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edtech.com
University of North Carolina - Charlotte logo

University of North Carolina - Charlotte

Marketing Cloud Administrator

🇺🇸 Charlotte, NC

🕑 Full-Time

💰 TBD

💻 Marketing

🗓️ December 15th, 2025

CRM Salesforce

Edtech.com's Summary

UNC Charlotte is hiring a Marketing Cloud Administrator responsible for configuring, maintaining, and optimizing Marketing Cloud applications to support student recruitment, retention, alumni relations, and campus communications. The role involves collaborating with academic and administrative partners, developing best practices, integrating Salesforce with other systems, and providing training and support across the university.

Highlights
  • Configure, develop, and maintain Salesforce Marketing Cloud applications to support institutional communication strategies.
  • Design and implement Salesforce CRM solutions including custom objects, workflows, validation rules, and automation.
  • Provide training, documentation, and ongoing support to end-users across campus.
  • Develop a community of best practices and a user group for Marketing Cloud.
  • Collaborate with cross-functional teams to translate business needs into technical solutions.
  • Integrate Salesforce with third-party applications and campus systems for seamless data flow.
  • Build and maintain reports and dashboards for academic and administrative stakeholders.
  • Troubleshoot and resolve Salesforce CRM and Marketing Cloud functionality issues.
  • Stay updated on Salesforce releases and promote best practices in higher education.
  • Minimum qualifications include a bachelor's degree and 2+ years experience with Salesforce Marketing Cloud; preferred qualifications include 5+ years as a Marketing Cloud Administrator and Salesforce Marketing Cloud Email Specialist certification.

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