Edtech.com's Summary

Duke University is hiring a Marketing Manager (Graduate Enrollment, Sanford School). The role leads enrollment marketing for the Sanford School of Public Policy’s four graduate degree programs, designing campaigns that build the school’s brand and bring in prospective students. The manager works closely with admissions staff, academic leaders, and faculty, and supervises a graphic communications specialist and student employees.

Highlights

Create and carry out enrollment marketing strategies and annual plans and budgets tied to the enrollment goals of Sanford’s graduate programs, backed by market research, audience segmentation, and recruitment funnel analysis.
Plan and run multichannel campaigns across the website, email, digital advertising, social media, and recruitment events, keeping messaging and brand standards consistent throughout the enrollment journey.
Build and manage search, display, retargeting, and paid social campaigns on Google, LinkedIn, and Meta, optimizing ad budgets for return on investment and application outcomes.
Serve as the main contact for external marketing agencies, consultants, and advertising partners.
Use Slate CRM, Google Analytics, Google Tag Manager, SEMrush, Drupal, and Canva to track inquiries and attribution and to report on how leads move through to applications and enrollment.
Advise admissions teams and academic leadership through regular planning meetings and reports on campaign performance and enrollment trends, and look for AI-enabled recruitment tools worth adopting.
Supervise the Graphic Communications Specialist and student employees, providing coaching and professional development.
Bachelor’s degree in marketing, business, communications, public relations, or a related field (or equivalent experience) and four years of progressive marketing, communications, or enrollment management experience.
Higher education enrollment marketing, three or more years of digital marketing and pay-per-click advertising, and Slate CRM experience are preferred.
Hybrid position in Durham, North Carolina, with occasional evening hours to support recruitment events.

Marketing Manager (Graduate Enrollment, Sanford School) Full Description

Work Arrangement: Hybrid (On-Site and Remote mix)

Regular or Temporary: Regular

Location: Durham, NC, US, 27710

Be You.

At Duke, we celebrate individuality and the unique perspectives each member of our community brings. As the Marketing Manager, Graduate Enrollment, you will play a pivotal role in advancing the mission of one of the nation's top public policy schools.

Working within the Sanford School of Public Policy, you'll join a collaborative team dedicated to attracting talented, diverse, and mission-driven students from around the world. You will partner with admissions professionals, academic leaders, faculty, and communications experts to tell compelling stories, connect with prospective students, and help shape the next generation of public policy leaders.

If you're passionate about data-driven marketing, creative problem-solving, and creating meaningful connections through strategic communications, you'll find an environment where your expertise and ideas can thrive.

Be Bold.

The work you do will have a direct impact on the future of Sanford's graduate programs and the students who choose Duke to advance their education and careers.

As the leader of graduate enrollment marketing, you'll design and execute innovative campaigns that elevate Sanford's brand, generate prospective student interest, and support enrollment growth across four graduate degree programs. You'll leverage analytics, technology, creativity, and strategic thinking to connect prospective students with the opportunities that await them at Duke.

What You'll Do

Develop Enrollment Marketing Strategy

Create and implement comprehensive marketing strategies aligned with enrollment goals for Sanford's graduate degree programs.
Develop annual marketing plans and budgets in collaboration with admissions teams, academic leadership, and school administrators.
Evaluate and recommend marketing investments across traditional, digital, and emerging channels.
Conduct market research, demographic analysis, and audience segmentation to identify opportunities for growth and engagement.
Monitor recruitment funnel performance and recommend strategic adjustments to improve prospect conversion and application outcomes.
Prepare reports and presentations summarizing campaign performance, enrollment trends, and strategic recommendations for leadership.

Lead Integrated Marketing Campaigns

Plan, manage, and execute multichannel marketing campaigns from concept through completion.
Coordinate marketing efforts across websites, email communications, digital advertising, social media, and recruitment initiatives.
Ensure consistent messaging, visual identity, and brand standards across all marketing materials.
Oversee development of recruitment-focused content and communications that engage prospective students throughout the enrollment journey.
Manage email marketing campaigns, including strategy, audience targeting, content development, deployment, optimization, and reporting.

