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The University of West Alabama
Marketing Communications Coordinator for Advancement
Blackbaud
CRM
Interfolio
Edtech.com's Summary
University of West Alabama is hiring a Marketing Communications Coordinator for Advancement. The coordinator manages communications between the Office of Communications and Marketing and the Division of Institutional Advancement, develops content for alumni and donor engagement, and coordinates related projects to align with the university's brand and strategic goals.
Highlights
- Serve as primary communications liaison for Institutional Advancement, including Alumni Affairs and Development/Giving.
- Develop and edit print and digital content such as profiles, stories, emails, newsletters, and event materials.
- Support communications for alumni engagement, fundraising initiatives, and donor recognition.
- Coordinate communications projects from planning to completion, managing timelines and approvals.
- Collaborate with communications team to ensure institutional branding and messaging alignment.
- Use tools including email marketing platforms, CMS, social media, analytics, and Blackbaud Raiser's Edge NXT CRM.
- Required bachelor’s degree in communications, marketing, journalism, public relations, or related field with minimum 2 years relevant experience.
- Strong writing, editing, organizational skills, and ability to manage multiple projects with deadlines.
- Preferred experience in higher education or nonprofit communications, alumni engagement, and fundraising support.
- Familiarity with digital communications platforms, content management systems, and CRM software.
Marketing Communications Coordinator for Advancement Full Description
Marketing Communications Coordinator for Advancement
University of West Alabama: Communications and Marketing
Location
University of West Alabama
Open Date
Apr 28, 2026
Description
The Marketing Communications Coordinator for Advancement serves as the primary communications liaison between the Office of Communications and Marketing and the Division of Institutional Advancement, including the Offices of Alumni Affairs and Development/Giving.
This position supports the development and implementation of communications that promote alumni engagement, philanthropic giving, and donor stewardship. Working within a centralized communications team, the coordinator collaborates with advancement staff and communications colleagues to produce content and coordinate projects that align with the University’s brand, messaging, and strategic priorities.
Duties and Responsibilities
- Serve as the primary communications contact for Institutional Advancement, working closely with its staff in Alumni Affairs and Development/Giving to support communications needs and priorities.
- Develop and edit content for print and digital communications, including alumni and donor profiles, impact stories, email communications, newsletters, website content, and event promotion materials.
- Support communications related to alumni engagement, events, fundraising initiatives, and donor recognition efforts.
- Coordinate communications projects from planning through completion, including managing timelines, gathering content, and facilitating review and approval processes.
- Collaborate with members of the communications and marketing team to execute projects and ensure alignment with institutional messaging and branding.
- Utilize communications and marketing tools, including email marketing platforms, content management systems, social media tools, analytics platforms, and advancement systems such as Blackbaud Raiser’s Edge NXT, to support the delivery of communications.
- Assist in supporting targeted or segmented communications in coordination with advancement staff, as appropriate.
- Contribute to broader communications and marketing initiatives and perform other duties as assigned.
Qualifications
Required Qualifications
- Bachelor’s degree in communications, marketing, journalism, public relations, or a related field
- Minimum 2 years demonstrated success in communications, marketing, public relations, or a related field
- Strong writing, editing, and organizational skills
- Ability to manage multiple projects and meet deadlines
- Ability to work collaboratively with a variety of stakeholders
Preferred Qualifications
- Experience in higher education, nonprofit, or related environment
- Experience supporting communications related to alumni engagement, fundraising, or external relations
- Familiarity with digital communications platforms and content management systems
- Familiarity with Blackbaud Raiser’s Edge NXT or similar CRM systems
Knowledge, Skills, and Abilities
- Strong written and verbal communication skills
- Ability to develop content for a variety of audiences
- Strong attention to detail and organizational skills
- Ability to manage multiple priorities in a deadline-driven environment
- Proficiency with standard communications and marketing tools
- Understanding of how communications support engagement and institutional goals
FLSA: Exempt
Before hiring, the final candidate(s) must successfully pass a pre-employment background investigation, including information obtained from social media and other internet sources.
Application Instructions
To Apply: When you select "Apply Now," you will be prompted to provide the following:
- Cover Letter.
- A current resume or CV.
- Transcripts of all college work. Unofficial transcripts will suffice for application. Official transcripts must be submitted immediately upon employment.
- Email and phone number of three professional references. Reference letters may be requested later.
Application Process
This institution is using Interfolio's Faculty Search to conduct this search. Applicants to this position receive a free Dossier account and can send all application materials, including confidential letters of recommendation, free of charge.
Equal Employment Opportunity Statement
The University of West Alabama does not discriminate on the basis of race, religion, hearing status, personal appearance, color, sex, pregnancy, political affiliation, creed, ethnicity, national origin (including ancestry), citizenship status, physical or mental disability (including perceived disability), age, marital status, sexual orientation, gender identity, gender expression, veteran or military status, predisposing genetic characteristics, domestic violence victim status, or any other protected category under applicable local, state, or federal law, including protections for those opposing discrimination or participating in any grievance process on campus, with the Equal Employment Opportunity Commission, or other human rights agencies.
AA/EO Employer.
Minority applications encouraged.
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