Stanbridge University
Marketing Coordinator
CRM
Edtech.com's Summary
Stanbridge University is hiring a Marketing Coordinator to execute and optimize multi-channel marketing campaigns that enhance brand visibility and drive enrollment growth. The role involves campaign management, performance analysis, vendor coordination, and data-driven strategy support while working closely with internal teams and external partners.
Highlights
- Execute and optimize marketing campaigns across digital and traditional channels aligned with strategic goals.
- Analyze campaign metrics such as CTR, CPC, conversion rates, and engagement to provide actionable insights.
- Coordinate with advertising vendors and internal departments to ensure campaign consistency and timely delivery.
- Conduct market research and support data-informed marketing strategy development.
- Lead or assist in projects related to content marketing, CRO, CRM automation, or analytics to improve marketing efficiency.
- Proficiency required in Excel with pivot tables and data analysis; experience with marketing or analytics platforms.
- Preferred experience with Google Analytics, Meta Ads, SEMRush, WordPress, Mailchimp, and CRM/marketing automation tools.
- Compensation ranges from $25.00 to $26.00 per hour based on education, experience, and internal equity.
- Bachelor’s degree required, preferably in Marketing, Communications, Business, or a related field.
- Customer focus includes prospective students and cross-functional university departments.
Marketing Coordinator Full Description
Marketing Coordinator
Stanbridge University is seeking a data-driven Marketing Coordinator to support the execution and optimization of strategic marketing initiatives that elevate brand visibility, drive enrollment growth, and strengthen engagement across multiple channels.
Reporting to the Director of Marketing and Marketing Operations Manager, this role combines campaign execution, performance analysis, vendor coordination, and continuous optimization. The ideal candidate thrives in a metrics-driven environment, enjoys translating data into actionable insights, and is comfortable working across multiple marketing platforms.
This role offers exposure to multi-channel campaign management and opportunities to develop specialization in areas such as content marketing, conversion rate optimization (CRO), CRM automation, or marketing analytics.
Key Responsibilities
Campaign Execution & Optimization
- Execute marketing campaigns across digital and non-digital channels in alignment with strategic objectives
- Monitor campaign performance on a weekly, monthly, and quarterly basis
- Recommend and implement optimizations based on performance data and trends
- Ensure marketing calendar activities are executed on time and aligned with priorities
Analytics & Performance Tracking
- Analyze campaign performance metrics including CTR, CPC, conversion rate, and engagement trends
- Translate data into actionable insights and recommendations
- Prepare and present performance reports and findings to the marketing team
Vendor & Cross-Functional Coordination
- Coordinate with advertising vendors to support campaign execution and performance
- Maintain vendor communication, timelines, and deliverables
- Partner with internal departments to ensure alignment and consistency across marketing initiatives
Research & Strategy Support
- Conduct market research, surveys, and student data analysis to inform strategy
- Support development of data-informed marketing strategies and initiatives
- Contribute to campaign planning and optimization discussions
Special Projects & Growth Areas
- Support or lead projects in areas such as content marketing, CRO, CRM automation, or analytics
- Identify opportunities to improve marketing efficiency and performance
- Assist in testing and implementing new tools, platforms, or strategies
Qualifications
Required
- Bachelor’s degree from an accredited institution (Marketing, Communications, Business, or related field preferred)
- Strong ability to interpret and report on marketing performance data
- Experience supporting campaigns with measurable outcomes (e.g., CTR, CPC, conversion rate, engagement growth)
- Proficiency in Excel, including pivot tables, data analysis, and reporting
- Experience working with marketing or analytics platforms
- Strong written and verbal communication skills
- Highly organized, detail-oriented, and able to manage multiple projects
Preferred
- Experience with tools such as Google Analytics, Meta Ads, TikTok, SEMRush, WordPress, Mailchimp, or similar platforms
- Experience with social media analytics or content marketing tools (e.g., Sprout Social)
- Familiarity with CRM systems or marketing automation tools
- Strong critical thinking and problem-solving skills
- Experience in a fast-paced, performance-driven marketing environment
Compensation
- $25.00–$26.00 per hour
- Compensation is based on education, experience, and internal equity considerations
Conditions of Employment
- A job-related assessment may be required during the interview process
- Must be able to perform each essential duty satisfactorily and be physically present in the office as required
- Employment verification will be conducted to validate work experience per accreditation standards
- Offers of employment are contingent upon successful completion of a background check
- Official transcripts are required prior to hire; degrees earned outside the United States must be evaluated by a recognized credential evaluation service
- Must be legally authorized to work in the United States without sponsorship
- Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions
Work Environment
- Standard office environment with frequent collaboration across departments and vendors
- Duties are typically performed while sitting at a desk or computer workstation
- Subject to frequent interruptions, noise, and competing deadlines
Physical Demands
- Regularly sits for extended periods
- Proficient in using electronic keyboards and office equipment
- Effective verbal communication in person and by phone
- Ability to lift, carry, and/or move objects weighing 10–25 pounds as needed
Employee Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k)
- Exciting university events
- Seasonal motivational health and wellness challenges
- Work/Life Balance initiatives
- Onsite wellness program
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
Institutional Values
- Diversity and Inclusion: Stanbridge University is committed to fostering an inclusive learning environment that reflects diverse backgrounds and perspectives
- Innovation and Technology: We embrace advanced tools and strategies to enhance engagement and performance
- Community Engagement: Through initiatives such as Stanbridge outREACH, we contribute to local and global communities
Equal Opportunity Employer
Stanbridge University is an Equal Opportunity Employer. We are committed to building a diverse and inclusive workplace and do not discriminate on any protected basis. All qualified applicants are encouraged to apply.
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