Marketing & Communications Coordinator (Social Media)

🇺🇸 New Brunswick, NJ

🕑 Full-Time

💰 $65K - $93K

💻 Communications

🗓️ November 14th, 2025

Canva Hootsuite

Edtech.com's Summary

Rutgers University is hiring a Marketing & Communications Coordinator (Social Media) to lead social media strategy and content management for the Rutgers Cancer Institute. The role involves managing multiple platforms, creating engaging oncology-related digital content, and executing social media plans aligned with institutional goals to educate and inspire diverse audiences.

Highlights

Lead social media strategy, content creation, and management across Facebook, Instagram, LinkedIn, X/Twitter, YouTube, and BlueSky for Rutgers Cancer Institute.

Develop and implement social media initiatives to increase patient engagement, outreach, education, fundraising, and brand awareness.

Create videos, reels, graphics, infographics, and other engaging content, including coverage of major oncology conferences such as ASCO and ASH Annual Meetings.

Serve as the oncology content expert and collaborate with Rutgers Cancer Institute staff, faculty, and RWJBarnabas Health marketing teams.

Work closely with the RWJBarnabas Health corporate social media team to amplify posts.

Required software proficiency includes Adobe Creative Suite (Photoshop, Premiere Pro, Express), HootSuite, Microsoft Office, and familiarity with social media platforms noted above.

Minimum qualification: Bachelor's degree in Marketing, Communications, Digital Communications, Media, Graphic Arts, or related field plus 3 years professional social media management experience; equivalent education/experience considered.

Preferred qualifications: Experience in healthcare or nonprofit social media, graphic design skills (including Canva), and experience in academic or cancer center settings.