Marketing Communication Specialists

This position operates on a standard work week with designated in-office days and remote work opportunities, with occasional evenings and weekends.

Provide on-site support marketing events, including occasional evenings and weekends.

University of Utah Health Marketing & Communications Specialist supports the planning, development, and execution of integrated marketing and communications initiatives that align with strategic priorities established by executive leadership, hospitals, clinics, departments, and service lines.

This role helps advance system-wide patient visit goals; increase awareness among key audiences; enhance visibility of clinical services, physicians, and programs; and strengthen the U of U Health brand. The specialist translates complex clinical information into clear, compelling marketing strategies and content that support service-line growth and organizational priorities.

The ideal candidate is a strategic marketer, strong writer, organized project manager, and creative thinker who thrives in a collaborative environment.

Learn more about the great benefits of working for University of Utah: benefits.utah.edu

Responsibilities:

1. Establish positioning, research target audiences, set specific goals and objectives, and develop marketing plans to reach consumers through appropriate marketing channels.

2. Gather consumer and market insight data to inform strategies, increase customer conversions, and generate more qualified leads.

3. Conceptualize and execute on multi-channel campaigns across the consumer journey ensuring the alignment of messaging across all channels.

4. Develop creative briefs to guide creative direction for marketing campaigns that meet objectives for all advertising and public-facing communications including digital, print, and video assets.

5. Evaluate effectiveness and impact of marketing campaigns and strategies through evaluating key performance metrics and optimizing as necessary.

6. Establish and nurture relationships with internal and external stakeholders to ensure a collaborative working environment with the marketing and communications department.

7. Plan, organize, and manage events.

8. Adhere to project timelines by following through on project details and coordinating multiple tasks/projects simultaneously.

EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience).

Marketing Communication Specialist, III: Requires a bachelor’s (or equivalency) + 6 years or a master’s (or equivalency) + 4 years of directly related work experience.

Work Environment and Level of Frequency Typically Required:

Physical Requirements and Level of Frequency That May Be Required:

Preferences:

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.


This position may require the successful completion of a criminal background check and/or drug screen.


The University of Utah values candidates who have experience working in settings with students and possess a strong commitment to improving access to higher education.


Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.


Consistent with state and federal law, the University of Utah does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.


To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Title IX (OEO). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at the: University of Utah Non‑Discrimination page.




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As per University of Utah policy 5-108: Transfer of Benefits Eligible Staff Members, a new hire to the University of Utah who is still serving a 12 month probationary period will not be hired into another University of Utah job (a transfer) until the successful completion of the probationary period.