Michigan State University
Marketing Platforms Solutions Manager / Information Technologist II
Edtech.com's Summary
Michigan State University is hiring a Marketing Platforms Solutions Manager / Information Technologist II. The role leads the intake, prioritization, and delivery of work across enterprise marketing technology platforms, collaborating with stakeholders, technical teams, and operations specialists to design and implement scalable solutions that enhance content delivery and digital communications.
Highlights
- Lead intake, discovery, and prioritization of platform-related requests and initiatives.
- Translate business goals into user stories, acceptance criteria, and implementation priorities.
- Coordinate work across internal/external stakeholders, IT partners, and vendors.
- Support sprint planning, backlog refinement, and track progress with status communication.
- Identify opportunities for platform optimization, workflow improvements, and automation.
- Assist user acceptance testing, issue resolution, and ensure production deployment readiness.
- Requires experience with enterprise marketing technology platforms like CMS, DAM, email automation, and customer data platforms.
- Minimum of a four-year degree in marketing, communications, business, information systems, or related IT field with 3-5 years of relevant experience.
- Strong skills in backlog management, agile workflows, stakeholder coordination, and communication.
- Experience with AI-enabled process improvements and familiarity with accessibility and governance standards preferred.
Marketing Platforms Solutions Manager / Information Technologist II Full Description
Working/Functional Title
Marketing Platforms Solutions Manager
Position Summary
The Solutions Manager is responsible for managing the intake, prioritization, and delivery of work across enterprise marketing technology platforms. This role serves as the primary liaison between stakeholders, platform users, technical partners, and operations specialists to ensure solutions are effectively designed, implemented, and adopted.
About University Communications and Marketing
University Communications and Marketing increases awareness of and appreciation for Michigan State University, its people and its impact as a leading global public research university, builds trust and inspires connection to cultivate support and make MSU a preferred choice.
Characteristic Duties and Responsibilities
Solution Planning, Intake, and Prioritization (35%)
Solution Planning, Intake, and Prioritization (35%)
- Leads intake and discovery for platform-related requests and initiatives
- Partners with stakeholders to understand business goals and operational needs
- Translates requirements into user stories, acceptance criteria and implementation priorities
- Identifies dependencies, risks and delivery considerations
- Maintains and prioritizes backlog
Delivery Management and Cross-Functional Coordination (30%)
- Coordinates work across internal/external stakeholders, IT partners and vendors
- Supports sprint planning, backlog refinement and release readiness
- Tracks work progress, and communicates status, risks and timelines
- Validates completed work against requirements
- Supports issue escalation and resolution
Platform Optimization and Continuous Improvement (20%)
- Identifies opportunities to improve workflows, user experience and platform efficiency
- Recommends enhancements and automation opportunities
- Supports adoption of new platform capabilities
- Contributes to standards, governance and best practices
- Evaluates AI-enabled opportunities to improve operational efficiency and discoverability
Testing, Documentation, and Release Support (15%)
- Supports user acceptance testing (UAT)
- Reviews solution outcomes and validates functionality
- Coordinates issue resolution before and after release
- Supports transition to documentation and operational support
- Ensures solution readiness for production deployment
Minimum Requirements
Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in marketing, communications, business, information systems or related information technology field; three to five years of related and progressively more responsible or expansive work experience in digital platforms, technology solutions or operational delivery; or an equivalent combination of education and experience.
Desired Qualifications
- Experience with enterprise marketing technology platforms such as CMS, DAM, email automation, search or customer data platforms
- Experience in higher education, communications or complex organizational environments
- Experience with vendor and IT partner coordination
- Familiarity with accessibility, governance and workflow standards
- Experience supporting AI-enabled process improvements
- Experience gathering requirements and translating business needs into actionable work
- Experience with backlog management, prioritization or agile workflows
- Strong written and verbal communication skills
- Strong organizational and analytical skills
- Ability to manage multiple priorities and stakeholders
- Experience working cross-functionally with technical and business teams
Equal Employment Opportunity Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.
Required Application Materials
- Cover letter
- Resume
- 3 professional references
Work Hours
STANDARD 8-5
Website
https://comms.msu.edu
Remote Work Statement
MSU strives to provide a flexible work environment and this position has been designated as remote-friendly. Remote-friendly means some or all of the duties can be performed remotely as mutually agreed upon.
The Bidding Eligibility ends on 05/05/2026 at 11:55 PM
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