University of South Carolina
Marketing & Engagement Coordinator
🇺🇸 Columbia, SC
🕑 Full-Time
💰 $45K - $56K
💻 Marketing
🗓️ June 4th, 2025
SaaS
Edtech.com's Summary
University of South Carolina is hiring a Marketing & Engagement Coordinator. The position requires leading marketing campaigns, offering strategic event support, and fostering campus-wide engagement among staff and students. Responsibilities include coordinating with both campus and external partners to ensure a unified presence for the Division of Student Affairs and Academic Support.
Highlights
- Lead marketing campaigns and event support
- Use Adobe Creative Suite (InDesign, Photoshop, Illustrator)
- Starting salary: $45,133, with a range up to $56,416
- Bachelor's degree and 1+ years of related experience required
- Coordinate logistics for student-focused events
- Supervise student workers and manage marketing materials
- Evaluate and monitor engagement metrics
Marketing & Engagement Coordinator Full Description
Marketing & Engagement Coordinator
Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.
We are only accepting applications submitted by July 1, 2025.
Posting Number | STA00425PO25
Job Family | Communications and Marketing
Job Function | Marketing Communications
USC Market Title | Marketing Communications Specialist
Link to USC Market Title | https://uscjobs.sc.edu/titles/132434
Job Level | P1 - Professional
Business Title (Internal Title) | Marketing & Engagement Coordinator
Campus | Columbia
Work County | Richland
College/Division | Division of Student Affairs and Academic Support
Department | SAAS Communications
State Pay Band | 5
Approved Starting Salary | $45,133
Advertised Salary Range | $45,133 - $56,416
Location of Vacancy |
Part/Full Time | Full Time
Hours per Week | 37.5
Work Schedule | Standard working schedule: 8:30am – 5:00pm
Must be willing to work a flexible schedule to meet the needs of the department.
Basis | 12 months
Job Search Category | Communication Services
Job Family | Communications and Marketing
Job Function | Marketing Communications
USC Market Title | Marketing Communications Specialist
Link to USC Market Title | https://uscjobs.sc.edu/titles/132434
Job Level | P1 - Professional
Business Title (Internal Title) | Marketing & Engagement Coordinator
Campus | Columbia
Work County | Richland
College/Division | Division of Student Affairs and Academic Support
Department | SAAS Communications
State Pay Band | 5
Approved Starting Salary | $45,133
Advertised Salary Range | $45,133 - $56,416
Location of Vacancy |
Part/Full Time | Full Time
Hours per Week | 37.5
Work Schedule | Standard working schedule: 8:30am – 5:00pm
Must be willing to work a flexible schedule to meet the needs of the department.
Basis | 12 months
Job Search Category | Communication Services
About USC
About University of South Carolina
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.
Benefits for FTE Positions
The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.
Position Description
Advertised Job Summary | Marketing & Engagement Coordinator Do you have a keen eye for detail and a passion for crafting visually stunning publications? Are you proficient in coordinating marketing logistics for significant student-focused events and initiatives? Are you adept at creating engaging content for digital platforms and social media using Adobe Creative Suite, including InDesign, Photoshop, and Illustrator? Are you able to work collaboratively and communicate effectively with cross-functional teams? The Marketing & Engagement Coordinator plays a crucial role in promoting the programs, services, and mission of the Division of Student Affairs and Academic Support (SAAS). This position entails leading marketing campaigns, providing strategic event support, and fostering campus-wide engagement among staff and students. By working closely with both campus and external partners, the coordinator ensures a cohesive and unified presence for the division.
Collaborate with the project manager and internal stakeholders to coordinate and carry out marketing ticket requests. Coordinate marketing logistics for major student-focused events and initiatives. Serve as the lead for all New Student Orientation Resource Fairs, including coordination of staffing, logistics, and promotional materials. Recruit, train, schedule, and supervise student workers and graduate assistants who support marketing and outreach efforts. Oversee inventory, place orders as needed and, coordinate the timely distribution of materials for events and campaigns. Monitor and analyze engagement metrics to assess the effectiveness of marketing campaigns and initiatives.