Drive Digital Advertising Performance

Serve as the primary relationship manager for external marketing agencies, consultants, and advertising partners.
Develop and manage search, display, retargeting, and paid social media campaigns across platforms including Google, LinkedIn, Meta, and other emerging channels.
Monitor advertising budgets and optimize campaign investments to maximize return on investment and enrollment outcomes.
Ensure proper implementation of tracking mechanisms, analytics platforms, and campaign attribution systems.
Analyze advertising performance and make data-driven recommendations to improve effectiveness and efficiency.

Leverage Technology and Marketing Analytics

Utilize Slate CRM, Google Analytics, Google Tag Manager, SEMrush, Drupal, Canva, and related tools to support enrollment marketing initiatives.
Manage campaign tracking, inquiry attribution, and reporting infrastructure.
Analyze lead generation, engagement, inquiry, application, and enrollment performance data.
Provide insights and recommendations that support admissions decision-making and strategic planning.
Identify emerging technologies, including AI-enabled recruitment tools, that enhance marketing and enrollment outcomes.

Build Partnerships and Lead Collaboration

Serve as a trusted advisor and strategic partner to admissions teams, academic program leadership, and school administrators.
Lead regular planning meetings to align priorities, review performance metrics, and coordinate future marketing activities.
Collaborate with colleagues across Duke to support recruitment events, communications initiatives, and institutional marketing efforts.
Build strong relationships with internal and external stakeholders to advance school-wide goals.
Share marketing best practices, industry trends, and innovative approaches with colleagues and leadership.

Lead and Develop Talent

Supervise the Graphic Communications Specialist and assigned student employees.
Foster a collaborative, inclusive, and high-performing team environment.
Provide coaching, direction, and professional development opportunities for direct reports.
Support a culture of creativity, continuous learning, and innovation.

What You'll Bring

Required Qualifications

Education

Bachelor's degree in Marketing, Business, Communications, Public Relations, or a related field, or equivalent combination of education and experience.

Experience

Four years of progressive marketing, communications, enrollment management, or related professional experience.

Preferred Qualifications

Experience developing enrollment marketing strategies in higher education.
Minimum three years of professional digital marketing experience.
Minimum three years managing pay-per-click advertising campaigns.
Experience utilizing Google Ads, Meta Ads Manager, and LinkedIn advertising platforms.
Experience working with Slate CRM or comparable enrollment management systems.
Familiarity with AI-driven marketing and recruitment strategies.
Experience managing marketing budgets and agency relationships.
Knowledge of website content management systems, particularly Drupal.
Certifications in Google Ads, Google Analytics, digital marketing, or related disciplines are desirable.
Experience with photography, video production, or multimedia storytelling is a plus.

Knowledge, Skills, and Abilities

Advanced knowledge of digital marketing strategy, enrollment marketing, and audience development.
Strong analytical skills with the ability to interpret data and translate insights into action.
Exceptional written, editing, and storytelling abilities.
Expertise in campaign measurement, attribution modeling, and marketing analytics.
Excellent project management and organizational skills.
Ability to manage multiple priorities and deadlines in a fast-paced environment.
Strong interpersonal skills and ability to build productive relationships across diverse stakeholder groups.
Demonstrated leadership capabilities and commitment to collaboration.
Ability to communicate complex information clearly to technical and non-technical audiences.

Why Join Sanford and Duke?

Make an Impact

Your work will help recruit talented future leaders who are committed to solving society's most pressing challenges through public policy, research, and public service.

Grow Your Career

You'll have opportunities to collaborate with nationally recognized academic leaders, enrollment professionals, and communications experts while expanding your expertise in higher education marketing, analytics, and strategic communications.

Flexible Work Environment

Hybrid work environment.
Occasional evening hours required to support recruitment initiatives and events.
Opportunity to collaborate across academic programs and university departments.

Choose Duke.

Your ideas will influence how prospective students discover Sanford, engage with our programs, and choose Duke as the next step in their educational journey. You'll have the opportunity to shape the future of graduate enrollment while contributing to a school dedicated to creating impactful public policy leaders.

Equal Opportunity Employer: Duke is an Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex (including pregnancy and pregnancy- related conditions), sexual orientation, or military status.

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Marketing Manager (Graduate Enrollment, Sanford School)

Edtech.com's Summary

Marketing Manager (Graduate Enrollment, Sanford School) Full Description

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