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University of Vermont
Marketing Operations Professional
CRM
Salesforce
Smartsheet
Edtech.com's Summary
University of Vermont is hiring a Marketing Operations Professional to support the Professional and Continuing Education division by leading planning, coordination, and execution of marketing projects and campaigns that meet enrollment goals. A key part of the role is the daily management of email campaigns in HubSpot. The position reports to the PACE Marketing Director and is eligible for a hybrid schedule.
Highlights
- Develop, manage, and track project plans across several concurrent marketing initiatives
- Run email marketing campaigns in HubSpot, from content collection to deployment and quality control
- Guide copy development, sometimes using AI marketing software
- Facilitate planning meetings and support ideation and campaign development
- Gather and synthesize data and produce progress reports
- Maintain trackers, dashboards, timelines, and project documentation
- Oversee production of creative assets such as print collateral and video
- Requires a bachelor's degree and 4 to 5 years of experience; pay range $65,000 to $74,000
Marketing Operations Professional Full Description
Posting Summary
The Marketing Operations Professional supports the Professional and Continuing Education (PACE) division by leading the planning, coordination, and execution of all marketing projects and campaign initiatives to meet enrollment goals. Responsible for developing, managing, and tracking comprehensive project plans across multiple concurrent initiatives, ensuring that timelines, deliverables, creative assets, budgets, and stakeholder expectations are aligned and met. Collaborate with cross-functional PACE teams and external vendors to drive outreach initiatives that support program marketing strategies and enrollment goals.
A key component of this role is the daily management and execution of email marketing campaigns in HubSpot. This includes coordinating content collection, guiding copy development – often utilizing AI marketing software, ensuring accurate and timely deployment, and maintaining quality control throughout the process.
Additional responsibilities include facilitating planning meetings, supporting ideation and campaign development, gathering and synthesizing data, generating progress reports, and maintaining all project-related documentation—such as project trackers, dashboards, requirements, dependencies, timelines, and internal communication records. Oversee the coordination of creative asset production (e.g., print collateral, video, and digital materials) for all marketing campaigns. Recruit and coordinate student advocates as needed in support of program marketing. Reports to PACE Marketing Director.
Minimum Qualifications (or equivalent combination of education and experience) | Bachelor’s degree in communications, marketing, or related field and at least 4-5 years related experience required. Experience using HubSpot, Salesforce or comparable CRM system, and Smartsheet. Knowledge of project management and experience in project planning & implementation; effective writing and editing skills, effective analytic, interpersonal, and communications skills; computer proficiency with email and office software, and ability to work within a team environment.
Desirable Qualifications
Experience managing a wide array of marketing vendors and marketing projects.
Anticipated Pay Range
$65,000-$74,000
Other Information
Special Conditions
A probationary period may be required, This position is eligible for a hybrid schedule with an option to split time between campus and elsewhere, in accordance with the university telecommuting policy, Background Check required for this position
Job Location
Burlington, Vermont, United States
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