Loyola University Chicago
Marketing Cloud Specialist
Salesforce
SQL
Edtech.com's Summary
Loyola University Chicago is hiring a Marketing & Communications Specialist. The role manages web administration and digital marketing for the University's Advancement division, overseeing CMS and platforms like Salesforce Marketing Cloud and CVENT to develop online event registrations, donation pages, and dynamic email campaigns. It also leads web analytics, optimizes online content, and ensures compliance with email best practices to enhance engagement and communications.
Highlights
- Manage web administration and digital marketing efforts for the Advancement division using CMS, Salesforce, Marketing Cloud, T4, Kindsight Connect, and CVENT.
- Develop online event registrations, donation pages, microsites, surveys, and email invitations.
- Build dynamic email campaigns using HTML, AMPscript, data extensions, journeys, and SQL within Salesforce Marketing Cloud.
- Lead web analytics using Google Analytics and SiteImprove to monitor and optimize digital strategies.
- Ensure data flow and integration between Salesforce, Marketing Cloud, and CVENT ecosystems.
- Proficiency required in HTML, CSS, SQL, AMPscript, Photoshop or equivalent image editing, and Salesforce Marketing Cloud platform.
- Bachelor's degree with 2-3 years of digital marketing experience including Salesforce Marketing Cloud and web content development.
- Preferred experience with donor databases like Kindsight Ascend and CMS platforms like Terminal4 and Salesforce Experience Cloud.
- Salary range: $75,000 to $85,000 annually.
- Must obtain Salesforce Marketing Cloud Associate certification within six months of hire.
Marketing Cloud Specialist Full Description
Marketing Cloud Specialist
Thank you for your interest in Loyola University Chicago. To view open positions, please enter your search criteria below. You may view all open positions by not specifying any search criteria and selecting the "Search" button.
Thank you for your interest in Loyola University Chicago. To view open positions, please enter your search criteria below. You may view all open positions by not specifying any search criteria and selecting the "Search" button.
Please see Special Instructions for more details.
As a Jesuit, Catholic institution of higher education, we seek candidates who will contribute to our strategic plan to deliver a Transformative Education in the Jesuit tradition. To learn more about Loyola University Chicago’s mission, candidates should consult our website at www.luc.edu/mission/. For information about the university’s focus on transformative education, they should consult our website at www.luc.edu/transformativeed.
Position Details
Job Title | MARKETING & COMM SPECIALIST
Position Number | 8102872
Work Modality | Hybrid – 4 In-Person
Is this request for the creation of a new Position (or the modification of an existing Position) to temporarily support the WorkDay ERP? | no
Job Category | University Staff
Job Type | Full-Time
FLSA Status | Exempt
Campus | Chicago-Water Tower Campus
Department Name | ADV-INFO SERVICES & REPORTING
Location Code | DEVELOPMENT & DONOR SERVICES (03635A)
Is this split and/or fully grant funded? | No
Duties and Responsibilities | The Marketing Cloud Administrator manages web administration and digital marketing efforts for the University’s Advancement division. This role oversees CMS and various digital platforms (Salesforce, Marketing Cloud, T4, Kindsight connect, CVENT), ensuring alignment with institutional priorities while managing online event registrations, donation pages, microsites, surveys, and email invitations. They develop user-friendly web templates, optimize online content, and lead web analytics using Google Analytics and SiteImprove. In Marketing Cloud, they build dynamic email campaigns using HTML, AMPscript, data extensions, journeys, and SQL, oversee data segmentation and automation, and ensure compliance with email best practices. With expertise in web development, digital marketing, and data-driven strategy, this position enhances the University’s online engagement and communications.
