IXL Learning
Marketing Analyst
🇺🇸 Hybrid - San Mateo, CA
🕑 Full-Time
💰 $80K - $100K
💻 Marketing
🗓️ August 27th, 2025
BigQuery
K-12
Python
Edtech.com's Summary
IXL Learning is hiring a Marketing Analyst to support global, multi-million dollar marketing initiatives through advanced data analysis and campaign measurement. The role involves developing analytics frameworks, statistical solutions, and customer lifetime value models while working closely with product and marketing teams to improve user engagement and conversion rates.
Highlights
- Develop analytics frameworks and statistical solutions including media mix modeling and A/B testing.
- Model customer lifetime value using Bayesian techniques or custom methodologies.
- Write efficient SQL queries for data extraction from BigQuery and Redshift.
- Support design of experiments to enhance user engagement and conversion.
- Launch technical integrations for marketing platforms using Google Tag Manager and GA4.
- Advanced SQL skills and intermediate Python or R knowledge required.
- Familiarity with REST API, Javascript, and Google Cloud strongly preferred.
- Bachelor's degree in a quantitative field or equivalent experience required.
- One to two years of experience with statistical modeling techniques.
- Base salary range is $80,000 to $100,000 plus benefits.
Marketing Analyst Full Description
Do you have a passion for marketing data, analytics, and campaign measurement? Are you interested in making an impact at the largest K-12 edtech company in the US? #LI-GW1
IXL Learning, the developer of personalized learning products used by tens of millions globally, is looking for a Marketing Analyst to bring their expertise to help support global, multi-million dollar marketing initiatives on a dynamic, empowered, and fast-growing team.
You will use the latest techniques to solve complex marketing problems—surrounding topics like attribution, tracking, testing, and CLV analysis—for the most beloved educational brands in the world, including IXL, Rosetta Stone, Education.com, and TPT.
This is a full-time position in our San Mateo, CA headquarters office. The work schedule for this role is Monday-Friday in the office with the option to work from home one day per week.
WHAT YOU'LL BE DOING
- Develop analytics frameworks and statistical solutions to support marketing strategies; assess the impact of marketing and product changes using media mix modeling, A/B testing, etc.
- Model customer lifetime value using Bayesian techniques or custom methodologies
- Write efficient and accurate SQL to query marketing and website data across multiple data warehouses, including BigQuery and Redshift
- Support product and marketing teams to design rigorous experiments that drive improvements in user engagement and conversion rates
- Launch technical integrations for marketing platforms using Google Tag Manager and GA4
WHAT WE'RE LOOKING FOR
- Bachelor degree in quantitative field or equivalent experience
- One or two years of experience with statistical modeling techniques
- Advanced SQL skills to write efficient queries and pull accurate data
- Intermediate knowledge of Python or R
- Knowledge of REST API, Javascript, and Google Cloud strongly preferred
Our salary ranges are determined by role, level, and location. The base salary range for this full-time position is $80,000 to $100,000 + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
ABOUT IXL LEARNING
IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:
- 1 in 4 students in the United States uses IXL.com
- Rosetta Stone provides an immersive learning experience for 25 languages
- Wyzant is the nation's largest community of tutors, covering 300+ subjects
- Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources
Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.
At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer.
