Edtech.com's Summary

Risepoint is hiring a Marketing Automation Manager. This role involves strategizing, building, and optimizing automation campaigns in collaboration with cross-functional teams to engage students throughout their journey from inquiry to graduation. The manager will utilize Salesforce CRM and multi-channel campaigns to enhance student engagement and provide actionable insights to improve campaign performance.

Highlights

Collaborate with cross-functional teams to develop and integrate omni-channel student segments into automation assets.
Plan, build, test, and publish automation campaigns using Salesforce CRM targeting prospective, new, existing, and lapsed students.
Use A/B and multivariate testing methodologies to optimize engagement and conversion rates.
Evaluate campaign performance and provide recommendations for future automations.
Partner with Operations team to create performance dashboards for senior marketing management.
Monitor and troubleshoot automation performance to ensure uptime and effectiveness.
Maintain SMS and automation best practices ensuring legal compliance.
Coordinate Salesforce automation releases with the Business Technology team.
Require 5+ years of campaign management experience with multi-channel communication strategies and 2+ years experience in Salesforce automation and Salesforce Marketing Cloud Journey automation.
Strong skills in customer segmentation, data analysis, Microsoft Office Suite, and ability to manage multiple projects effectively.

Marketing Automation Manager Full Description

Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs.

The Marketing Automation Manager will join the Customer Experience Team to strategize, build, and optimize automation campaigns in partnership with cross-functional teams. These automations will be focused on engaging the students we serve through rich, relevant content that creates a rewarding and exceptional experience across the student journey from inquiry to graduation.

Main Responsibilities

Collaborate with cross-functional teams to identify and align student segments as omni-channel assets are developed, built, and released for integration in automations
Identify both front-end and back-end opportunities to enhance the automation development and performance
Plan, build, test, QA and publish goal-driven automations utilizing engagement and behavioral data in Salesforce CRM to triggered omni-channel campaigns (email, SMS, voice, etc.) relevant to prospective, new, existing, and lapsed students
Utilize solid testing methodology (A/B and/or multivariate test(s)) to identify opportunities to improve the engagement and conversation rates of automation campaigns
Evaluate automation campaign performance results to provide execution guidance, best practices, and actionable recommendations for future automations (design, execution, and measurement)
Partner with the Operations team to build and publish automation campaign performance dashboards for regular marketing senior management consumption
Consistently track, monitor, and troubleshoot automation performance up-time and effectiveness to identify and collaborate on opportunities to optimize performance
Maintain SMS and Automation Best Practices, ensuring compliance with relevant laws
Coordinate with Business Technology team on Salesforce automation releases

Job Requirements

BS in Marketing or Business Administration or Analytics
5+ years of campaign management experience across both online and offline marketing channels in creating segmented multi-channel customer communication strategies
2+ years' experience with Salesforce automation (Flows) administration and troubleshooting. Proven ability to develop, document and follow through on a comprehensive automation testing strategy.
2+ years' Salesforce Marketing Cloud Journey automation experience (Email Journey builds, API/Direct Connect, data extension configuration, segmentation, Einstein, reporting)
Proven automation audience segmentation and A/B and/or multivariate testing experience
Experience in defining customer need states and articulating into unique target customer segments
Demonstrated ability to manage multiple projects, programs, and priorities in a fast paced, dynamic environment
Automation experience querying, extracting, and analyzing large data sets
Excellent interpersonal skills and the ability to work effectively with people at all levels
Strong knowledge of Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)
Self-starter, self-motivated and a team player
Highly organized with great attention to detail

Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

Original Job Description

Main Responsibilities

Collaborate with cross-functional teams to identify and align student segments as omni-channel assets are developed, built, and released for integration in automations
Identify both front-end and back-end opportunities to enhance the automation development and performance
Plan, build, test, QA and publish goal-driven automations utilizing engagement and behavioral data in Salesforce CRM to triggered omni-channel campaigns (email, SMS, voice, etc.) relevant to prospective, new, existing, and lapsed students
Utilize solid testing methodology (A/B and/or multivariate test(s)) to identify opportunities to improve the engagement and conversation rates of automation campaigns
Evaluate automation campaign performance results to provide execution guidance, best practices, and actionable recommendations for future automations (design, execution, and measurement)
Partner with the Operations team to build and publish automation campaign performance dashboards for regular marketing senior management consumption
Consistently track, monitor, and troubleshoot automation performance up-time and effectiveness to identify and collaborate on opportunities to optimize performance
Maintain SMS and Automation Best Practices, ensuring compliance with relevant laws
Coordinate with Business Technology team on Salesforce automation releases

Job Requirements

BS in Marketing or Business Administration or Analytics
5+ years of campaign management experience across both online and offline marketing channels in creating segmented multi-channel customer communication strategies
2+ years' experience with Salesforce automation (Flows) administration and troubleshooting. Proven ability to develop, document and follow through on a comprehensive automation testing strategy.
2+ years' Salesforce Marketing Cloud Journey automation experience (Email Journey builds, API/Direct Connect, data extension configuration, segmentation, Einstein, reporting)
Proven automation audience segmentation and A/B and/or multivariate testing experience
Experience in defining customer need states and articulating into unique target customer segments
Demonstrated ability to manage multiple projects, programs, and priorities in a fast paced, dynamic environment
Automation experience querying, extracting, and analyzing large data sets
Excellent interpersonal skills and the ability to work effectively with people at all levels
Strong knowledge of Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)
Self-starter, self-motivated and a team player
Highly organized with great attention to detail

Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

Let me find your next job.

Thanks - you're signed up.

Marketing Automation Manager

Edtech.com's Summary

Marketing Automation Manager Full Description

Email Marketing Strategist, Smeal College of Business

Director of Demand Generation

Technical Product Marketing Manager

Lead Data Scientist – Marketing & Product Analytics

Creative Manager