Web Administration & Management Oversee the utilization of CMS and various digital platforms (e.g., Salesforce, Marketing Cloud, T4, Kindsight connect, CVENT) by the University. Coordinate with Advancement, University Marketing and Communications, and ITS to ensure environments are meeting priorities. Ensure the correct flow of data in the Salesforce ecosystem between Salesforce, Marketing Cloud, and Cvent. Manage the design and creation of online event registrations, online donation pages, websites, microsites, survey forms, and email invitations for the Advancement division. Edit and optimize images and content for use online. Manage the development of web templates that can be easily used and modified by non-technical staff. Act as the lead for web analytics, utilizing Google Analytics and SiteImprove to monitor site performance, identify opportunities for improvement, and collaborate with stakeholders to optimize digital strategies. Ensure content follows guidelines for best practices (meta tags, alt text, internal linking). Oversee content lifecycle management (publishing, updating, and archiving) to maintain brand consistency and optimize user experience.
Marketing Cloud Develops and maintains a thorough understanding of the technical workings of HTML email, including coding techniques and best practices to ensure consistent display of content in a wide range of email clients. Understands and utilizes all features/capabilities of the Salesforce Marketing Cloud platform, including: Develops personalized/dynamic email messages, landing pages, and automated campaigns, with proficiency in HTML for customization and optimization. Segments and pulls dynamic subscribers/contacts for campaigns. Queries data with SQL, sets up content blocks and personalization within emails using AMPscript. Builds data extensions and journeys for use in email delivery. Leads the collection of email analytics and reports on email performance to colleagues and partners. Understands industry best practices, email regulations, and compliance measures related to email development (such as CAN-SPAM and other relevant data/privacy regulations).
Minimum Education and/or Work Experience | Bachelor’s degree in related field supplemented with 2-3 years work experience in related field.
Qualifications | Minimum Education & Work Experience Bachelor’s degree and a minimum of two (2) years of experience in digital marketing, including web content development, HTML email, and experience working in Salesforce Marketing Cloud. HTML and CSS experience; proficiency with HTML editing applications; proficiency with Photoshop or equivalent image editing applications; experience developing and distributing bulk email campaigns; proficiency coding AMPscript for email marketing in Marketing Cloud; SQL.
Preferred Qualifications: Working knowledge of donor and fundraising databases, preferably Kindsight ascend. Familiarity with CMS platforms and best practices, preferably Terminal4 (T4) and Salesforce Experience Cloud.
Certificates/Credentials/Licenses | Obtain Salesforce Marketing Cloud Associate certification within six months of starting the role.
Computer Skills | Proficient in Microsoft Office Suite. Working knowledge of donor and fundraising databases, preferably Kindsight’s ascend. Advanced working knowledge of Salesforce Marketing Cloud. Proficiency in HTML, CSS, SQL, and integrating them into a CMS.
Supervisory Responsibilities | No
Required operation of university owned vehicles | No
Does this position require direct animal or patient contact? | No
Physical Demands | Repetitive Motions
Working Conditions | None
Open Date | 03/26/2026
Close Date |
Position Maximum Salary or Hourly Rate | $85,000/ann
Position Minimum Salary or Hourly Rate | $75,000/ann
Special Instructions to Applicants | As a Jesuit, Catholic institution of higher education, we seek candidates who will contribute to our strategic plan to deliver a Transformative Education in the Jesuit tradition. To learn more about Loyola University Chicago’s mission, candidates should consult our website at www.luc.edu/mission/. For information about the university’s focus on transformative education, they should consult our website at www.luc.edu/transformativeed.
About Loyola University Chicago | Founded in 1870, Loyola University Chicago is one of the nation’s largest Jesuit, Catholic universities, recognized for its academic excellence, commitment to community engagement, and leadership in sustainability. A Carnegie R1 research institution, Loyola leverages its status as one of an elite group of universities with the highest level of research activity to advance knowledge that serves communities and creates global impact. With 15 schools, colleges, and institutes—including Business, Law, Medicine, Nursing, and Health Sciences—Loyola operates three primary campuses in the greater Chicago area and one in Rome, Italy, that provide students a transformative, globally connected learning experience. Consistently ranked among the nation’s top universities by U.S. News & World Report, Loyola is a STARS Gold-rated institution that is ranked as one of the country’s most sustainable campuses by The Princeton Review and has earned distinctions from AmeriCorps and the Carnegie Foundation for its longstanding record of service and community engagement. Guided by its Jesuit mission and commitment to caring for the whole person, Loyola educates ethical leaders who think critically, act with purpose, and strive to create a more just and sustainable world.