Perks:
Full-time pay with a 37.5 work week. Generous paid time off. An engaging and collaborative on-campus environment. Our location is next to the iconic UofSC Horseshoe, surrounded by amenities, so you will love where you work! Opportunities for professional development. Eligible for enrollment in the Public Service Loan Forgiveness Program Working at a globally recognized, high-impact research university committed to a superior student experience.
https://www.youtube.com/watch?v=BALBcUSl7ck
Job Related Minimum Required Education and Experience | Requires a bachelor’s degree in a job related field and 1 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
Required Certification, Licensure/Other Credentials
Preferred Qualifications | Master’s degree in marketing, communications, or related field and 2 years or more experience in managing marketing campaigns and projects of moderate to large complexity.
• Supervisory experience with student workers or interns.
• Experience in a higher education or student affairs setting.
Knowledge/Skills/Abilities
• Strong project management and organizational abilities, capable of handling multiple deadlines effectively.
• Excellent at managing tasks, time, and projects, ensuring smooth execution.
• Demonstrated skills in developing and executing comprehensive marketing strategies, particularly focused on digital platforms and social media.
• Proficient in Microsoft Office Suite in podcast production tools/software considered a plus.
• Outstanding written and verbal communication skills.
• Familiarity with Adobe Creative Suite (InDesign, Illustrator, Photoshop).
• Availability to work occasional evenings and weekends for key events.
Collaborate with the project manager and internal stakeholders to coordinate and carry out marketing ticket requests. Coordinate marketing logistics for major student-focused events and initiatives. Serve as the lead for all New Student Orientation Resource Fairs, including coordination of staffing, logistics, and promotional materials. Recruit, train, schedule, and supervise student workers and graduate assistants who support marketing and outreach efforts. Oversee inventory, place orders as needed and, coordinate the timely distribution of materials for events and campaigns. Monitor and analyze engagement metrics to assess the effectiveness of marketing campaigns and initiatives.
Perks:
Full-time pay with a 37.5 work week. Generous paid time off. An engaging and collaborative on-campus environment. Our location is next to the iconic UofSC Horseshoe, surrounded by amenities, so you will love where you work! Opportunities for professional development. Eligible for enrollment in the Public Service Loan Forgiveness Program Working at a globally recognized, high-impact research university committed to a superior student experience.
https://www.youtube.com/watch?v=BALBcUSl7ck
Job Related Minimum Required Education and Experience | Requires a bachelor’s degree in a job related field and 1 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
Required Certification, Licensure/Other Credentials
Preferred Qualifications | Master’s degree in marketing, communications, or related field and 2 years or more experience in managing marketing campaigns and projects of moderate to large complexity.
• Supervisory experience with student workers or interns.
• Experience in a higher education or student affairs setting.
Knowledge/Skills/Abilities
• Strong project management and organizational abilities, capable of handling multiple deadlines effectively.
• Excellent at managing tasks, time, and projects, ensuring smooth execution.
• Demonstrated skills in developing and executing comprehensive marketing strategies, particularly focused on digital platforms and social media.
• Proficient in Microsoft Office Suite in podcast production tools/software considered a plus.
• Outstanding written and verbal communication skills.
• Familiarity with Adobe Creative Suite (InDesign, Illustrator, Photoshop).
• Availability to work occasional evenings and weekends for key events.
Job Duties
Job Duty
Marketing Strategy & Campaign Implementation
Collaborate with the project manager and internal stakeholders to coordinate and carry out marketing ticket requests, ensuring messaging is consistent and aligned with divisional and university goals. Support the development of relationships with key stakeholders including university departments, student groups, community organizations, and external partners to promote collaboration and reinforce support for the division. Maintain the divisional marketing calendar and assist with monitoring deadlines to keep projects on track.
Essential Function | Yes
Percentage of Time | 30Job Duty | Event Marketing & Student Engagement Coordination
Coordinate marketing logistics for major student-focused events and initiatives, including New Student Admitted Days (typically three major weekends); Welcome Weeks and Family Weekend; and special campaigns such as game-day wellness engagement, Homecoming, Cocky Carnival and/or end-of-year celebrations. Serve as the lead for all New Student Orientation Resource Fairs, including coordination of staffing, logistics, and promotional materials. Ensure consistent brand visibility and messaging for SAAS throughout all orientation programming and related engagements.
