Edtech.com's Summary

Elsevier is hiring a Marketing Communication Specialist to coordinate and manage product promotion and marketing communication activities that raise customer awareness of its product offerings. The role covers developing marketing communications campaigns, managing brand strategy and positioning, leading strategic partnering projects, exploring digital marketing capabilities, and coordinating marketing campaign development with subcontractors and suppliers. Candidates should have several years of relevant experience, including supervisory experience, with strong skills in brand management, public relations, stakeholder management, and marketing analytics tools. Pay ranges from $86,600 to $144,400 per year, plus eligibility for an annual incentive bonus.

Marketing Communication Specialist Full Description

Job Summary

Coordinate and manage product promotion and marketing communication activities that raise customer awareness of product offerings.

Responsibilities

Managing marketing communications - Develop and deliver marketing communications campaigns across all media to support the business plan and increase sales.
Managing brand strategy and effectiveness - Manage brand(s) and implement brand plans within brand guidelines, and analyze and report on brand effectiveness to the business.
Leading strategic partnering - Lead strategic partnering projects and initiatives, ensuring alignment with partners, establishing mutually beneficial relationships, and contribute to partnership agreement negotiations.
Exploring digital marketing capabilities - Explore new opportunities and trends across the digital marketing space and support implementation of specific capability-building initiatives outlined in the digital marketing capability road map.
Coordinating Marketing Campaign Development - Coordinate activities of subcontractors and suppliers and act as their primary point of contact while working within an established contract to deliver successful advertising, promotion, and other marketing campaigns.
Contributing to stakeholder engagement - Contribute to stakeholder engagement by identifying stakeholders; by finding out their needs, issues, and concerns; and by reacting to these needs, issues, and concerns, arranging meetings and events and drafting supporting materials to promote understanding and commitment.
Developing communications/marketing for Services - Develop and deliver communications and marketing campaigns across all media to promote awareness of, and engagement with, services.
Assisting in brand positioning - Assist in achieving brand positioning and contribute ideas to brand plans.
Communicating leadership and direction - Communicate the local action plan; explain how this relates to the function's strategy and action plan and to the broader organization's mission and vision; motivate people to achieve local business goals.
Developing marketing planning - Develop tactical marketing campaigns to assist in the achievement of operational marketing goals.
Providing organizational capability building - Provide coaching to team members to develop their skills.
Responding to performance management - Respond to personal objectives and use performance management systems to improve personal performance; or monitor the performance of the team, allocate work and review completion, take appropriate corrective action to ensure timeliness and quality, and contribute to formal individual performance management and appraisal.

Requirements

Experience enables job holder to deal with the majority of situations and to advise others (Over 3 years to 6 years).
Experience of supervising and directing people and other resources to achieve specific end results within limited timeframes (13 months to 3 years).
Experience with brand management and development, media and public relations management, and stakeholder expectation management.
Experience with customer segmentation, target market identification, and customer and market analysis.
Experience with strategic planning and analysis, campaign management, and marketing commercialization.
Experience with data management techniques in marketing, and with marketing automation platforms, CMS, social media management tools, and marketing analytics platforms.
Exceptional planning and organizing skills, and excellent verbal communication skills.

Work in a Way That Works for You

We promote a healthy work-life balance and offer flexible working options. Our benefits include wellbeing initiatives, shared parental leave, study assistance, and sabbaticals—supporting both your immediate responsibilities and long-term goals.

Working for You

We offer a comprehensive benefits package, including:

Health benefits: medical, dental, and vision coverage
Retirement benefits: 401(k) with match and Employee Share Purchase Plan
Wellbeing: wellness platform, Headspace subscription, and Employee Assistance Programs
Insurance: short- and long-term disability, life, accidental death, critical illness, and hospital indemnity
Family benefits: parental leave, adoption, and surrogacy support
Savings accounts: HSA, FSA, dependent care, and commuter benefits
Paid time off, plus volunteer and Employee Resource Group participation days

About the Business

As a global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes. By combining trusted content with advanced analytics, we support research, education, and clinical practice.

U.S. National Base Pay Range: $86,600 - $144,400. Geographic differentials may apply in some locations to better reflect local market rates. This job is eligible for an annual incentive bonus.

Original Job Description

Job Summary

Coordinate and manage product promotion and marketing communication activities that raise customer awareness of product offerings.

Responsibilities

Managing marketing communications - Develop and deliver marketing communications campaigns across all media to support the business plan and increase sales.
Managing brand strategy and effectiveness - Manage brand(s) and implement brand plans within brand guidelines, and analyze and report on brand effectiveness to the business.
Leading strategic partnering - Lead strategic partnering projects and initiatives, ensuring alignment with partners, establishing mutually beneficial relationships, and contribute to partnership agreement negotiations.
Exploring digital marketing capabilities - Explore new opportunities and trends across the digital marketing space and support implementation of specific capability-building initiatives outlined in the digital marketing capability road map.
Coordinating Marketing Campaign Development - Coordinate activities of subcontractors and suppliers and act as their primary point of contact while working within an established contract to deliver successful advertising, promotion, and other marketing campaigns.
Contributing to stakeholder engagement - Contribute to stakeholder engagement by identifying stakeholders; by finding out their needs, issues, and concerns; and by reacting to these needs, issues, and concerns, arranging meetings and events and drafting supporting materials to promote understanding and commitment.
Developing communications/marketing for Services - Develop and deliver communications and marketing campaigns across all media to promote awareness of, and engagement with, services.
Assisting in brand positioning - Assist in achieving brand positioning and contribute ideas to brand plans.
Communicating leadership and direction - Communicate the local action plan; explain how this relates to the function's strategy and action plan and to the broader organization's mission and vision; motivate people to achieve local business goals.
Developing marketing planning - Develop tactical marketing campaigns to assist in the achievement of operational marketing goals.
Providing organizational capability building - Provide coaching to team members to develop their skills.
Responding to performance management - Respond to personal objectives and use performance management systems to improve personal performance; or monitor the performance of the team, allocate work and review completion, take appropriate corrective action to ensure timeliness and quality, and contribute to formal individual performance management and appraisal.

Requirements

Experience enables job holder to deal with the majority of situations and to advise others (Over 3 years to 6 years).
Experience of supervising and directing people and other resources to achieve specific end results within limited timeframes (13 months to 3 years).
Experience with brand management and development, media and public relations management, and stakeholder expectation management.
Experience with customer segmentation, target market identification, and customer and market analysis.
Experience with strategic planning and analysis, campaign management, and marketing commercialization.
Experience with data management techniques in marketing, and with marketing automation platforms, CMS, social media management tools, and marketing analytics platforms.
Exceptional planning and organizing skills, and excellent verbal communication skills.

Work in a Way That Works for You

Working for You

We offer a comprehensive benefits package, including:

Health benefits: medical, dental, and vision coverage
Retirement benefits: 401(k) with match and Employee Share Purchase Plan
Wellbeing: wellness platform, Headspace subscription, and Employee Assistance Programs
Insurance: short- and long-term disability, life, accidental death, critical illness, and hospital indemnity
Family benefits: parental leave, adoption, and surrogacy support
Savings accounts: HSA, FSA, dependent care, and commuter benefits
Paid time off, plus volunteer and Employee Resource Group participation days

About the Business

U.S. National Base Pay Range: $86,600 - $144,400. Geographic differentials may apply in some locations to better reflect local market rates. This job is eligible for an annual incentive bonus.

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Marketing Communication Specialist

Edtech.com's Summary

Marketing Communication Specialist Full Description

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