Marketing Communications Management

Edtech.com's Summary

University of Utah is hiring an Associate Director of Digital Marketing and Communications. The role leads digital strategy, execution, and performance across University Connected Learning by overseeing paid and organic marketing, web content management, analytics, and integrated communications. This position manages a cross-functional team, collaborates with creative and program teams, and uses data-driven insights to optimize marketing campaigns across various digital channels.

Highlights

Lead digital marketing strategy across paid and organic channels

Manage campaign planning, execution, optimization, and performance tracking across search, social, display, and web

Oversee digital analytics and reporting using tools like Google Analytics and Agency Analytics

Supervise web content updates and ensure websites meet accessibility and brand standards, working with CMS platforms including Modern Campus

Manage a cross-functional team including paid media, social media, web content, and communications

Collaborate closely with program, creative, analytics, and IT teams to align marketing efforts

Handle digital marketing budgets and relationships with external agencies and platform partners such as Google and Meta

Required skills: digital marketing strategy, paid media, social media, analytics platforms, CMS familiarity, HTML and CSS basic knowledge

Qualifications: Bachelor’s degree with 10 years or Master’s degree with 8 years of directly related experience

Compensation range: $68,545 to $95,545 annually

Marketing Communications Management Full Description

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Announcement

Details

Open Date	06/12/2026
Requisition Number	PRN45284B
Job Title	Marketing Communications Management
Working Title	Associate Director of Digital Marketing & Comm
Career Progression Track	M00
Track Level	M2 - Senior Supervisor
FLSA Code	Administrative
Patient Sensitive Job Code?	No
Standard Hours per Week	40
Full Time or Part Time?	Full Time
Shift	Day
Work Schedule Summary	- Monday – Friday; 8:00 am – 5:00 pm - Hybrid work opportunity: Employee must reside in the state of Utah, but will have the opportunity to work a hybrid schedule of in-person and remote work
VP Area	Academic Affairs
Department	02199 - Marketing & Development
Location	Campus
City	Salt Lake City, UT
Type of Recruitment	External Posting
Pay Rate Range	68,545 - 95,545
Close Date	09/12/2026
Priority Review Date (Note - Posting may close at any time)
Job Summary	Marketing Communications Management The Associate Director of Digital Marketing and Communications leads digital strategy, execution, and performance across University Connected Learning. This role oversees paid and organic marketing, web content and updates, analytics and reporting, and integrated communications. This position translates business goals into clear digital strategies, ensures campaigns run effectively across channels, and uses data to guide decisions. The role manages a cross-functional team spanning paid media, social media, web content, analytics, and communications, and works closely with creative, program, and leadership teams to deliver coordinated marketing efforts. Learn more about the great benefits of working for University of Utah: benefits.utah.edu The department may choose to hire at any of the below job levels and associated pay rates based on their business need and budget.
Responsibilities	Associate Director, Marketing Communications Management Digital Strategy and Performance Lead digital marketing strategy across paid and organic channels Translate program and enrollment goals into measurable digital campaigns Oversee campaign planning, execution, optimization, and performance tracking across search, social, display, and web Define and monitor KPIs and ensure consistent reporting across campaigns Use performance data to improve results and inform future strategy Evaluate and implement new tools, platforms, and approaches Analytics and Reporting Oversee digital analytics and reporting using tools such as Google Analytics and Agency Analytics Ensure reporting is accurate, consistent, and usable across teams Provide clear insights to leadership and program stakeholders Conduct ad hoc analysis to answer business questions Lead testing and optimization efforts, including A/B testing across digital channels Web and Digital Experience Oversee web content strategy, updates, and performance across CMS platforms, including Modern Campus Ensure websites are accurate, accessible, and aligned with brand and user experience standards Partner with web and IT teams to improve usability and conversion performance Maintain working knowledge of HTML and CSS to guide decisions and troubleshooting Team Leadership Manage a cross-functional team that includes: Paid digital and media Social media (organic and paid) Web content and updates Communications and public relations Set priorities, manage workflows, and ensure work is delivered consistently Coach and support team development Ensure projects and decisions are clearly documented and tracked Communications and Integration Oversee digital communications and PR alignment with marketing campaigns Ensure messaging is consistent across channels Support integrated campaign planning across marketing, creative, and program teams Bring a clear digital perspective into broader planning conversations Collaboration Partner with program teams, creative, analytics, and IT to align priorities Provide digital guidance to internal stakeholders Ensure campaigns reflect audience needs and program goals Maintain strong working relationships across teams Operations, Partnerships, and Budget Manage digital marketing budgets across channels Oversee relationships with external agencies and vendors, including planning, execution, and performance accountability Manage relationships with platform partners such as Google and Meta, leveraging those partnerships for strategy, optimization, and access to platform insights Ensure resources are used effectively and aligned with performance goals Qualifications Experience leading digital marketing strategy and execution across multiple channels Strong understanding of paid media, social media, and web strategy Experience with analytics platforms such as Google Analytics and Agency Analytics Familiarity with CMS platforms, including Modern Campus, and working knowledge of HTML and CSS Experience managing external agencies and vendor relationships Experience managing teams and cross-functional work Strong analytical and decision-making skills Clear communication style with both technical and non-technical stakeholders
Minimum Qualifications	EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience). Associate Director, Marketing Communications Management: Requires a bachelor’s (or equivalency) + 10 years or a master’s (or equivalency) + 8 years of directly related work experience.
Preferences
Type	Benefited Staff
Special Instructions Summary
Additional Information	The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules. This position may require the successful completion of a criminal background check and/or drug screen. The University of Utah values candidates who have experience working in settings with students and possess a strong commitment to improving access to higher education. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities. Consistent with state and federal law, the University of Utah does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both. To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Title IX (OEO). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at the: University of Utah Non‑Discrimination page. Online reports may be submitted at https://oeo.utah.edu https://publicsafety.utah.edu/safetyreport/ This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South. As per University of Utah policy 5-108: Transfer of Benefits Eligible Staff Members, a new hire to the University of Utah who is still serving a 12 month probationary period will not be hired into another University of Utah job (a transfer) until the successful completion of the probationary period.