Essential Function | Yes
Percentage of Time | 25Job Duty | Student Staff Supervision
Recruit, train, schedule, and supervise student workers and graduate assistants who support marketing and outreach efforts. Provide clear project assignments, manage work schedules, and offer ongoing mentoring to foster their professional development.
Essential Function | Yes
Percentage of Time | 20Job Duty | Promotional Item Management
Research, source, and manage branded promotional items to support divisional marketing, outreach, and engagement efforts. Oversee inventory, place orders as needed and coordinate the timely distribution of materials for events and campaigns.
Essential Function | Yes
Percentage of Time | 15Job Duty | Evaluation and Additional Support as Assigned
Monitor and analyze engagement metrics to assess the effectiveness of marketing campaigns and initiatives, providing insights and strategic recommendations for continuous improvement. Stay informed on emerging trends and best practices in marketing, communications, and digital media, particularly within the higher education landscape, to support effective planning and execution.
Essential Function | Yes
Percentage of Time | 5Job Duty | Other duties as assigned.
Essential Function | Yes
Percentage of Time | 5
Marketing Strategy & Campaign Implementation
Collaborate with the project manager and internal stakeholders to coordinate and carry out marketing ticket requests, ensuring messaging is consistent and aligned with divisional and university goals. Support the development of relationships with key stakeholders including university departments, student groups, community organizations, and external partners to promote collaboration and reinforce support for the division. Maintain the divisional marketing calendar and assist with monitoring deadlines to keep projects on track.
Essential Function | Yes
Percentage of Time | 30Job Duty | Event Marketing & Student Engagement Coordination
Coordinate marketing logistics for major student-focused events and initiatives, including New Student Admitted Days (typically three major weekends); Welcome Weeks and Family Weekend; and special campaigns such as game-day wellness engagement, Homecoming, Cocky Carnival and/or end-of-year celebrations. Serve as the lead for all New Student Orientation Resource Fairs, including coordination of staffing, logistics, and promotional materials. Ensure consistent brand visibility and messaging for SAAS throughout all orientation programming and related engagements.
Essential Function | Yes
Percentage of Time | 25Job Duty | Student Staff Supervision
Recruit, train, schedule, and supervise student workers and graduate assistants who support marketing and outreach efforts. Provide clear project assignments, manage work schedules, and offer ongoing mentoring to foster their professional development.
Essential Function | Yes
Percentage of Time | 20Job Duty | Promotional Item Management
Research, source, and manage branded promotional items to support divisional marketing, outreach, and engagement efforts. Oversee inventory, place orders as needed and coordinate the timely distribution of materials for events and campaigns.
Essential Function | Yes
Percentage of Time | 15Job Duty | Evaluation and Additional Support as Assigned
Monitor and analyze engagement metrics to assess the effectiveness of marketing campaigns and initiatives, providing insights and strategic recommendations for continuous improvement. Stay informed on emerging trends and best practices in marketing, communications, and digital media, particularly within the higher education landscape, to support effective planning and execution.
Essential Function | Yes
Percentage of Time | 5Job Duty | Other duties as assigned.
Essential Function | Yes
Percentage of Time | 5
Position Attributes
Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.
Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.
Safety Sensitive or Security Sensitive | No
Hazardous weather category | Non-Essential
Hazardous weather category | Non-Essential
Posting Detail Information
Number of Vacancies | 1
Desired Start Date |
Job Open Date | 06/03/2025
Job Close Date | 07/01/2025
Open Until Filled | No
Special Instructions to Applicant | Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.
We are only accepting applications submitted by July 1, 2025.
Quicklink for Posting | https://uscjobs.sc.edu/postings/188285
EEO Statement
The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.
Desired Start Date |
Job Open Date | 06/03/2025
Job Close Date | 07/01/2025
Open Until Filled | No
Special Instructions to Applicant | Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.
We are only accepting applications submitted by July 1, 2025.
Quicklink for Posting | https://uscjobs.sc.edu/postings/188285
EEO Statement
The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.
Supplemental Questions
Required fields are indicated with an asterisk (*).
- * Do you have a bachelor's degree in a job related field and 1 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience?
- Yes
- No
Applicant Documents
Required Documents
- Cover Letter
- Resume
- List of References and Contact Information
Optional Documents
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