Marketing Cloud Administrator

🇺🇸 Charlotte, NC

🕑 Full-Time

💰 TBD

💻 Information Technology

🗓️ January 9th, 2026

CRM Salesforce

Edtech.com's Summary

UNC Charlotte is hiring a Marketing Cloud Administrator responsible for configuring, maintaining, and optimizing Salesforce Marketing Cloud applications to support institutional communication strategies. The role involves designing CRM solutions, providing training and support to users, collaborating with teams to translate business needs into technical solutions, and ensuring seamless integration with third-party systems.

Highlights

Configure, develop, and maintain Marketing Cloud applications to support institutional communication.
Design and implement Salesforce CRM solutions including custom objects, workflows, validation rules, and automation.
Provide training, documentation, and support to university end-users.
Develop Marketing Cloud best practices and user groups.
Collaborate cross-functionally to gather requirements and build technical solutions.
Integrate Salesforce with third-party applications and campus systems for seamless data flow.
Create reports and dashboards to deliver actionable insights for academic and administrative stakeholders.
Troubleshoot Salesforce CRM and Marketing Cloud functionality issues.
Stay current on Salesforce releases and recommend adoption best practices in higher education.
Requires a bachelor’s degree and at least 2 years of Salesforce Marketing Cloud experience; preferred 5+ years with tools like Email Studio, Journey Builder, Automation Studio, Mobile Studio, and SOQL.
Preferred certification: Salesforce Marketing Cloud Email Specialist or higher.
Position is full-time, permanent, exempt under OneIT division, supporting UNC Charlotte’s digital engagement and communication goals.