Posting Specific Questions

Required fields are indicated with an asterisk (*).

* What is your highest level of completed education?
- None
- High School Diploma or Equivalent
- Associate Degree
- Bachelor's Degree
- Master's Degree
- Doctorate Degree
* How many years of related work experience do you have?
- Less than 2 years
- 2 years or more, but less than 4 years
- 4 years or more, but less than 6 years
- 6 years or more, but less than 8 years
- 8 years or more, but less than 10 years
- 10 years or more, but less than 12 years
- 12 years or more, but less than 14 years
- 14 years or more

Applicant Documents

Required Documents

Resume
Cover Letter
List of References

Optional Documents

University Human Resource Management
250 East 200 South, Suite 125 Salt Lake City, UT 84111
Contact us: (801) 581-2169 By Email: employment@utah.edu

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Original Job Description

Toggle navigation

Marketing Communications Management Bookmark this Posting Print Preview | Apply for this Job

Announcement

Details

Open Date	06/12/2026
Requisition Number	PRN45284B
Job Title	Marketing Communications Management
Working Title	Associate Director of Digital Marketing & Comm
Career Progression Track	M00
Track Level	M2 - Senior Supervisor
FLSA Code	Administrative
Patient Sensitive Job Code?	No
Standard Hours per Week	40
Full Time or Part Time?	Full Time
Shift	Day
Work Schedule Summary	- Monday – Friday; 8:00 am – 5:00 pm - Hybrid work opportunity: Employee must reside in the state of Utah, but will have the opportunity to work a hybrid schedule of in-person and remote work
VP Area	Academic Affairs
Department	02199 - Marketing & Development
Location	Campus
City	Salt Lake City, UT
Type of Recruitment	External Posting
Pay Rate Range	68,545 - 95,545
Close Date	09/12/2026
Priority Review Date (Note - Posting may close at any time)
Job Summary	Marketing Communications Management The Associate Director of Digital Marketing and Communications leads digital strategy, execution, and performance across University Connected Learning. This role oversees paid and organic marketing, web content and updates, analytics and reporting, and integrated communications. This position translates business goals into clear digital strategies, ensures campaigns run effectively across channels, and uses data to guide decisions. The role manages a cross-functional team spanning paid media, social media, web content, analytics, and communications, and works closely with creative, program, and leadership teams to deliver coordinated marketing efforts. Learn more about the great benefits of working for University of Utah: benefits.utah.edu The department may choose to hire at any of the below job levels and associated pay rates based on their business need and budget.
Responsibilities	Associate Director, Marketing Communications Management Digital Strategy and Performance Lead digital marketing strategy across paid and organic channels Translate program and enrollment goals into measurable digital campaigns Oversee campaign planning, execution, optimization, and performance tracking across search, social, display, and web Define and monitor KPIs and ensure consistent reporting across campaigns Use performance data to improve results and inform future strategy Evaluate and implement new tools, platforms, and approaches Analytics and Reporting Oversee digital analytics and reporting using tools such as Google Analytics and Agency Analytics Ensure reporting is accurate, consistent, and usable across teams Provide clear insights to leadership and program stakeholders Conduct ad hoc analysis to answer business questions Lead testing and optimization efforts, including A/B testing across digital channels Web and Digital Experience Oversee web content strategy, updates, and performance across CMS platforms, including Modern Campus Ensure websites are accurate, accessible, and aligned with brand and user experience standards Partner with web and IT teams to improve usability and conversion performance Maintain working knowledge of HTML and CSS to guide decisions and troubleshooting Team Leadership Manage a cross-functional team that includes: Paid digital and media Social media (organic and paid) Web content and updates Communications