Loyola University Chicago strives to be an employer of choice by offering its staff and faculty a wide array of affordable, comprehensive, and competitive benefits. To view our benefits in detail, click here.
Loyola adheres to all applicable federal, state, and/or local civil rights laws and regulations prohibiting discrimination in private institutions of higher education. Please see the University’s Nondiscrimination Policy.
Quick Link for Posting | https://www.careers.luc.edu/postings/34905
Position Number | 8102872
Work Modality | Hybrid – 4 In-Person
Is this request for the creation of a new Position (or the modification of an existing Position) to temporarily support the WorkDay ERP? | no
Job Category | University Staff
Job Type | Full-Time
FLSA Status | Exempt
Campus | Chicago-Water Tower Campus
Department Name | ADV-INFO SERVICES & REPORTING
Location Code | DEVELOPMENT & DONOR SERVICES (03635A)
Is this split and/or fully grant funded? | No
Duties and Responsibilities | The Marketing Cloud Administrator manages web administration and digital marketing efforts for the University’s Advancement division. This role oversees CMS and various digital platforms (Salesforce, Marketing Cloud, T4, Kindsight connect, CVENT), ensuring alignment with institutional priorities while managing online event registrations, donation pages, microsites, surveys, and email invitations. They develop user-friendly web templates, optimize online content, and lead web analytics using Google Analytics and SiteImprove. In Marketing Cloud, they build dynamic email campaigns using HTML, AMPscript, data extensions, journeys, and SQL, oversee data segmentation and automation, and ensure compliance with email best practices. With expertise in web development, digital marketing, and data-driven strategy, this position enhances the University’s online engagement and communications.
Web Administration & Management Oversee the utilization of CMS and various digital platforms (e.g., Salesforce, Marketing Cloud, T4, Kindsight connect, CVENT) by the University. Coordinate with Advancement, University Marketing and Communications, and ITS to ensure environments are meeting priorities. Ensure the correct flow of data in the Salesforce ecosystem between Salesforce, Marketing Cloud, and Cvent. Manage the design and creation of online event registrations, online donation pages, websites, microsites, survey forms, and email invitations for the Advancement division. Edit and optimize images and content for use online. Manage the development of web templates that can be easily used and modified by non-technical staff. Act as the lead for web analytics, utilizing Google Analytics and SiteImprove to monitor site performance, identify opportunities for improvement, and collaborate with stakeholders to optimize digital strategies. Ensure content follows guidelines for best practices (meta tags, alt text, internal linking). Oversee content lifecycle management (publishing, updating, and archiving) to maintain brand consistency and optimize user experience.
Marketing Cloud Develops and maintains a thorough understanding of the technical workings of HTML email, including coding techniques and best practices to ensure consistent display of content in a wide range of email clients. Understands and utilizes all features/capabilities of the Salesforce Marketing Cloud platform, including: Develops personalized/dynamic email messages, landing pages, and automated campaigns, with proficiency in HTML for customization and optimization. Segments and pulls dynamic subscribers/contacts for campaigns. Queries data with SQL, sets up content blocks and personalization within emails using AMPscript. Builds data extensions and journeys for use in email delivery. Leads the collection of email analytics and reports on email performance to colleagues and partners. Understands industry best practices, email regulations, and compliance measures related to email development (such as CAN-SPAM and other relevant data/privacy regulations).
Minimum Education and/or Work Experience | Bachelor’s degree in related field supplemented with 2-3 years work experience in related field.
