Edtech.com's Summary

IronCircle is hiring a Marketing Manager to lead full-funnel marketing efforts that drive brand awareness, engagement, and a qualified sales pipeline within the EdTech space. The role includes managing brand storytelling, content strategy, PR, demand generation, and cross-functional collaboration to create impactful marketing campaigns focused on revenue growth.

Highlights

Develop and maintain IronCircle’s brand story and messaging tailored to diverse audiences.
Manage content creation across various formats including case studies, whitepapers, webinars, and video scripts.
Drive PR initiatives targeting education, HR tech, AI, and cybersecurity media outlets.
Plan and execute multi-channel demand generation campaigns including email, paid social, and events.
Collaborate closely with Sales, Product, Curriculum, and partnership teams for aligned messaging and content.
Proficiency required in marketing and analytics platforms such as HubSpot, Google Analytics, Salesforce, and SEMrush.
Bachelor’s degree in Marketing, Communications, Education, Business, or related field; Master’s preferred.
3 to 5+ years of experience in B2B SaaS, EdTech, HR Tech, or workforce development with proven success in revenue-driving content and demand campaigns.
Compensation ranges from $90,000 to $120,000 annually, including base salary and potential bonuses.
Experience with partnership- or demand-generation marketing and familiarity with LMS platforms or online credentialing systems preferred.

Marketing Manager Full Description

Marketing Manager

Marketing - Columbia, Maryland (Hybrid)

IronCircle is looking for a creative and strategic Marketing Manager to help shape and elevate our brand in the rapidly growing EdTech space. This role is ideal for a marketer who’s passionate about transforming education through technology and crafting stories that inspire learners, educators, and partners alike.

The Marketing Manager is a full-funnel marketer responsible for driving awareness, engagement, and qualified pipeline across IronCircle’s core audiences. This is a hybrid role that blends content strategy, brand storytelling, PR/comms, and demand generation with a direct focus on revenue impact.

You will manage the full lifecycle of marketing: from positioning and content creation to campaigns, nurture, events, paid amplification, and performance tracking. You will help define and elevate IronCircle’s brand in the market while building repeatable demand programs that convert curiosity into conversations and conversations into customers.

This is a hands-on, builder-operator role ideal for a marketer who can write, create, launch, measure, and iterate.

About Us

With over 17+ years of experience, IronCircle is one of the leading global tech education, training, and service providers, sending thousands of learners to new and exciting careers, serving and developing tech-related ecosystems.

In 2018, IronCircle entered the US market via a university partnership model and has successfully partnered with colleges and universities to train the next generation of industry professionals. Unique to our program, TDX Arena is an AI-fueled, powerhouse learning platform that helps learners apply concepts learned in class to real-world situations.

With over 50,000 cybersecurity alumni worldwide, IronCircle is highly experienced at delivering the most effective accelerated cybersecurity training and educational programs.

Key Responsibilities

Brand and Messaging

Develop and maintain IronCircle’s brand story, tone, and narrative across all channels.
Tailor messaging for key audiences and stakeholders.
Create positioning frameworks, campaign themes, and unified value props.
Ensure brand consistency across web, sales collateral, email, social, and events.

Content Strategy & Creation

Own the content roadmap across formats: case studies, whitepapers, webinars, landing pages, sales decks, blog posts, video scripts, PR materials, etc.
Drive an always-on content engine across thought leadership, SEO, social, and lifecycle nurture.
Enable Sales with content that accelerates trust, proof, and conversion.

PR & Earned Media

Develop IronCircle’s external voice in cybersecurity education, workforce development, and AI-enabled learning.
Pitch stories to education, HR tech, AI, and cybersecurity press outlets.
Build relationships with national and trade media, analysts, and podcast hosts.
Support awards, speaking opportunities, and category leadership moments.

Demand Generation & Campaigns

Build and execute multi-channel demand campaigns (email, paid social, webinars, events, partner co-marketing, ABM, etc.).
Oversee nurture tracks and retargeting journeys that move prospects from awareness → evaluation → enrollment → advocacy.
Partner with functional leadership to automate scoring, routing, and reporting.

Cross-Functional Collaboration

Work closely with Sales to align messaging, campaign timing, and audience targeting.
Collaborate with Product and Curriculum teams to turn new features and programs into market content.
Support university and employer partnership teams with enablement assets, pitch decks, and event collateral.

Qualifications

Education & Experience

Bachelor’s degree in Marketing, Communications, Education, Business, or a related field (Master’s preferred).
3–5+ years in B2B SaaS, EdTech, HR Tech, workforce development, or similar.
Proven track record creating content that drives revenue.
Hands-on experience running multichannel demand gen campaigns.
Excellent writing and storytelling ability to translate complex problems into crisp, compelling narratives.
Experience owning pipeline-aligned KPIs, not just brand metrics.
Ability to operate as a self-starter, creator, and executor.

Skills & Competencies

Deep understanding of the education technology landscape and learner engagement strategies.
Expertise in brand positioning, messaging frameworks, and storytelling for diverse audiences.
Strong analytical mindset—able to interpret learner and campaign data to drive decisions.
Proficiency in marketing and analytics platforms (e.g., HubSpot, Google Analytics, Salesforce, SEMrush, or similar).
Excellent communication, leadership, and project management skills.
Creative, curious, and passionate about advancing access to education through technology.

Preferred Qualifications

Experience with partnership- or demand-generation marketing in EdTech.
Familiarity with LMS platforms, online credentialing systems, or B2B education solutions.
Ability to thrive in a mission-driven, fast-paced, and data-informed environment.

Our Offer

The estimated compensation range for this position is $90,000 to $120,000 annually, which includes base salary and potential bonus. Actual compensation will be determined based on a variety of factors, including but not limited to the candidate’s qualifications, skills, experience, and work location.

This position includes a competitive benefits package that is eligible for additional benefits such as health insurance, retirement plans, paid time off, and other incentive programs, consistent with company policy and applicable law.

Values

Passion is our driver.

Excellence is how we deliver.

People are our focus - learners and employees.

Change creates opportunity - we embrace change.

Learning never stops, and neither do we.

Your Success is our Success

If you're a driven, collaborative person who thrives on breaking new ground and inspiring others to do the same, you’ll feel right at home here. We’re looking for someone passionate, a high performer, and pushes boundaries in pursuit of something bigger.

You’re a self-starter with a “ready to make an impact on day one” mindset—confident in your ability to add real value from the start and grow with us over the long term. If that sounds like you, we think you’ll be a perfect fit.

At our core, we're more than just a company—we're a close-knit team on a mission to change lives through the power of education. We work hard, we play hard, and we deeply value each person’s contributions toward our shared goals. We can’t wait to welcome the next game-changer to our team. (Yes, we mean you.)

Equal Employer Opportunity (EEO) Statement

We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

Original Job Description