavior, and program demand shaping U.S. higher education, and conduct deep-dive ad hoc research on market and competitive questions.
Monitor industry literature and research publications, and maintain a system for curating publications, competitive intelligence, and internal reports.
Create landscape summaries of higher education topics and keep them updated with new data and insights over time.
Partner with Product Marketing and other teams on new programs, markets, and audiences, including data support for program portfolio reviews and new program proposals.
Build, maintain, and update data models and reports on external sources such as IPEDS using Microsoft Fabric and Power BI, and enhance dashboards based on feedback and institutional goals.
Monitor and summarize internal performance trends across products, segments, and demographics, and present findings to diverse audiences in multiple formats.
Bring 3+ years of professional experience in market research, analytics, or U.S. higher education domain knowledge, with a bachelor's degree in Marketing, Analytics, or a similar field (equivalent experience can be considered in lieu of a degree).
Build and update Fabric/Power BI models and reports with intermediate DAX and Power Query skills, plus Excel proficiency including lookups and formulas.
Develop and deliver PowerPoint presentations to audiences ranging from executives to individual contributors, with familiarity with SharePoint, Outlook, and project management software.
Responsibly use artificial intelligence for workflows, summarization, and analysis, with keen attention to detail and data validation.
Annual pay range of $66,211 to $105,958, with an expected hiring range of $73,164 to $98,986.
Work remotely from one of SNHU's approved states, with a reliable internet connection and a dedicated workspace; employees must reside in an approved state.

Market Research and Insights Analyst Full Description

Southern New Hampshire University is a team of innovators. World changers. Individuals who believe in progress with purpose. Since 1932, our people-centered strategy has defined us — and helped us grow a team that now serves over 180,000 learners worldwide.

Our mission to transform lives is made possible by talented people who bring diverse industry experience, backgrounds and skills to the university. And today, we're ready to expand our reach. All we need is you.

Make an impact — from near or far

At SNHU, you'll have the option to work remotely in the following states: Alabama, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Mississippi, Missouri, Nebraska, New Hampshire, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, Wisconsin and Wyoming.

We ask that our remote employees have access to a reliable internet connection and a dedicated, properly equipped workspace that is free of distractions. Employees must reside in, and work from, one of the above approved states.

The opportunity

The Market Research and Insights Analyst uses research and analysis to help university leaders understand what is changing in higher education, why it matters, and what we should pay attention to next. As part of the Marketing Insights and Analytics team, you will explore internal and external data, secondary research, competitive intelligence, and market signals to uncover meaningful trends and emerging questions.

Working closely with the Director of Marketing Insights and Analytics, you will turn complex information into clear points of view, compelling visualizations, and executive-ready presentations. This role is well suited to someone who enjoys following evidence, discovering unexpected patterns, asking "why," and communicating the story behind the data—not simply producing reports. #LI-Remote

What you'll do:

Market Research

Investigate latest trends, competitive developments, learner behavior, program demand, and other topics shaping U.S. higher education.
Monitor and review industry literature and research publications, and maintain a system to curate publications, competitive intelligence, and internal research/reports.
Create landscape summaries of topics relevant to higher education and update with new data and insights on an ongoing basis.
Use third-party platforms and public datasets to investigate markets, programs, populations, competitors, and opportunities.
Partner with Product Marketing and other teams to investigate new programs, markets, audiences, and strategic questions, including providing data support for program portfolio reviews and new program proposals.
Conduct deep-dive ad hoc research on market and competitive trends.

Analysis and Insights Development

Build, maintain, and update data models and reports of external data sources (e.g., IPEDS), using tools such as Microsoft Fabric/PowerBI.
Use existing data models and reports to monitor and summarize internal performance trends across products, segments, and demographics.
Enhance reports and dashboards according to feedback, insights, and institutional goals.
Actively seek opportunities to improve and anticipate feedback on analytic projects and tools.
Present analysis findings to diverse audiences in multiple formats.
Use project management software to keep track of multiple priorities and projects.
Other responsibilities as assigned.

What we're looking for:

3+ Years of professional experience in market research, analytics and/or domain knowledge in US higher education
Bachelor's degree in Marketing, Analytics or similar field and equivalent of experience can be considered in lieu of a degree
Experience analyzing information, developing meaningful insights, and communicating findings to a variety of audiences.
Can build and update models and reports in Fabric/PowerBI including intermediate proficiency with DAX and PowerQuery
Proficiency in Excel with the ability to perform lookups and mathematical formulas.
Experience developing and delivering PowerPoint presentations to a wide variety of audiences from executives to individual contributors.
Familiarity with SharePoint, Outlook, and project management software.
Keen attention to detail, accuracy, and validation of data
Can responsibly leverage Artificial Intelligence for workflows, summarization, and analysis.

We believe real innovation comes from inclusion - where different experiences, perspectives and talents are celebrated. So if you're wondering whether SNHU is right for you, take the leap and apply. You might be just the person we're looking for.

If you have a disability and require a reasonable accommodation to fully engage in any part of the application or hiring process, please complete the Accommodation Request form or contact us at 603-626-9447. A member from the Employee Accommodation Support Center will be in contact with you within two business days to discuss your request.

Compensation

The annual pay range for this position is $66,211.00 - $105,958.00. Actual offer will be based on skills, qualifications, experience and internal equity, in addition to relevant business considerations. We expect this position to be hired in the following target hiring range $73,164.00 - $98,986.00.

Exceptional benefits (because you're exceptional)

You're the whole package. Your benefits should be, too. As a full-time employee at SNHU, you'll get:

High-quality, low-deductible medical insurance
Low to no-cost dental and vision plans
5 weeks of paid time off (plus almost a dozen paid holidays)
Employer-funded retirement
Free tuition program
Parental leave
Mental health and wellbeing resources

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Market Research and Insights Analyst

Edtech.com's Summary

Market Research and Insights Analyst Full Description

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