Marketing and Comm Spec II

🇺🇸 Gainesville, FL 🕑 Full-Time 💰 $58K - $67K 💻 Marketing 🗓️ April 6th, 2026

Edtech.com's Summary

The University of Florida is hiring a Marketing and Communications Specialist II to enhance the visibility and presence of Transportation and Parking Services (TAPS) through strategic communication within the university community. This role leads creative communication projects, manages social media, produces multimedia content, and collaborates with various stakeholders to promote effective messaging related to transportation, parking, and mobility.

Highlights

Lead production of communications aligned with TAPS' strategic plan ensuring consistent and effective messaging.
Develop and manage social media platforms, timely updates during incidents, and analyze multimedia/digital analytics.
Create and edit graphic designs, videos, photographs, and maps; support events and video content production.
Compose and edit written content including memos, articles, brochures, and digital communications; conduct interviews for original stories.
Evaluate advertising and promotion programs to align with university goals emphasizing safety, accessibility, and sustainability.
Collaborate with university leadership, student organizations, and external partners to reach diverse audiences.
Use data collection methods like surveys and polls to optimize communication strategies for TAPS.
Proficiency required in Microsoft Office (Outlook, Word, Excel, PowerPoint), Adobe Creative Suite (Illustrator, Photoshop, InDesign), and video editing software such as Premiere Pro.
Minimum qualifications include a Bachelor's degree with four years' relevant experience or equivalent education and experience combination.
Expected starting salary ranges from $58,000 to $67,000 annually based on experience.