Qualifications | Minimum Education & Work Experience Bachelor’s degree and a minimum of two (2) years of experience in digital marketing, including web content development, HTML email, and experience working in Salesforce Marketing Cloud. HTML and CSS experience; proficiency with HTML editing applications; proficiency with Photoshop or equivalent image editing applications; experience developing and distributing bulk email campaigns; proficiency coding AMPscript for email marketing in Marketing Cloud; SQL.
Preferred Qualifications: Working knowledge of donor and fundraising databases, preferably Kindsight ascend. Familiarity with CMS platforms and best practices, preferably Terminal4 (T4) and Salesforce Experience Cloud.
Certificates/Credentials/Licenses | Obtain Salesforce Marketing Cloud Associate certification within six months of starting the role.
Computer Skills | Proficient in Microsoft Office Suite. Working knowledge of donor and fundraising databases, preferably Kindsight’s ascend. Advanced working knowledge of Salesforce Marketing Cloud. Proficiency in HTML, CSS, SQL, and integrating them into a CMS.
Supervisory Responsibilities | No
Required operation of university owned vehicles | No
Does this position require direct animal or patient contact? | No
Physical Demands | Repetitive Motions
Working Conditions | None
Open Date | 03/26/2026
Close Date |
Position Maximum Salary or Hourly Rate | $85,000/ann
Position Minimum Salary or Hourly Rate | $75,000/ann
Special Instructions to Applicants | As a Jesuit, Catholic institution of higher education, we seek candidates who will contribute to our strategic plan to deliver a Transformative Education in the Jesuit tradition. To learn more about Loyola University Chicago’s mission, candidates should consult our website at www.luc.edu/mission/. For information about the university’s focus on transformative education, they should consult our website at www.luc.edu/transformativeed.
About Loyola University Chicago | Founded in 1870, Loyola University Chicago is one of the nation’s largest Jesuit, Catholic universities, recognized for its academic excellence, commitment to community engagement, and leadership in sustainability. A Carnegie R1 research institution, Loyola leverages its status as one of an elite group of universities with the highest level of research activity to advance knowledge that serves communities and creates global impact. With 15 schools, colleges, and institutes—including Business, Law, Medicine, Nursing, and Health Sciences—Loyola operates three primary campuses in the greater Chicago area and one in Rome, Italy, that provide students a transformative, globally connected learning experience. Consistently ranked among the nation’s top universities by U.S. News & World Report, Loyola is a STARS Gold-rated institution that is ranked as one of the country’s most sustainable campuses by The Princeton Review and has earned distinctions from AmeriCorps and the Carnegie Foundation for its longstanding record of service and community engagement. Guided by its Jesuit mission and commitment to caring for the whole person, Loyola educates ethical leaders who think critically, act with purpose, and strive to create a more just and sustainable world.
Loyola University Chicago strives to be an employer of choice by offering its staff and faculty a wide array of affordable, comprehensive, and competitive benefits. To view our benefits in detail, click here.
Loyola adheres to all applicable federal, state, and/or local civil rights laws and regulations prohibiting discrimination in private institutions of higher education. Please see the University’s Nondiscrimination Policy.
Quick Link for Posting | https://www.careers.luc.edu/postings/34905
Supplemental Questions
Required fields are indicated with an asterisk (*).
- * Do you have a bachelor's degree and two to three years of related experience?
- Yes
- No
- * Why do you want to work for Loyola University Chicago?
(Open Ended Question) - * How do your values align with Loyola University Chicago’s mission and values?
(Open Ended Question) - * How did you hear about this employment opportunity?
- Public Job Posting
- Internal Job Posting
- Agency Referral
- Advertisement/Publication
- Personal Referral
- Website
- Other
Applicant Documents
Required Documents
- Resume
- Cover Letter/Letter of Application
Optional Documents
- Other Document
Loyola University Chicago | Information: (773) 508 - 6000
1032 W Sheridan Rd | Chicago, IL | 60660
2018 (c) Loyola University Chicago | University Policies
1032 W Sheridan Rd | Chicago, IL | 60660
2018 (c) Loyola University Chicago | University Policies
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