Marketing & Comm Specialist

🇺🇸 Las Cruces, New Mexico 🕑 Full-Time 💰 TBD 💻 Marketing 🗓️ October 20th, 2026

Edtech.com's Summary

New Mexico State University is hiring a Marketing & Comm Specialist. The role creates and manages marketing, social media, and email and text campaigns for the College of Arts & Sciences, with video, photography, and landing pages aimed at attracting prospective students. The specialist also maintains the college’s web pages and builds digital media strategy to support enrollment goals.

Highlights

Create and refresh flyers, social media posts, drip campaigns, and email and text communications for prospective students and participants.
Plan and oversee multi-platform digital media campaigns, with campaign assets such as video, photos, and landing pages that build brand awareness and support enrollment.
Lead production of promotional videos, student testimonial series, and motion graphics that match the College of Arts & Sciences brand voice and mission.
Develop and carry out a digital media strategy that combines video storytelling, photography, and interactive media with the college’s marketing goals.
Maintain college web pages and campaign landing pages to NMSU brand and accessibility standards, and use website analytics to recommend improvements to search visibility and calls to action.
Bachelor’s degree with 5 years of relevant experience, or an associate’s degree with 7 years.
Preferred: graphic design, photography, and video editing skills with a portfolio, Adobe Creative Cloud proficiency, and experience with Cascade CMS or WordPress.
Preferred: experience marketing academic programs or recruiting prospective students, and knowledge of SEO and digital accessibility.
Full-time, exempt, standard Monday through Friday 8 to 5 schedule on the Las Cruces campus; salary is commensurate with qualifications and the position is contingent upon funding.