Big Sandy Community and Technical College
Marketing and Communications Specialist II
Edtech.com's Summary
Big Sandy Community and Technical College is hiring a Marketing and Communications Specialist II. The role involves managing the college's visual identity through graphic design, overseeing social media content and engagement, and supporting branding and communication efforts to enhance student outreach.
Highlights
- Develop visually engaging graphics and marketing materials aligned with brand standards.
- Manage social media content creation, posting schedules, and engagement analytics focused on enrollment.
- Monitor brand reputation and maintain consistent college branding across platforms.
- Increase website and social media traffic through SEO and digital engagement strategies.
- Support public relations including press release writing and crisis communication participation.
- Required proficiency with design software such as Adobe Creative Suite or similar tools.
- Bachelor’s degree or equivalent experience with at least 1 year in graphic design, marketing, or communications.
- Strong written and verbal communication skills paired with ability to manage multiple projects independently.
- Preferred experience in social media management and digital marketing analytics.
- Department: Marketing & Communications; serving internal stakeholders and the broader college community.
Marketing and Communications Specialist II Full Description
Title: Marketing and Communications Specialist I
Salary Range: $
Contract Term Length: 12 Months
Standard Hours: 37.5
Work Location: On-Site
FLSA Status: Non-Exempt
College: Big Sandy Community & Technical College
Campus Location: BSCTC - Prestonsburg Campus
Department: Marketing & Communications
Total Rewards
Big Sandy Community & Technical College offers a competitive benefits package and an attractive work environment that supports excellence, innovation, and creativity, including:
- Exceptional health care, vision, and dental coverage for you and your family
- Tuition reimbursement/waiver for you, your spouse, and dependents
- 403(b) retirement plan: a 5% employee contribution receives a 10% employer match
- Vacation/Sick Time
- Work-Life Balance
- 9.5 Paid Holidays
- 2 Weeks Institutional Closing Pay (Last 2 weeks of December) for qualifying positions
- Employee Assistance Program
Job Summary
Big Sandy Community and Technical College is seeking a creative, detail-oriented Marketing & Communications Specialist I to support the college’s student outreach, branding, and communication initiatives. This role plays a key part in shaping the visual identity of the institution, managing social media presence, and producing high quality marketing materials.
Job Duties:Graphic Design
• Develop visually engaging graphics for events, programs, recruitment efforts, and general outreach.
• Create brochures, flyers, and promotional materials that align with brand standards.
• Collaborate with internal stakeholders to interpret ideas and translate them into intuitive, appealing designs.
Digital Content & Social Media Management
• Produce content, posts, and pages that attract and engage target audiences.
• Create enrollment-focused social media graphics and maintain a consistent posting schedule.
• Track and report on engagement metrics as part of enrollment centered goals.
Brand Monitoring & Reputation Awareness
• Monitor brand- and product-related conversations across multiple platforms.
• Assist in maintaining a cohesive and accurate representation of the college’s brand.
Web & SEO Engagement
• Increase traffic across social media and website channels.
• Analyze user activity and engagement trends.
• Monitor SEO and web traffic metrics to improve online reach.
Additional Duties
• Support PR functions including occasional writing of press releases.
• Participate in crisis management and communications groups as needed.
• Perform other duties as assigned to support departmental operations.
Required Skills & Competencies
• Quality & Accuracy: Demonstrates excellence in design, attention to detail, and commitment to high standards.
• Productivity & Time Management: Meets deadlines, manages multiple projects efficiently, and adapts to changing priorities.
• Dependability: Reliable, responsive to requests, and maintains strong attendance and punctuality.
• Job Knowledge: Strong understanding of design principles, marketing trends, and digital communication practices.
• Teamwork: Works effectively with colleagues, offers assistance, and maintains positive working relationships.
Minimum Qualifications:
• Bachelor’s degree or equivalent experience.
• Minimum of 1 year of experience in graphic design, marketing, communications, or a related field.
• Proficiency with design software (e.g., Adobe Creative Suite or similar tools).
• Strong written and verbal communication skills.
• Ability to manage multiple projects with minimal supervision.
Preferred Qualifications:• Experience with social media management and digital marketing analytics preferred.
Additional Skills Requested:Required Skills & Competencies
• Quality & Accuracy: Demonstrates excellence in design, attention to detail, and commitment to high standards.
• Productivity & Time Management: Meets deadlines, manages multiple projects efficiently, and adapts to changing priorities.
• Dependability: Reliable, responsive to requests, and maintains strong attendance and punctuality.
• Job Knowledge: Strong understanding of design principles, marketing trends, and digital communication practices.
• Teamwork: Works effectively with colleagues, offers assistance, and maintains positive working relationships.
Employee Rights - Employee Polygraph Protection Act
Equal Opportunity Employer - The Kentucky Community and Technical College System is an equal educational and employment opportunity institution.
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