Ellucian
Marketing Operations Specialist
🇺🇸 Hybrid - Reston, VA
🕑 Full-Time
💰 TBD
💻 Marketing
🗓️ June 23rd, 2025
CRM
Marketo
SaaS
Edtech.com's Summary
Ellucian is hiring a Marketing Operations Specialist to manage and execute marketing automation programs that support the company’s marketing and sales goals. The role involves designing, managing, and reporting on automated campaigns, maintaining email lists, and collaborating with various marketing teams to optimize lead generation and customer engagement.
Highlights
- Execute day-to-day marketing automation tasks including email, forms, and landing page creation within the marketing automation platform (MAP).
- Maintain and segment contact lists in MAP and CRM, ensuring compliance with CAN Spam, CAST, and GDPR regulations.
- Analyze and optimize email campaign performance to improve opens, clicks, and conversions.
- Develop and document MAP processes to increase efficiency and stakeholder satisfaction.
- Collaborate with global and regional marketing teams for campaign execution and localization.
- Experience required with Adobe Experience (Marketo) marketing automation suite, Salesforce CRM, and website analytics.
- Must have 2-3 years of digital marketing experience, preferably in B2B SaaS environments, with a strong understanding of demand generation principles.
- Proficiency in HTML, CSS, email design/testing, and project management tools like Monday.com.
- Strong communication and project management skills, with ability to build effective cross-functional relationships.
- Comprehensive benefits include medical, dental, vision, 401k with match, flexible time off, wellness programs, and professional development opportunities.
Marketing Operations Specialist Full Description
Marketing Operations Specialist (Hyrbid, Reston, VA)
- 2003 Edmund Halley Drive, Reston, Virginia, US, 20191
- Marketing
- 6035
- Up to 25%
About Ellucian
Ellucian is a global market leader in education technology. We power innovation for higher education, partnering with more than 2,900 customers across 50 countries and serving over 20 million students. Ellucian's AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for all students, faculty and staff. Fueled by decades of experience with a singular focus on the unique needs of learning institutions, the Ellucian platform features best-in-class SaaS capabilities and delivers insights needed now and into the future. These solutions and services span the entire student lifecycle, from student recruitment, enrollment, and retention to workforce analytics, fundraising, and alumni engagement. Ellucian's innovative solutions, vast ecosystem of partners, and user community of more than 45,000 provide best practices leading to greater institutional success and achieving better student outcomes.
Values Rooted in Purpose
We embrace the power to lead, the courage to innovate, and the determination to grow. At our core, we believe in humanizing our approach, recognizing that our people are our greatest strength. With a shared vision of transformation, we endeavor to shape a brighter future for higher education.
About the Opportunity
Reporting to the Senior Manager, Marketing Automation, the Marketing Automation Specialist owns the day-to-day, hands-on execution of marketing automation programs in support of company and marketing and sales objectives. This person in this role will be responsible for design, quality assurance (QA), execution, maintenance and reporting for automated marketing programs and email distribution.
In this role, you will ensure Ellucian is leveraging automation best practices as you maintain the email calendar, implement complex nurture campaigns, manage email lists, and participate in developing and building out processes related to lead flow and buyers’ journey, ensuring these are embedded into our systems in ways that help us deliver high quality leads to our sales team.
The Marketing Automation Specialist will work closely with this team and other key marketing teams (Global Campaigns, Field Marketing, Brand, Marketing Strategy & Operations, and Solutions Marketing) to execute sophisticated reputation and demand campaigns, customer marketing, event marketing, and localized campaigns to support regional success.
The successful candidate will bring a passion for marketing technology coupled with agility and a growth mindset and will have some experience supporting demand creation, preferably within a B2B SaaS business. The Marketing Automation Manager will also exhibit a blend of outcome and data driven orientation, strong project management skills, and the ability to build productive working relationships cross-functionally in a dynamic, fast-paced environment.
Where you will make an impact
Ellucian is a global market leader in education technology. We power innovation for higher education, partnering with more than 2,900 customers across 50 countries and serving over 20 million students. Ellucian's AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for all students, faculty and staff. Fueled by decades of experience with a singular focus on the unique needs of learning institutions, the Ellucian platform features best-in-class SaaS capabilities and delivers insights needed now and into the future. These solutions and services span the entire student lifecycle, from student recruitment, enrollment, and retention to workforce analytics, fundraising, and alumni engagement. Ellucian's innovative solutions, vast ecosystem of partners, and user community of more than 45,000 provide best practices leading to greater institutional success and achieving better student outcomes.
Values Rooted in Purpose
We embrace the power to lead, the courage to innovate, and the determination to grow. At our core, we believe in humanizing our approach, recognizing that our people are our greatest strength. With a shared vision of transformation, we endeavor to shape a brighter future for higher education.
About the Opportunity
Reporting to the Senior Manager, Marketing Automation, the Marketing Automation Specialist owns the day-to-day, hands-on execution of marketing automation programs in support of company and marketing and sales objectives. This person in this role will be responsible for design, quality assurance (QA), execution, maintenance and reporting for automated marketing programs and email distribution.
