Marketing Manager – Interactive Platform

Edtech.com's Summary

LEGO System A/S is hiring a Marketing Manager – Interactive Platform. The role involves developing and driving cross-franchise marketing campaigns to boost platform visibility, implementing strategies to enhance franchise value, collaborating with leadership and partners for integrated marketing, analyzing campaign performance, and creating marketing assets in partnership with the LEGO Agency.

Highlights

Develop and lead cross-franchise marketing campaigns to increase visibility and engagement of the Interactive Platform.
Implement marketing strategies leveraging platform capabilities to enhance franchise value.
Collaborate with leadership and partners for seamless marketing integration.
Analyze campaign performance to improve effectiveness and innovate marketing approaches.
Create core marketing assets and work with the LEGO Agency to produce high-quality materials and campaigns.
Strong organizational and multitasking skills required.
Must be able to work collaboratively across diverse teams.
Analytical skills needed to extract insights from campaign data.
Creative thinking and problem-solving skills to adapt marketing strategies.
Preferred experience includes marketing cross-franchise or cross-platform campaigns, toy or entertainment industry background with interactive or digital products, and familiarity with LEGO brand goals.
Compensation includes bonus eligibility, enhanced family care leave, life and disability insurance, colleague discount, and wellbeing resources.
Position based in Billund or Copenhagen with a hybrid work policy of about 3 days per week in office.
Candidates working closely with children must pass Child Safeguarding Background Screening.

Marketing Manager – Interactive Platform Full Description

Job Description

Are you ready to revolutionize play for children worldwide? Can you envision transforming imagination into innovation?

As a Marketing Manager for the LEGO Group's Interactive Platform, you'll drive the future of play. Be part of a team that values imagination and collaboration, and where your contributions truly make a difference!

This is a position based in Billund - alternatively Copenhagen. No relocation assistance is offered for this position.

Core Responsibilities

As a Marketing Manager, you'll play a key role in advancing our Interactive Platform, focusing on strategic marketing to enhance visibility and engagement by:

Developing and driving cross-franchise marketing campaigns to boost platform visibility.
Implementing strategies that use the platform's unique capabilities to improve franchise value.
Collaborating with leadership and partners for seamless marketing integration.
Analyzing campaign performance to improve effectiveness and drive innovation.
Creating core marketing assets and collaborating with our LEGO Agency to deliver high-quality marketing materials and campaigns.

Play your part in our team succeeding

The Team:

The Interactive Platform Marketing Team drives some of LEGOÂ®'s most innovative play platforms, blending creativity, consumer insights, and cross-functional collaboration. You will be part of a passionate team that values curiosity, co-creation, and a deep commitment to delivering exceptional play experiences. Your role supports the broader organization by ensuring our product storytelling, positioning, and go-to-market execution are consistent and impactful.

The Role:

As a Marketing Manager, you will play a pivotal role in supporting cross-franchise campaign development. This position is integral to driving the adoption and success of our innovative interactive platform initiatives, ensuring consistent and engaging experiences across multiple franchises.

Do you have what it takes?

Strong organizational skills and the ability to manage multiple projects simultaneously.
Ability to work collaboratively with diverse teams and partners, encouraging alignment and synergy.
Analytical skills to assess campaign performance and derive actionable insights.
Creative thinking and problem-solving skills to innovate and adapt marketing strategies in a dynamic environment.

Nice to have:

Experience in marketing, with a focus on supporting cross-franchise or cross-platform campaigns.
Experience in the toy or entertainment industry, particularly with interactive or digital products.
Understanding of the LEGO brand and its strategic goals, particularly in relation to the Platform.

Build your career brick by brick at the LEGO Group.

"In this role, you get to transform bold ideas into real experiencesâshaping the future of play while collaborating with teams who believe imagination drives innovation!"

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGOÂ® team today.

Original Job Description