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University of Florida

Marketing and Digital Media Specialist I or II

🇺🇸 Gainesville, Florida 🕑 Full-Time 💰 $46K - $75K 💻 Marketing 🗓️ August 25th, 2026
Marketing Canva

Edtech.com's Summary

Florida Sea Grant is hiring a Marketing and Communications Specialist to support the Return 'Em Right sustainable angling program. The role involves developing, implementing, and evaluating marketing campaigns, managing digital media and the program's website, coordinating promotional materials, and representing the program at outreach and industry events.

Highlights
  • Lead production, implementation, and evaluation of marketing and digital media campaigns, including print, web, and paid social media advertisements.
  • Manage and update content on the Return 'Em Right website and develop graphics and marketing campaigns.
  • Coordinate procurement and distribution of promotional materials including apparel, print items, and swag.
  • Collaborate with internal teams and partners such as IFAS-ICS, FSG, and NOAA on marketing efforts and strategic initiatives.
  • Attend outreach and industry events, managing the RER booth and promotional displays.
  • Required qualifications vary by level: Specialist I requires a Bachelor's degree with three years' relevant experience or an associate's degree with five years; Specialist II requires a Bachelor's with four years or an associate's with six years.
  • Preferred qualifications include a Master's degree in marketing or related field, experience with website content management, proficiency in design tools like Canva or Adobe Suite, and experience measuring marketing KPIs.
  • Strong knowledge and passion for recreational saltwater fishing is highly valued.
  • Ability to work independently and collaboratively across remote teams is essential.
  • Position reports directly to the Program Director and principal investigator, with up to 10% travel for meetings and events.