Marketing and Communications Specialist - Cocoziello Institute and Research Business Development

Edtech.com's Summary

The Pennsylvania State University is hiring a Marketing and Communications Specialist for the Cocoziello Institute and Research Business Development. The role involves implementing a comprehensive marketing and communications strategy to enhance the Institute's visibility and engagement, supporting leadership with content creation, social media management, event planning, and business development marketing tactics aimed at attracting sponsorships, partnerships, and other stakeholders.

Highlights

Support execution of marketing tactics to drive revenue generation, including research commercialization, partnerships, and philanthropy.
Assist in developing and executing marketing and communications strategies in collaboration with leadership and stakeholders.
Manage and expand the Institute's website to enhance organizational representation and stakeholder engagement.
Develop and implement social media strategies including channel creation, content management, and performance evaluation.
Create and maintain additional communication channels such as the Cocoziello newsletter.
Assist in preparing speech content, presentations, and scripts for the Institute Director and leadership.
Support writing and reviewing research announcements, articles, collateral, and multimedia assets.
Help plan and execute events, webinars, and panels according to the Institute’s marketing strategy.
Assist in developing, executing, and analyzing metrics to amplify marketing and communication effectiveness.
Manage campaign schedules and execution across social, web, digital, print, and other channels.
Requires a Bachelor's Degree with 1+ years of experience for Intermediate level or 3+ years for Advanced level; no certifications required.
Salary range: $46,400 to $74,000 with a competitive benefits package including medical, dental, vision, retirement plans, paid time off, and a 75% tuition discount.
Employment contingent on successful background checks; applicants must be authorized to work in the U.S.

Marketing and Communications Specialist - Cocoziello Institute and Research Business Development Full Description

APPLICATION INSTRUCTIONS:

CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.
CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.

This position is funded for 12 months; continuation past 12 months will be based on university need, performance, and/or availability of funding.

POSITION SPECIFICSâ

The Cocoziello Institute of Real Estate Innovation and Research Business Development within OSVPR are looking for a creative individual to fill the position of Marketing and Communications Specialist (Intermediate OR Advanced Professional level). This shared position will provide support to the Director of the Cocoziello Institute and the Assistant Vice President for Research Business Development.

This role will help execute the strategy for marketing and communications to amplify the awareness, engagement, and conversion within various target audiences. Come join an amazing team!

This role involves implementing an ambitious, multi-faceted marketing and communications strategy, aimed at elevating awareness of the Institute and various business development initiatives. The goal is to attract high-caliber sponsorships, donations, partnerships, faculty, students, and international audiences, which in turn will result in increased awareness, engagement, and conversions.

Role and Responsibilities: The Marketing and Communications Specialist employs a variety of marketing, communications, and public relations strategies that may include announcements, advertising, web, email, social media, news media, special events, and other methods; researches and translates various forms of subject matter to produce content for fact sheets, brochures, articles, newsletters, digital signage, and other internal or external communications; participates in the planning of marketing and/or communications strategy; creates, conceptualizes, edits, implements, and enhances communications and content including website, advertisements, articles, and feature stories.

The role encompasses the following responsibilities:

Business Development Support: Involvement in execution of tactics to drive revenue generation through targeted marketing across various channels. This includes supporting research commercialization, partnerships, and philanthropy strategies.

Marketing and Communications Plan: Assist in developing and executing the marketing strategy, collaborating with leadership and internal stakeholders. Also responsible for creating and managing contact lists specific to the Institute.

Website Management: Implement strategies to expand the Institute website, enhancing its representation of organizational needs and stakeholder engagement.

Social Media: Develop and implement social media strategies, including creating channels, managing content and campaign timelines, evaluating metrics, and making necessary adjustments.

Other Channels: Develop and maintain additional channels (Cocoziello newsletter, e.g.) to provide additional reach for the Institute.

Support for Cocoziello Speeches/Presentations: Assist in developing speech content, presentations, scripts, and other communication needs for the Institute Director and leadership.

Articles and Announcements: Support the writing and review of research announcements, articles, collateral, videos, assets, providing recommendations and procuring assets.

Events, Webinars, Panels: Assist in planning, scheduling, and executing events as outlined in the Institute marketing and communications strategy.

Metrics and Tracking: Assist in developing, executing, and analyzing metrics for the marketing and communications strategy, focusing on amplifying communications.

Campaign Management: Assist in developing and maintaining a campaign schedule for the strategy, managing the execution across social, web, digital, print, and other channels.

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS

If filled as Marketing and Communications Specialist - Intermediate Professional, this position requires:Bachelor's Degree1+ years of relevant experience; or an equivalent combination of education and experience acceptedRequired Certifications:NoneIf filled as Marketing and Communications Specialist - Advanced Professional, this position requires:Bachelor's Degree3+ years of relevant experience; or an equivalent combination of education and experience acceptedRequired Certifications:None

BACKGROUND CHECKS/CLEARANCES

Employment with the University will require successful completion of background check(s) in accordance with University policies.

Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.

SALARY & BENEFITS

The salary range for this position, including all possible grades, is $46,400.00 - $74,000.00.

Salary Structure - Information on Penn State's salary structure

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

The Pennsylvania State University is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university's teaching, research, and service mission.

Federal Contractors Labor Law Poster

PA State Labor Law Poster

Penn State Policies

Hotlines

Original Job Description