Marketing Manager

Marketing Manager

Job #  | 042081
Department Code  | 34213-7031
Department  | Athletics
Job Title  | Marketing Manager
Location  | Syracuse, NY
Pay Range  | $62,400
Pay Determination  | Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate’s education, training, work experience and key competencies; the university’s strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses.
Staff Level  | S5
FLSA Status  | Exempt
Hours  | Standard University business hours.

8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)
Hours may vary based on operational needs.
Job Type  | Full-time
Campus  | Syracuse, NY
Unionized Position Code  | Not Applicable

Job Description  | The Marketing Manager of Content and Strategy will support the execution of omni-channel marketing campaigns across all Syracuse Athletics, with a focus on driving fan engagement, ticket sales, and donor revenue. Reporting to the Director of Marketing, this role will assist in developing campaign strategy while leading the creation, coordination, and distribution of content across email, social media, and web platforms.

The ideal candidate is creative, detail-oriented, and data-informed someone who thrives in a fast-paced environment and can effectively manage multiple campaigns at once. Responsibilities include collaborating with internal teams and external partners to produce content, tracking campaign performance, identifying key insights, and providing strategic recommendations to optimize results. This position is critical to enhancing the visibility of Syracuse Athletics, deepening fan engagement, and supporting revenue-generating initiatives.

Education and Experience  | Bachelor’s degree in marketing, advertising, public relations, communications, or a related field. 2-3 years of experience in digital marketing or related roles, preferably with experience supporting multi-channel marketing campaigns. Experience with content creation, social media management, email marketing platforms, and web analytics is preferred but not required. Familiarity with sports marketing or collegiate athletics is a plus.

Skills and Knowledge  | Strong digital marketing expertise with strategic knowledge of social media, SEO, and paid, earned, and owned media. Excellent communication, proofreading, and editing skills with a clear understanding of marketing messaging. Proven ability to manage multiple campaigns, meet deadlines, and exceed goals. Creative storyteller with experience in content creation and persuasive messaging. Proficient with email marketing, web platforms, Google Analytics, Google Ads, Adobe Creative Suite, and MS Office. Effective interpersonal skills to align teams and manage projects with attention to detail.

Responsibilities  | Plan, develop, and implement simultaneous paid media strategies to convert audience to directly. Purchase and/or drive new leads through appropriate channels including but not limited to email, web and social media (Facebook, Twitter, Instagram, LinkedIn, etc.). Create, implement, manage and optimize dynamic email campaigns through identifying target audiences, maintaining and updating emails lists, building and launching campaigns, and developing effective content marketing strategies to increase subscriber lists. Analyze campaign performance through evaluating key measurables including Cost Associated per Lead, Online Marketing ROI (return on investment), Customer Conversion Rates, ROAS (return on ad spend), Cost Per Acquisition (CPA), web traffic and more. Assist in the creation, execution, and distribution of all sales and marketing materials for Syracuse Athletics ticket offerings, donation solicitations, events, communications, and experiences. Other duties as assigned.

Physical Requirements  | Not Applicable
Tools/Equipment  | Not Applicable
Application Instructions  | In addition to completing an online application, please attach a resume and cover letter.
About Syracuse University  | Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University’s 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.

About the Syracuse area  | Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.

EEO Statement  | Syracuse University is an equal-opportunity institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans  | Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Respectful and Welcoming Community  | Syracuse University fosters a welcoming learning environment where students, faculty, administrators, staff, curriculum, social activities, governance, and all aspects of campus life reflect a broad range of perspectives and experiences. The University community values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to engage with and appreciate the richness of backgrounds, beliefs, and experiences that shape our society. To achieve this, we strive to cultivate a community that respects and encourages open dialogue, understanding, and mutual respect.

Quick Link  | https://www.sujobopps.com/postings/110288
Job Posting Date  | 08/23/2025
Application Deadline  |
Full Consideration By  |
Job Category  | Staff
Message to Applicants  | 

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