and public relations Set priorities, manage workflows, and ensure work is delivered consistently Coach and support team development Ensure projects and decisions are clearly documented and tracked Communications and Integration Oversee digital communications and PR alignment with marketing campaigns Ensure messaging is consistent across channels Support integrated campaign planning across marketing, creative, and program teams Bring a clear digital perspective into broader planning conversations Collaboration Partner with program teams, creative, analytics, and IT to align priorities Provide digital guidance to internal stakeholders Ensure campaigns reflect audience needs and program goals Maintain strong working relationships across teams Operations, Partnerships, and Budget Manage digital marketing budgets across channels Oversee relationships with external agencies and vendors, including planning, execution, and performance accountability Manage relationships with platform partners such as Google and Meta, leveraging those partnerships for strategy, optimization, and access to platform insights Ensure resources are used effectively and aligned with performance goals Qualifications Experience leading digital marketing strategy and execution across multiple channels Strong understanding of paid media, social media, and web strategy Experience with analytics platforms such as Google Analytics and Agency Analytics Familiarity with CMS platforms, including Modern Campus, and working knowledge of HTML and CSS Experience managing external agencies and vendor relationships Experience managing teams and cross-functional work Strong analytical and decision-making skills Clear communication style with both technical and non-technical stakeholders
Minimum Qualifications	EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience). Associate Director, Marketing Communications Management: Requires a bachelor’s (or equivalency) + 10 years or a master’s (or equivalency) + 8 years of directly related work experience.
Preferences
Type	Benefited Staff
Special Instructions Summary
Additional Information	The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules. This position may require the successful completion of a criminal background check and/or drug screen. The University of Utah values candidates who have experience working in settings with students and possess a strong commitment to improving access to higher education. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities. Consistent with state and federal law, the University of Utah does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both. To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Title IX (OEO). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at the: University of Utah Non‑Discrimination page. Online reports may be submitted at https://oeo.utah.edu https://publicsafety.utah.edu/safetyreport/ This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South. As per University of Utah policy 5-108: Transfer of Benefits Eligible Staff Members, a new hire to the University of Utah who is still serving a 12 month probationary period will not be hired into another University of Utah job (a transfer) until the successful completion of the probationary period.

Posting Specific Questions

Required fields are indicated with an asterisk (*).

* What is your highest level of completed education?
- None
- High School Diploma or Equivalent
- Associate Degree
- Bachelor's Degree
- Master's Degree
- Doctorate Degree
* How many years of related work experience do you have?
- Less than 2 years
- 2 years or more, but less than 4 years
- 4 years or more, but less than 6 years
- 6 years or more, but less than 8 years
- 8 years or more, but less than 10 years
- 10 years or more, but less than 12 years
- 12 years or more, but less than 14 years
- 14 years or more

Applicant Documents

Required Documents

Resume
Cover Letter
List of References

Optional Documents

University Human Resource Management
250 East 200 South, Suite 125 Salt Lake City, UT 84111
Contact us: (801) 581-2169 By Email: employment@utah.edu

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Marketing Communications Management

Edtech.com's Summary

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