In this role, you will ensure Ellucian is leveraging automation best practices as you maintain the email calendar, implement complex nurture campaigns, manage email lists, and participate in developing and building out processes related to lead flow and buyers’ journey, ensuring these are embedded into our systems in ways that help us deliver high quality leads to our sales team.
The Marketing Automation Specialist will work closely with this team and other key marketing teams (Global Campaigns, Field Marketing, Brand, Marketing Strategy & Operations, and Solutions Marketing) to execute sophisticated reputation and demand campaigns, customer marketing, event marketing, and localized campaigns to support regional success.
The successful candidate will bring a passion for marketing technology coupled with agility and a growth mindset and will have some experience supporting demand creation, preferably within a B2B SaaS business. The Marketing Automation Manager will also exhibit a blend of outcome and data driven orientation, strong project management skills, and the ability to build productive working relationships cross-functionally in a dynamic, fast-paced environment.
Where you will make an impact
- Create emails, forms, and landing pages within the MAP, using approved templates
- Standardize, cleanse and upload contact lists into the MAP and maintain target segmentations and targeted lists within MAP and CRM; inform data architecture requirements for segmentation.
- Manage and build email lists and campaigns within the MAP, segmented based on demographics, behaviors, engagements, personas, etc.
- Schedule and manage all email sends, ensuring CAN Spam, CAST and GDPR rules are met.
- Work to minimize list decay and unsubscribes while increasing email productivity.
- Develop insights to optimize emails based on audience, time of day/day of week send, subject lines, list management and design, in order to increase opens, clicks, form completes, opt-ins, funnel performance and traffic.
- Confirm email performance metrics and work with analytics/BI on measurement.
- Review copy and suggest strategic and tactical improvements to ensure best-in-class email and nurture programs.
- Develop and document MAP processes, programs and procedures to increase effectiveness and on-time delivery, reduce SLA time, increase quality, and maintain or increase stakeholder satisfaction.
- Monitor and report on effectiveness metrics related to tactics and programs managed by the MAP and related applications.
- Develop testing/optimization strategy to increase engagement.
- Support global translation and best practice etiquette on communications and work closely with field marketing team on any localization needs.
- Ensure proper layout, deliverability and trackability of email communications and responses via web forms.
- Manage an email calendar with the ability to prioritize content needs based on business objectives and alignment into marketing priorities.
- Train other marketing resources (as needed) on how to run reports and accomplish basic tasks within the MAP.
- Assist in administering the project management application, Monday.com, which includes all marketing tasks that flow through Marketing
What you will bring
- 2-3 years of Digital Marketing experience, with proven success driving results that translate to bottom-line impact.
- Experience in B2B Marketing environments, with understanding of demand generation principles (sales pipeline and lead management, nurturing, analytics, optimizing conversion through funnel).
- Knowledge of marketing automation platforms and some experience ensuring integrations and syncing of these systems with other technologies.
- Experience with Adobe Experience (Marketo) marketing automation suite, and added integrations such as event, direct mail, webinar, predictive/intent and other applications that support the marketing technology stack.
- Experience with lead generation and nurturing, Salesforce (CRM), email marketing, and website analytics systems.
- Experience using project management applications such as Monday.com and completing tasks on time.
- Strong verbal and written communication.
- Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors.
- Experience in HTML, CSS and other web and email-based coding and design.
- Experience in email design testing for multiple email programs and platforms.
- Ability to build relationships that enable your ability to be effective in this role and contribute to a positive team dynamic.
- Professionalism and diplomacy is balanced with a fun attitude and sense of humor.
What makes #Ellucianlife
- Comprehensive health coverage: medical, dental, and vision
- Flexible time off
- Thrive Flex Lifestyle Account (LSA) that allows you to contribute towards your health, financial or learning interests
- 401k w/ match & BrightPlan - to help you save for the future
- Parental Leave
- 5 charitable days to support the community that supports us
- Telemedicine
- Wellness
- Headspace Care (mental health)
- Wellbeats (virtual fitness classes)
- RethinkCare & Wellthy– caregiver support
- Diversity and inclusion programs which provide access to internal employee resource groups
- Employee referral bonuses to encourage the addition of great new people to the team
- We Foster a learning culture with:
- Education Assistance Program
- Professional development opportunities
#LI-AC1
#LI-HYBRID
At Ellucian, we believe in the “power of together.” We embrace an inclusive workplace, and believe that our differences help inspire a culture of acceptance that makes our company more collaborative and innovative. We’re proud to provide equal employment opportunities for job applicants and for our employees, and we are committed to providing a process and an environment that is free from discrimination on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), and other legally protected classifications. These protections extend to all management practices and decisions, including recruitment and hiring, appraisal systems, promotions, training, and career development programs. To enable employees to perform essential functions of their positions and to offer applicants a meaningful opportunity to be considered for positions, we also provide reasonable accommodations to qualified employees and applicants with disabilities and for sincerely held religious beliefs, observances, and practices. This job posting is intended to comply with all applicable laws. If we learn during the course of our recruitment process that, due to an applicant’s location, further information about the position is required, including certain salary information, the information in this posting will be supplemented accordingly. Additionally, we are aware of fake applicant schemes and have rigorous internal processes in place to mitigate such risk and inform proper authorities of any such instances that arise.
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