McGraw Hill
Marketing Manager (Pharma or Medical)
Edtech.com's Summary
- Lead execution of India’s account-based marketing (ABM) strategy aligned with McGraw Hill Professional (MHP) objectives targeting high-value Pharma and institutional accounts.
- Utilize marketing channels including email (Marketo), digital campaigns, social media, WhatsApp Business, and partner ecosystems for targeted engagement.
- Collaborate with Sales and Customer Success teams to support key account growth, including stakeholder mapping and account objective alignment.
- Develop and scale co-marketing initiatives with Pharma partners, focusing on engaging doctors and healthcare professionals digitally.
- Create tailored sales enablement and customer marketing initiatives.
- Measure and optimize marketing performance at the account level, tracking engagement, pipeline impact, and revenue contribution.
- Experience required in marketing educational or academic content for healthcare professionals with the ability to translate complex content into engaging formats.
- Proven success in marketing campaign support and tactical execution in India.
- Experience working with agencies to manage and deliver large-scale campaigns.
- Strong verbal and written interpersonal and communication skills.
Marketing Manager (Pharma or Medical) Full Description
Overview
Spirit to Win
Our Global Professional business has seen huge growth in the past 12 months. We are on a digital transformation pathway, bringing educational technology to students and educators across the world. Due to this continued success, we are seeking a Marketing Manager (Pharma) on 6 Months contract to join the team.
What is this about?
The Marketing Manager will be responsible for developing and executing strategic, account-focused B2B marketing initiatives to drive brand awareness, customer engagement, and revenue growth for our digital medical platforms across key accounts and Pharma partners in India.
This role requires a deep understanding of priority customer segments, including Pharma organizations, academic institutions, and healthcare professionals, with a strong focus on persona development, account insights, and targeted engagement strategies.
What can you expect as our new Business Development Executive:
- Lead the execution of India's account-based marketing (ABM) strategy aligned with McGraw Hill Professional (MHP) go-to-market objectives, focusing on a defined set of high-value Pharma and institutional accounts.
- Leverage channels such as email (Marketo), digital campaigns, social media, WhatsApp Business, and partner ecosystems to engage target personas with the right message at the right time.
- Partner closely with Sales and Customer Success to support key account growth by identifying priority accounts, mapping stakeholders and decision-makers, and aligning on account objectives.
- Build and scale co-marketing initiatives with Pharma partners, developing joint value propositions and campaigns that engage doctors and healthcare professionals on digital platforms.
- Develop and deliver tailored sales enablement and customer marketing initiatives.
- Track, analyze, and optimize account-level marketing performance, measuring engagement, pipeline contribution, and revenue impact.
You should apply if:
- Experience in developing and marketing educational or academic content for healthcare professionals, with the ability to translate complex subject matter into relevant and engaging formats.
- A proven track record of successful marketing campaign support and tactical execution in India.
- Experience of working with agencies to deliver large scale campaigns and to manage agency to deliver against targets.
- Excellent interpersonal and communication skills, both verbal and written.
Why join McGraw Hill?
At McGraw Hill, you will have the opportunity to make a meaningful impact by helping pharmaceutical organizations and medical institutions leverage digital learning and professional solutions to improve knowledge, engagement, and outcomes across the healthcare ecosystem. You will work alongside talented colleagues in a collaborative environment that values innovation, customer success, and continuous growth.
CR_Ind_Prof_Marketing_Contract 1
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